2020年BEC剑桥商务英语中级阅读理解练习题.doc
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1、2020年BEC剑桥商务英语中级阅读理解练习题 为了让大家更好的准备商务英语BEC中级考试,给大家带来BEC中级阅读理解,下面就和大家分享,来欣赏一下吧。2020年BEC剑桥商务英语中级阅读理解练习题When David Hayden realised his company was heading for trouble, he took drastic measures to get it back on trackDavid Hayden founded his company, Critical Path, an email provider, in 1997 to take adva
2、ntage of the boom in email traffic. Critical Path became a public company two years later, and Hayden took the opportunity to step down from his executive position in order to work on personal projects. At the same time, he agreed to stay with the company as Chairman, but the business was put in the
3、 hands of new managers by its investors. With sector-leading products and an expanding market, the company seemed to be on the up and up. However, by early 2001, it was in trouble. Shares that had been worth $26 in 1999, when they were first sold, were down to a mere 24 cents.Called in by a panickin
4、g board, Hayden found himself back in charge as Executive Chairman, trying desperately to rescue what he could. The 1,100 staff had lost confidence in the company and did not know what was going to happen to them. And, as Hayden discovered, the management team was incompetent. Those guys didnt under
5、stand the product or the sector, says Hayden. The heads of department didnt communicate and they didnt lead. But what was worse, Critical Path had lost the goodwill of its investors.Hayden knew that bringing the figures under control would be a vital step in the companys turnaround. Youve got to sor
6、t out the finances. For me, that meant getting back the goodwill of the investors. That was tough, after what had happened. But although they were angry with the company, they didnt have bad feelings about me. I told them that I knew I could get the company on its feet again. He was authorised to ma
7、ke whatever changes were required, and his first act was to find people within the company he could trust and put them in charge.The next thing Hayden had to tackle was morale. Everyone left the office at five on the dot - they couldnt get away quickly enough. To get the buzz back and win the staff
8、over, I had to prove my own commitment and put in the extra hours with them. In return, it was assumed that nobody would ask for overtime pay until the company was on its feet again. Contrary to normal practice, Hayden was reluctant to lay people off, and apart from not replacing people as they reac
9、hed retirement age, he left the workforce largely unchanged, although he did identify key people throughout the company who were given more responsibility.But, as Hayden insists, before a company reaches such a crisis, there are warning signs that any financial director or accountant should take not
10、e of. A business that has an unrealistic pricing policy or has to negotiate extended credit with its suppliers is in trouble, is his message. Or if you often have to apply for your overdraft limit to be raised or have trouble paying tax on time, something needs to be done.By 2003, the company was he
11、althy again, with reasonably stable finances and a modest but steady share price of $1.60. One thing that helped save us was that our technology worked, says Hayden. With 20 million email accounts, we never lost a single major client because the product kept on working. With ideas for a fresh ventur
12、e demanding his attention elsewhere, Hayden has moved on. It was time to go, he says. Im not a turnaround specialist. I prefer start-ups.13 What event coincided with Critical Path becoming a public company?A Hayden became the Executive Director of Critical Path.B Investors hired a replacement team t
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