美国名人 女商人 玫琳凯艾施.docx

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1、美国名人女企业家玫琳凯艾施MaryKay:OneofAmericasMostInfluentialWomenplaystopmutemaxvolume00:00-15:40repeatByNancySteinbach2005-4-23(MUSIC)VOICEONE:mMaryTillotson.VOICETWO:AndmSteveEmberwiththeVOASpecialEnglishprogramPEOPLEINAMERICA.Thisweek,wetellaboutoneofthemostsuccessfulAmericanbusinesswomen.MaryKaystartedacom

2、panyinnineteensixty-threewithafivethousanddollarinvestment.Today,MaryKayCosmeticsisaninternationalcompanyworththousandsofmillionsofdollars.(MUSIC)VOICEONE:MaryKathlynWagnerwasborninthestateofTexasinnineteeneighteen.Formuchofherchildhood,shecaredforhersickfatherwhilehermotherworkedlonghoursatapublice

3、atingplace.MaryKaymarriedBenRogerswhenshewasseventeenyearsold.TheyhadthreechildrenbeforehelefthometoserveinWorldWarTwo.Whenhereturned,theirmarriageended.MaryKaylookedforajobsoshecouldsupportherchildren.MaryKaybegansellingdifferentkindsofproducts.Atfirst,shesoldbooks.Later,shevisitedpeopleshomestosho

4、whowhomecareproductssuchascleaningfluidsandequipmenthelpedeasehousework.Onenight,MaryKaywasshowingtheseproductsatthehomeofOvaHeathSpoonemore.Laterintheevening,MissusSpoonemorebegangivingherguestssomehomemadeskincareproducts.Theproductsweredevelopedbyherfather,J.W.Heath,inArkansas.MaryKaytriedtheskin

5、careproductsandfoundtheymadeherskinsmooth.MaryKaywassuccessfulsellinghomecareproducts.Hersupervisorspraisedherwork.Buttheyneverincreasedherearnings.Sheleftthecompanyafteramanshetrainedwasgivenamoreimportantjobthanshehad.MaryKaysaidlaterthatshelearnedfromthisexperience.Ittaughtherthatmendidnotbelieve

6、thatawomancouldsucceedinbusiness.Shedecidedtoprovethemwrong.SosheboughttherightstoMisterHeathsskincareproductsandstartedherowncompany.Shepaidfivehundreddollarsforthelegalrightstotheproducts.VOICEONE:TheMaryKayCosmeticscompanybeganoperatinginDallas,Texas,innineteensixty-three.MaryKaystwenty-year-olds

7、onRichardwasthecompanysfinancialofficial.Theideawastosellskincareproductsthroughdemonstrationsinhomesandoffices.Ninesalesrepresentativeswerechosentoselltheproducts.Thesalesrepresentativeswereindependentworkers.Theyboughtproductslikesoapsandskinsofteningliquidsfromthecompanyandsoldthemathigherpricest

8、ofriends,familymembersandotherindividuals.MaryKaydecidedthateachrepresentativewhobroughtothersaleswomenintothecompanywouldreceivepartofthenewpersonsearnings.Thatway,experiencedsalesrepresentativeswouldbewillingtohelptrainnewones.MaryKaytoldthewomenwhoworkedforherthattobesuccessfulinlifeapersonshould

9、putGodfirst,familysecondandworkthird.Shesaidwomenmustdiscoverhowtobegoodwivesandmotherswhileatthesametimelearninghowtosucceedinwork.(MUSIC)VOICETWO:Twoyearslater,innineteensixty-five,thecompanywassellingalmostonemilliondollarsworthofproducts.MaryKayoncesaidthatsuccesscamefastbecauseshedidnothaveanyt

10、imetowaste.Shewasalreadyforty-fiveyearsoldwhenshestartedthecompany.Shesaidawomanneedsmoneyfastasshegetsolder!NowMaryKayCosmeticsisthelargestdirectsellerofskincareproductsintheUnitedStates.Itdevelopsandtestsmanyskincareandbeautyproductsfortheface,body,hairandnails-manymorethanitstartedsellinginninete

11、ensixty-three.Today,MaryKayCosmeticshassalesofmorethanonethousandmilliondollars.Ithasmorethaneighthundredthousandsalesrepresentativesinthirty-sevencountriesaroundtheworld.YoucanfindMaryKayproductsandcompanysalesrepresentativesinArgentina,Brunei,theCzechRepublic,KazakhstanandSingapore.Everyyearsincen

12、ineteensixty-five,MaryKayCosmeticshasheldayearlyconferenceinDallasforitssalesrepresentatives.Thefirstonetookplaceinonelargeroom.MaryKaycookedfoodfortwohundredpeopleandserveditonpaperplates.Asthecompanygrew,sodidtheconference.Now,morethanthirty-fivethousandsalesrepresentativesandcompanyofficialspayto

13、attendeducationmeetingsattheyearlyconference.Aspecialeventatthethree-dayconferenceisAwardsNight.Thatiswhenprizesaregiventothoserepresentativeswiththemostsalesfortheyear.AwardsNightalsoincludesashowinwhichfamoussingersanddancersperform.TheAwardsNightwinnersreceivespecialpaidholidays,jewels,furs,andpi

14、nkCadillacautomobiles.InGermany;winnersreceiveapinkMercedesBenz,andinTaiwantheyaregivenapinkToyota.Bynineteenninety-four,seventhousandcarshadbeengiventosalesrepresentatives.ThecarsarepinkbecauseMaryKayproductscomeinpinkcontainers.MaryKaylikedthatcolor.VOICETWO:MaryKaybelievedthatrecognizinggoodworki

15、sthebestwaytoincreaseacompanyssales.Shesaidhercompanytriedtohavecompetitionsinwhicheveryonehasachancetowin.Shedidnotwanttoorganizethekindofcompetitionwheresomeonehastohurtanotherpersoninordertowin.SotheMaryKaycompetitionsaredesignedaroundtheideathatitisbesttocompetewithyourself.Thatmeanseveryindivid

16、ualistryingtodobetterthenshedidlastweekorlastyear.Competitionwinnersarerewardedwell.Forexample,winnersofoneofthecompetitionsgetagoldpincalledtheLadderofSuccess.Salesrepresentativesearnapinbysellingalargenumberofproducts.Thentheyearnjewelsforthepinastheyincreasetheirsales.Eachjewelisplacedhigheronthe

17、ladderthantheothers.Thepinofatopsalesrepresentativeiscoveredwithdiamonds.(MUSIC)VOICEONE:MaryKaysthirdhusband,MelAsh,diedofcancerinnineteeneighty.Shewantedtohelpfindacureforthedisease.Atfirst,shehelpedorganizationsraisemoneyforresearch.Later,shestartedtheMaryKayAshCharitableFoundation,anon-profitgro

18、upthatprovidesmoneytosupportresearchaboutcancersaffectingwomen.Intwothousandone,thecompanyandfoundationexpandedtheirgoalsinanefforttohelpstopviolenceagainstwomen.Throughtheyears,MaryKayAshreceivedmanybusinessawards.ShewasnamedoneofAmericasTwenty-FiveMostInfluentialWomeninnineteeneighty-five.Shebecam

19、eamemberoftheNationalBusinessHallofFameinnineteenninety-six.VOICETWO:MaryKayAshwrotethreebooks.Thefirstbook,MaryKay,toldthestoryofherlife.Morethanonemillioncopiesinseverallanguageshavebeensold.ShedescribedherbusinessideasinthebookMaryKayonPeopleManagement.Herthirdbookwasreleasedinnineteenninety-five

20、.ItiscalledMaryKay-YouCanHaveItAll.Themoneyearnedfromitssaleswenttohelpfightcancer.MaryKayAshcontinuedherinvolvementinherbusinessuntilshesufferedastrokeinnineteenninety-six.ShediedinNovember,twothousandone.Businessexpertssayshewasanimportantbusinessleaderwhocaredaboutpeople.MaryKaysalesrepresentativ

21、essayshedevelopedawayforwomentoearnmoneyandstillspendtimewiththeirfamilies.VOICEONE:OneexampleisValerieYokie.ShestartedsellingMaryKayproductstwentyyearsago.ShewasanofficialatGeorgetownUniversityinWashington,D.C.,butIeftherjobtostayhomewithhertwosmallchildren.ShebecameinterestedintheMaryKayCosmeticsc

22、ompanybecauseitwasawaytogetstartedinabusinessforasmallamountofmoney.Shepaidlessthanonehundreddollarsforhersupplies.AfteroneyearandonehaltMissusYokiebecameadirectorofthecompanyandstartedhelpingotherwomenbecomesuccessfulMaryKayrepresentatives.Soonafterthis,herhusbandlosthisjob.Thenhedevelopedcancer.Va

23、lerieYokiehassupportedherfamilyfortwentyyearsthroughMaryKayCosmetics.Sheisanextremelysuccessfulbusinesswoman.ShehaswonmanyprizesinMaryKaycompetitions,andreceivesanewpinkCadillaceverytwoyears.ValerieYokiesstoryissimilartothoseofotherMaryKayrepresentatives.TheyagreethatMaryKayAshchangedthebusinessworld.Theysaysheopenedadoorforwomenbyprovidingthemwithawaytoearnmoneythatbalancesworkandfamily.(MUSIC)VOICEONE:ThisSpecialEnglishprogramwaswrittenbyNancySteinbachandproducedbyCatyWeaver.mMaryTillotson.AndmSteveEmber.ListenagainnextweekforanotherPEOPLEINAMERICAprogramontheVoiceofAmerica.(MUSIC)