电子商务英语-Unit5B2C.ppt

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1、Unit 5,Objective,8 Notes To Passage A,Activities On Passage A,Basic E-commerce Writing,&Related Reading,Unit 5,8 Notes To Passage B,Activities On Passage B,:Work online 5,Unit 5,Objective:In this unit,you will learn:C The obvious difference between B2B and B2C C The features of B2B and B2C C The uni

2、que characteristics of B2B applications C Basic E-commerce English Writing Focus:The difference between B2B and B2C Nodus:How to make a purchase from a B2B application,学 习 目 标,1)B2C focuses on individual customer transactions,whereas B2B focuses on other businesses as the consumer.This difference cr

3、eates different needs for B2B applications.,Passage A,B2C（电子零售商业）侧重于与个体顾客的交易，而B2B（企业与企业之间的电子商务活动）则侧重于以其他企业为顾客的交易。正是这种差异，使人们对B2B（电子零售商业）应用的要求也产生了变异。,4注解：本句中的whereas B2B focuses on other businesses as the consumer，是一个并列性从句，表示对比。create=to cause something to exist，意为促使产生。,2)When shopping for specific it

4、ems,your company may benefit from a configurator and bid function rather than browsing and searching an online catalog.,你的公司在购买具体明确的商品时，可以通过配置和竞投功能来受益而不是通过浏览或搜索在线目录来获益。,4注解：本句中的when shopping for specific items是典型的现在分词短语做状语表时间的例子；动词benefit from=to gain as a result of something,相当于“从 受益”;rather than=i

5、nstead of,意为“而不是”,与a configurator and bid function 并列。,因为是和相对稳定的名单中的商业伙伴打交道，所以你可以利用虚拟个人网络来安全获取防火墙内所选应用软件，这样可以免除在你的防火墙外复制数据和应用软件的需要。,End,4注解：本句中动词短语deal with 意为”与打交道，交往或做生意”等；不定式to provide secure access to selected applications inside your firewall 是主语补足语，意为“安全获取或提供安全进入的通道”；其中“to selected application

6、s”是介词短语;thus avoiding属于现在分词短语，充当结果状语。,3)Because you are dealing with a relatively static list of trading partners,virtual private network(VPN)technology may be used to provide secure access to selected applications inside your firewall,thus avoiding the need to replicate data and applications outsid

7、e your firewall.,Activities On Passage A,1)Whats the most obvious difference between B2B and B2C?,5.3.1 Critical thinking,2)What is the common requirement of B2B type of order?,3)Do you often use a credit card for payment in B2C transaction?,4)What are the better types of search function in B2B appl

8、ications?,5)How many partners do you usually connect to in a B2B application to make a purchase?,Activities On Passage A,5.3.2.1 Give the Chinese equivalents of the following words or expressions:,5.3.2 Translation practice,1)individual customer transactions 2)order office supplies or parts 3)fairly

9、 regular intervals 4)credit card5)lines of credit6）search function7）browse through8）virtual private network(VPN)9）provide secure access10）customers supply chain,个体客户交易,订购办公用品或部件,相当固定的间隔时间,信用卡,信用贷款之最高限额,搜索功能,浏览,虚拟个人网络,提供安全通道,客户供应链,Activities On Passage A,5.3.2.2 Give the English equivalents of the fo

10、llowing words or expressions:,5.3.2 Translation practice,1)企业之间的电子商务 活动的应用程序 2)企业和个人之间的 电子商务活动3)固定订单4)信用系统5)延期交货的订单6）在线目录7）买方或卖方8）防火墙9）复制数据和应用程序10）顾客规模,B2B applications,B2C transactions,standing orders,credit system,open orders,online catalog,buy-side or sell-side,firewall,replicate data and applica

11、tions,customer sizes,Activities On Passage A,5.3.2.3 Sentence translation from English to Chinese:,5.3.2 Translation practice,1)B2C focuses on individual customer transactions,whereas B2B focuses on other businesses as the consumer.,B2C（电子零售商业）侧重于与个体顾客的交易，而B2B（企业与企业之间的电子商务活动）则侧重于以其他企业为顾客的交易。,2)For e

12、xample,when you order office supplies or parts,you usually order the same products as well as the same amounts at fairly regular intervals.,例如，当你订购办公用品或部件时，通常你会定期地订购同种且同数量的商品。,3)Repeat and standing orders are a common B2B requirement.,重复和固定的订单是企业与企业电子商务活动中常见的必要条件。,Activities On Passage A,5.3.2 Trans

13、lation practice,4)B2B applications are designed with these requirements in mind.,B2B应用程序就是根据这些要求设计的。,5)A catalog to browse through is not necessarily a requirement,depending on the type of B2B purchase you want to make.,浏览商品目录是否必要，则取决于你想要进行的那种B2B采购模式,Activities On Passage A,5.3.2.4 Sentence translat

14、ion from Chinese to English,5.3.2 Translation practice,1)你应该努力把思想集中在工作的学习上。(focus on),You should try to focus your mind on work and study.,2)这对新婚夫妇花费了一些钱购买新房子里必需的家具purchase)。,The new couple spent some money for the purchase of the furniture necessary for their new house.,3)五天工作制不仅仅对国家经济和个人有好处。(benef

15、it),A five-day week benefits more than individually and economically.,Activities On Passage A,5.3.2 Translation practice,4)对于合同中这一条款的确切释义他们的看法互不一致。(differ),They differ with each other as to the precise meaning of this article in the contract.,5)总之，B2B的应用程序的独特性使得它和B2C的应用程序区分开来。(set apart),In summary,

16、B2B applications have these unique characteristics that set them apart from B2C applications.,End,B2C And Its Customers,1)Organizations that sell to consumers spend millions of pounds every year finding out what consumers think of their products and services and identifying what will motivate consum

17、ers to buy more.,Passage B,8 Notes To Passage B,那些售货的商家每年要花费成数百万英镑的资金用于查明顾客对他们产品和服务的看法以及找出那些促使顾客购买更多商品的方法。,4注解：此句中that 引导的是定语从句，修饰主语；spend money/time doing sth 表示“花钱或时间干某事”，doing 前省略了in；finding out 和identifying是两个并列的方式状语，修饰spend,而且各自带有一个what引导的宾语从句；此外动词短语motivate sb to do sth 意为：刺激某人干某事或激发某人干某事。,2)I

18、mposing your processes on your customers,changing the account team without telling them,withdrawing agreed services with no negotiation,canceling meetings at short or no notice,are all examples of common ways in which suppliers disappoint customers and ultimately let them down.,Passage B,8 Notes To

19、Passage B,把自己的方法强加在顾客的身上、改变会计队伍而不事先告知、未经协商就擅自撤销所承诺的服务、匆忙仓促地通知或根本不加通知地取消会议，这些都是商家使客户失望和最终失去客户的常见例子。,4注解：本句中imposing,changing,withdrawing 和canceling是四个动名词短语充当并列主语；in which 引导的是定语从句，修饰ways；动词短语 impose sth on sb 意为:把某事强加给某人；at short notice 意为：在很短的时间内通知；let sb down 意为：使某人失望，解散，释放。,B2C And Its Customers,P

20、assage B,8 Notes To Passage B,End,3）If operational problems crop up,dont keep quiet and hope they wont notice,inform your customers in good time-then they have a chance to manage the impact of the problem on their reputation and business.,如果突然出现了操作方面的问题，不要緘口不谈，指望顾客不会注意到，而应及时告知他们。只有这样，客户才有可能设法应付这种问题给

21、他们的名誉和生意带来的影响。,4注解：if 引导条件状语从句；dont keep,hope,inform是三个并列的祈使句，而then 后面的句子与破折号前面的整个句子并列；crop up 意为：突然出现;in good time 意为：及时地。,B2C And Its Customers,5.6.1 Tell whether the following statements are(T)or false(F),5.6 Activities,Activities On Passage B,F,F,F,F,T,5.6.2 Match the English on the right with C

22、hinese on the left,5.6 Activities,Activities On Passage B,End,Credit Reference,In order to avoid involving more risks,the buyer and the seller should make an investigation into the credit for each other.In writing credit inquiry letters,the seller/the buyer should introduce himself/herself briefly a

23、nd give the reason for the investigation.Let the credit agency know of the kind of position you are seeking and why you are interested.It always includes the following details:4 Buyers/sellers name,address 4 Relations between the buy and the seller，do not give unnecessary information about the propo

24、sed customer4 Explain the reasons of the investigation4 Keep secret and respects 4 Present your thanks for their help,资信询查,Basic E-commerce Writing,5.7.1 A Sample of Credit Reference,Basic E-commerce Writing,Credit Reference,资信询查,Dear SirThe Colton Foodstuff Import&Export Co.,Ltd.have asked for a st

25、anding credit of$2000,but as our knowledge of the company is limited to a few months trading on an L/C basis,we should like to have some information about their financial and credit standing before dealing with their request.The only reference they give us is that of their banker,the National Bank o

26、f Nigeria.We shall be most grateful for any information you can obtain for us.Yours faithfully,5.7.2 Useful Expressions(1)Any statement on the part of this bank or any of its officers as to the standing of any person,firm or corporation,is given as a mere matter of opinion for which no responsibilit

27、y,in any way,is to attach to this bank or any of its officers.(任何有关个人、公司以及其它任何组织的信用状况如何,本银行或本行职员所提供的情报,无论内容如何,仅供参考。对此本银行或本行职员,不负任何责任。)(2)We are informed:The company is a newly-formed corporation,having been chartered in September of 1946 with an authorized capital of$50,000 with only$500 recorded as

28、 having been paid in.(据我们所得到的情报:该公司为新创立的公司,1946年9月创立时,其登记资本额为50,000美元,但股东实际上缴纳金额总计仅为500美元而已。)(3)Wed like to know the ability and the conditions of sale of this line.我们想了解一下他们在这方面的供货能力和销售条件。,Basic E-commerce Writing,Credit Reference,资信询查,(4)Of late,payments have been quite irregularly made,and more t

29、han one occasion we have had to press for them.该公司最近在付款方面几乎没有准则,我们曾一再催告,然而毫无结果。(5)You would greatly oblige me by obtaining for me information as to the present financial position of the firm named on the attached slip.如有幸由贵处得知附件中所提及的公司目前的财政情况,本公司将不胜感激。(6)We really need more specific information abou

30、t their technology.我们需要与该公司技术相关更专门的资讯。(7)We would appreciate it if you could check up on their reference within a week.如果你们在一周内能核查出他们的有关资料我们将不胜感激。(8)The firm under inquire is operated under a sound and experienced management and enjoys a high reputation in the business circles for their punctuality

31、in meeting obligations.你所咨询的公司管理得力且富有经验，以付款准时在商界享有较高的声誉。,Basic E-commerce Writing,Credit Reference,资信询查,5.7.3 Writing Practice,Basic E-commerce Writing,Translate the following sentences into English:,End,1)我们对所提供的信息不负任何责任。,This information is given without responsibility,2)据我们了解，该公司付款及时，向其提供你方所说的信用额

32、度似乎是安全的。,As far as our information goes the firm is punctually meeting its commitments and a credit in the sum you mentioned would seem to be safe.,3)对贵公司向我方提供的任何有助于审慎决定的信息我们将感激不尽，当然，这将会严格保密。,Any information you can give us that would assist us in making judicious decision would be much appreciated.

33、It will,of course,be held in strict confidence.,4)如蒙将他的业务范围、经济情况及他在行契约方面的信誉情况告诉我们，则不胜感激。,We should greatly appreciate your courtesy of giving us information regarding the extent of his business,his financial condition,and his reliability in meeting his obligations.,Credit Reference,资信询查,Simple Steps

34、 to Register A Domain Name,First of all,you have to find a website in the Internet,which offers domains.Then you will need to create an account.Here is some more information about it as follows:,The Basic Technology Of E-commerce,&Related Reading,We need to collect some information in order for us t

35、o register your name or perform other services for you.If you are unfamiliar with our easy-to-use procedures,at any time you may click Help(?)“(top-right(?)”icon or left menu item for more information.,You must agree to the full terms and conditions of the name registration agreement before requesti

36、ng service.For the full text of the agreement please use the Terms link in the help section and read the pages carefully.For current prices,you may also want to check out the Pricing Information link if you have not done so already.,The Basic Technology Of E-commerce,&Related Reading,By clicking on

37、the Accept button below and/or by requesting that A register or host your name,you agree to be a party to and to be bound by the terms of the agreement.Click on Decline below and you will not be able to register names or make entries in our name server database until you click on Accept.,All A commu

38、nication is via email.Therefore,you are required to keep a current email address in your contact information at all times.As renewals are non-refundable,A Domains will send an email reminder notice 45 days prior to expiration to the email address on your account.Domain names will be renewed and char

39、ged 30 days prior to expiration when the auto-renew option is checked.There may be a processing fee associated for reactivating expired names.,Simple Steps to Register A Domain Name,The Basic Technology Of E-commerce,&Related Reading,End,Next youll want to check the availability of the name you want

40、 to register.This is available at anytime in the search box at the top of the site.,Then,select the domains you want to purchase from the availability list,and click add to cart.From the cart you can checkout and you are done.After a waiting period of 12 to 24 hours,your name will be live,Simple Steps to Register A Domain Name,5.9 Work online,:Work online,This is the end of Unit 5,Go to some websites and try to apply for a free domain:,