商务英语应用文写作.ppt
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1、商务英语应用文写作,CONTENTS,Chapter 1 An Overview of Business Writing 3 hoursChapter 2 Business LettersLesson 1 Structure of Business Letters.1 hoursLesson 2 Inquries and Replies.3 hoursLesson 3 Complaints and Adjustments.4 hoursLesson 4 Sales Promotion.2 hoursChapter 3 Memo.4 hoursChapter 4 Resume and Appli
2、cation.5 hoursChapter 5 Report.8 hoursChapter 6 Advertisements.4 hoursChapter 7 Corporate Profile.4 hoursChapter 8 Product Introduction.4 hours,Chapter 1 Overview of Business Writing,Learning ObjectivesUnderstand the nature of business writingLearn the functions of business writingKnow the criteria
3、for business writingKnow modern changes in business writing,Nature of Business Writing,1.Whats the purpose of writing?2.What are the differences between academic writing and business writing?3.What are the features of business writing?,Purpose of Writing,The purpose of the writer can be classified i
4、nto two categories:expressive writing and communicative writing.Expressive writing is personal and informal,employed to encourage comprehension and reflection on the part of the writer.The very process of writing makes you think,and gives you an opportunity to start to make sense of the world you fi
5、nd yourself in,to bring many facts,definitions,rules,theories,and perspective to life and to impose some order on them.,Communicative writing is analytic,formal and more or less impersonal.It presupposes that the writer already has considerable knowledge and understanding of the topic,and is writing
6、 to inform or to persuade a reader.It demands adherence to established conventions of tone,voice,diction,evidence,and citation;these conventions will vary according to discipline and type(e.g.memo,E-mail,business report,plan,and proposal,lab report).Writers communicate their thoughts to others in wr
7、iting via proper application of methods of persuading and informing.,Any business writing task or document is intended to meet one or more of the following generic objectives:to be understood as intended,to secure a desired response,and to build and develop goodwill.1.to inform somebody of something
8、 2.to persuade somebody to do something 3.to instruct somebody on how to do something 4.to regulate somebody 5.to offer someone a suggestion of doing or not doing sth.6.to form a tie that creates legally enforceable obligations between two or more parties.7.to justify sth.8.to entertain sb.,Differen
9、ces between Academic Writing and Business Writing,This question can be answered from four aspects,namely:the purpose,the context,the reader and standards of assessment.,Features of Business Writing,1.Purposeful2.Transactional(result-oriented)3.Reader-oriented4.Dynamic5.Timing6.Economical,Criteria fo
10、r Effective Writing,A piece of business writing can be assessed from the perspective of language itself and communicative effect.The assessment in terms of language can be subdivided into:range of vocabulary,variety of expression,grammar,coherence and cohesiveness.On the other hand,the pragmatic app
11、raisal of business writing is more concerned with the possible effects on the part of reader,more often than not subject to the business context.,1.Courtesy-礼貌2.Correctness-正确3.Conciseness-简洁4.Clarity-清晰5.Concreteness-具体6.Completeness-完整,(1)、a.This letter is to inform you of an important change in o
12、ur policy concerning insurance.b.Since you are our regular customer,we are writing to let you know about our important policy change in insurance.(2)、a.You obviously made a mistake by sending me the wrong goods.b.Thank you for your prompt delivery.However,the goods reached us were not the ones we or
13、dered.(3)、a.We are pleased to grant you permission.b.We are pleased to offer you a favor by doing,(1)、a.This equipment recognizes many cards in a second.b.This OMR equipment recognizes more than 2 cards in a second.(2)、a.Considerable money could be saved if we manufacture the window frames ourselves
14、.b.We could save over$5,000 a year if we manufacture the window frames ourselves.,interrogatesubsequent towith regard tobe kind enough,askafteraboutplease,soona large orderour timecontact you,June 20an order up to US$980,000Beijing time call/write/fax,in due coursedue to the fact thaton the grounds
15、thatin spite of the fact thatfor the purpose ofin accordance with your requestin the case of in many cases,soonbecausebecauseeven if for as you requestedfor often,Modern Changes to Business Writing,There were times when the prevailing rule for business writing was that it should be written in the dr
16、iest possible manner and in language so stilted and formal that the true personality of the writer was completely hidden.However,at present,business writing has assumed more friendly,easy,and conventional style.When you write letters,you will be concerned about communicating more than information.Th
17、e information in the letters will be important,of course.But you will also need to communicate certain effects.,Here are some helpful suggestions for achieving the desired effects in business writing.1.Conversational Style2.Resisting Tendency to Be Formal3.Avoiding the Old Language of Business4.You-
18、Viewpoint5.Accent on Positive Language6.Avoiding Anger,Basic Patterns of Business Writing,1.Directness in Good-News and Routine Messages.2.Indirectness in Bad News Messages 3.Indirectness in Persuasion Which approach is desirable depends on the anticipated reaction on the part of reader as well as t
19、he readers knowledge of the subject under discussion.,Sample Analysis,Sample 1-1 Dear Sir:We wish to acknowledge receipt of your credit application dated February 17 giving trade and bank references,and we thank you for the same.Please be advised that credit accommodations are herewith extended as p
20、er your request and your order has been shipped.Hoping you will give us the opportunity of serving you again in the near future,we remain.Very truly yours,Dear Sirs:Thank you for sending so promptly the trade and bank references we have asked for.I am glad to say that your order has already been shi
21、pped on the terms you requested.We hope you will give us the chance to serve you again.Very truly yours,Sample 1-2In compliance with yours dated We have before us Responding to yours of even date Yours of the 12th to hand,Deem it advisable Attached hereto Wherein you state as per your letter Take th
22、e liberty Trusting this will meet with your favor Anticipating your favorable response Assuring you of our cooperation,We can not understand your negligence.We will not tolerate this condition.Your careless attitude has caused us a loss in sales.We have no intention of permitting this condition to c
23、ontinue.,We can deliver the goods on July 11.So that you may have the one sofa you want,will you please check your choice of fabric on the enclosed card?Your check will be mailed on October 1st.Please format this letter in the block style shown in the Office Procedure Manual.,Exercises,1.Revise thes
24、e sentences so that they are positive rather than negative.a:Unfortunately,your order cannot be sent until next week.b:To avoid the loss of your credit rating,please remit payment within ten days.c:You should have realized that waterbeds will freeze in unheated houses during winter months.Therefore,
25、our guarantee does not cover the damage value and you must pay the$10 valve-replacement fee.d:Your misunderstanding of our January 8 letter caused you to make this mistake.,e:Even though you were late in the bill,we did not disallow the discount.f:Our stone-skin material wont do the job unless it is
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