国外顶尖商学院MBA案例分析模.ppt

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5、anded Text,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,.,17,Range of possible outcomes,Uncertainties,.,.,.,.,.,.,.,Range of Outcomes,.,.,.,.,.,.,.,.,.,.,Subtitle comes here,18,Agenda,Structured textGraphsPicturesService Line Charts,19,Bar Chart-Stacked,Source:.,Units,Charttitle comes here,20,Column Chart-St

6、acked,Source:.,Units,Charttitle comes here,21,Column Chart-Multiple,Country,Units,Country,Country,Country,Country,Charttitle comes here,22,Radar Chart,Charttitle comes here,23,Line Chart,Source:.,Units,Units,Straight Line,Dotted Line,Green Line,Charttitle comes here,24,Waterfall Chart,Units,Source:.

7、,Charttitle comes here,25,Wave Chart,Ease of Implementation,Benefits,Wave 1,Wave 2,Wave 3,Source:.,High,High,Low,Low,Initiative,Initiative,Initiative,Initiative,Initiative,Initiative,Charttitle comes here,26,Driver Tree Chart/Dupont Chart,.,.,.,.,.,.,X,Source:.,-/-,-/-,Subtitle comes here,27,Agenda,

8、Structured textGraphsPicturesService Line Charts,28,Moons,Subtitle comes here,29,Traffic Lights,Negative,Neutral,Positive,Subtitle comes here,30,Arrows,Positive,Neutral,Negative,Subtitle comes here,31,Donuts,strong,weak,Subtitle comes here,32,Timeline,Milestone,Milestone,Milestone,Milestone,Subtitle

9、 comes here,33,Value Chains-Loose Arrows,.,.,.,.,.,.,.,.,.,.,.,.,Subtitle comes here,34,Value Chains-Touching Arrows,Subtitle comes here,35,Interrelated Stages,.,.,.,.,.,.,.,.,.,.,.,Subtitle comes here,36,Movements,.,.,.,.,.,Subtitle comes here,37,Circle-Overlapping Arrows,.,.,.,.,.,.,Virtuous,Vicio

10、us,Subtitle comes here,38,Circle-Integrated Arrows,Virtuous,Vicious,Subtitle comes here,39,Closed Loop,.,.,.,.,.,Subtitle comes here,40,Process Ending in a Closed Loop,Subtitle comes here,41,Wheel of Fortune,Subtitle comes here,42,Puzzle-Four Pieces Fitting Together,Subtitle comes here,43,Puzzle-Fiv

11、e Pieces Fitting Together,Subtitle comes here,44,Puzzle-Pieces Not Fitting Together,Subtitle comes here,45,Puzzle-Pieces Might Fit Together,Subtitle comes here,46,Quotes,Subtitle comes here,47,Circles of Influence,Subtitle comes here,48,Eggs,.,.,.,Subtitle comes here,49,Circles-Interrelated,.,.,.,Su

12、btitle comes here,50,Circles-Overlapping,Subtitle comes here,51,Expansion,.,.,.,.,.,.,.,.,Subtitle comes here,52,Cube,Subtitle comes here,53,Maps-Netherlands,Subtitle comes here,54,Maps-Western Europe,The World,ungroup to select countries,Subtitle comes here,55,Life Cycle-Generic,Units sold,Time sin

13、ce launch,Product A,Product B,Product C,Product D,Subtitle comes here,56,Life Cycle-Countries,Emerging,Mature,DevelopmentStage,Netherlands,Sweden,U.K.,France,Italy,Germany,Subtitle comes here,57,Cost Curve,Cost/unit,Cumulative Volume,.,.,.,.,Subtitle comes here,58,Downward and upward slopes,1,2,3,Ti

14、me,3,2,1,Time,Subtitle comes here,59,RecognitionFor Teaching,RecognitionOf Research,60,Funnels,Subtitle comes here,61,Building blocks,Subtitle comes here,62,Spectrum,.,.,.,.,.,.,.,Low,High,Subtitle comes here,63,Balance,Subtitle comes here,64,Cross,.,.,.,.,Subtitle comes here,65,Pyramid,.,.,.,Subtit

15、le comes here,66,Trackers-Place in Top Right Corner of Slide,Subtitle comes here,67,Agenda,Structured textGraphsPicturesService Line Charts,68,Generic Strategy Development Framework-English,Environmental Analysis,Business Imperatives,BusinessDefinition,BusinessConstraints,BusinessImperatives,Externa

16、l Analysis,Internal Analysis,Key Insights,Strategic Options Analysis,Strategy Implementation,ImplementActionPlans,MonitorActionPlans,Actie-plannen,Strategic Options,Risk and Reward,Strategic Direction,Reassess the Business Imperatives,Desk Research and Interviews,Interviews and Workshops,Workshops a

17、nd Analyses,Business Plan Writing,Crea-tivity,Subtitle comes here,69,Generic Strategy Development Framework-Dutch,Externe en interne analyse,Bepaling uitgangspunten,Missie en Visie,Rand-voorwaar-den,Uitgangs-punten,Externe Analyse,Interne Analyse,Inzicht,Strategische keuze,Implementatie,Plannen,Meet

18、-punten,Actie-plannen,Strategi-sche opties,Rende-ment en risicos,Strategie,Heroverweeg de uitgangspunten,Desk research en interviews,Interviews en workshops,Workshops en analyses,Uitwerking plannen,Creati-viteit,Subtitle comes here,70,Strategy Development-The Fish,ChosenStrategy,Projects&Resources,M

19、onitoring,Financial Position,Strategic Position,Capital Market,Economic Profitability,Growth,Commercial Market,MarketAttractiveness,Competitive Position,Insight,CSFs&KPIs,Strategic Issues,Scope&Context,Creativity,Scenarios&Options,Subtitle comes here,71,Strategy Development-The Loop,CAPITAL MARKET,M

20、ANAGED PERFORMANCE,Strategy Execution,Strategy Formulation,Dynamic Strategy,COMMERCIAL MARKET,STRUCTURE&RESOURCES,Strategic Position,Strategic Position,Competitive Position,Market Attractiveness,Scope&Context,Strategic Issues,Insight,Value Creation,Financial Position,Growth,Economic Profitability,Cr

21、itical Success Factors&Key Performance Indicators,Performance Monitoring&Incentive Compensation,Organizational Architecture,Projects&Resources,Chosen Strategy,Scenarios&Options,Creativity,Subtitle comes here,72,Backward Strategic Planning Framework,TIME,GOAL,Actions driven by strategy,Where are we n

22、ow?,Mission:Why are we in business?,Values:What are our enduring principles and beliefs?,Vision:Where do we want to be in 2010?,Strategy:How do we get there?,Subtitle comes here,73,Incremental versus Dynamic Strategic Planning Framework,Versus,Incremental Planning Process,Dynamic Strategic Planning

23、Process,IncrementalismOne reason why companies stagnate,TIME,GOAL,Where weare now?,Actions taken in response to circumstances,Where can we be next year?,FocusOne reason why companies grow,TIME,GOAL,Actions driven by strategy,Where are we now?,Vision of where we need to be five years from now,74,Stra

24、tegic Disciplines,.,.,.,Subtitle comes here,75,Portfolio Matrix,Competitive Position(Returns compared to Industry Average),Market Attractiveness(Industry Average Returns above Cost of Capital),ROCE CoC,ROCE CoC,ROCE=CoC,high,low,low,high,Charttitle comes here,76,Five Forces,Competitors,Customers,Suppliers,Substitutes,New Entrants,Strong,Moderate,Weak,Subtitle comes here,