社会媒体服务专题SpecialTopicsinSocialMediaServ.ppt

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1、社會媒體服務專題 Special Topics in Social Media Services,淡江大學資訊管理學系Dept.of Information Management,Tamkang University專任助理教授 Assistant Professor戴敏育Min-Yuh Dayhttp:/mail.im.tku.edu.tw/myday/2011-02-19,1,992SMS01TMIXJ1ASat.6,7,8(13:10-16:00)D502,#1 Activity on the Web?,Social Media,Source:Social Media Business,

2、2,3,http:/mail.im.tku.edu.tw/myday/,4,http:/mail.im.tku.edu.tw/myday/,5,淡江大學99學年度第2學期課程教學計畫表,課程名稱：社會媒體服務專題(Special Topics in Social Media Services)授課教師：戴敏育(Min-Yuh Day)開課系級：資管一碩專班(EMBA TMIXJ1A)開課資料：選修 單學期 3 學分上課時間：週六 6,7,8(Sat.13:10-16:00)上課教室：D502,6,課程簡介,本課程介紹社會媒體服務基礎概念與研究議題。課程內容包括Web 2.0,社交網路、社會媒體

3、、媒體與資訊基礎理論、社會媒體服務與資訊系統基礎理論、社會媒體服務行為研究、社會媒體服務商業模式與議題、社會媒體服務策略、社會媒體行銷、社會媒體之社會網路分析、連結分析、文字探勘、網頁探勘、與意見探勘。,7,Course Introduction,This course introduces the fundamental concepts and research issues of social media services.Topics include Web 2.0,Social Network,Social Media,Theories of Media and Informatio

4、n,Theories of Social Media Services and Information Systems,Behavior Research on Social Media Services,Business Models and Issues of Social Medial Service,Strategy of Social Medial Service,Social Media Marketing,Social Network Analysis,Link Mining,Text Mining,Web Mining,and Opinion Mining in Social

5、Media.,8,課程目標,瞭解及應用社會媒體服務基本概念與技術。進行社會媒體媒服務相關之資訊管理研究。,9,Objective,Students will be able to understand and apply the fundamental concepts and technologies of social media services.Students will be able to conduct information systems research in the context of social media service.,10,週次月日內容（Subject/To

6、pics）1100/02/19Course Orientation for Social Media Services 2100/02/26Web 2.0,Social Network and Social Media3100/03/05Theories of Media and Information 4100/03/12Theories of Social Media Services and Information Systems5100/03/19Paper Reading and Discussion6100/03/26Behavior Research on Social Medi

7、a Services7100/04/02Paper Reading and Discussion8100/04/09教學行政觀摩日9100/04/16Business Models and Issues of Social Medial Service10100/04/23期中考試週,11,授 課 進 度 表,週次月日內容（Subject/Topics）11100/04/30Paper Reading and Discussion12100/05/07Strategy of Social Medial Service13100/05/14Paper Reading and Discussion

8、 14100/05/21Social Media Marketing15100/05/28Paper Reading and Discussion16100/06/04Social Network Analysis,Link Mining,Text Mining,Web Mining,and Opinion Mining in Social Media17100/06/11Project Presentation and Discussion18100/06/18期末考試週,12,授 課 進 度 表(續),教材課本,Papers related to Social Media Services

9、參考書籍(References)The Social Media Bible:Tactics,Tools,and Strategies for Business Success,Lon Safko and David K.Brake,2009,WileyIntroduction to Electronic Commerce,Third Edition,Turban et al.,2010,Pearson,13,學期成績計算方式,作業成績：50.0%(6-2篇作業)其他(課堂參與及報告討論表現)：50.0%,14,Source:Social Media Business,Social Media

10、 Business,B2BB2C,15,Who Moved the Cheese?,Conventional marketing is dying,16,Source:Social Media Business,Why We Should Care?,Only 14%of people trust advertisements,78%trust the recommendations of other consumers,17,Source:Social Media Business,90%skip TV ads,18,Source:Social Media Business,Social M

11、edia Changes Everything,Social Media GivesCustomers Power!,19,Source:Social Media Business,20,I have a voice,21,我有話要說,22,Adults spend 15+hours a week on the Internet.,23,Source:Social Media Business,93%of B2B Buyers use Search Engines to begin the buying process.,24,Source:Social Media Business,Will

12、 they find you ORWill they find your competition first?,25,Source:Social Media Business,90%buyers say that when they are ready to buy,they will find you.,26,Source:Social Media Business,The Average Internet user watches over 12 hours of video online per month.,27,Source:Social Media Business,YouTube

13、 is the 2nd Largest Search Engine in the World&4th Most Visited Site online,28,Source:Social Media Business,88%of Non Profit Executives are using Social Media Service for their organization,29,Source:Social Media Business,Use of Social Media in Fashion Industry,30,31,社會媒體(social media)的定義(Kaplan UGC

14、)。,32,社會媒體服務(Social Media Services)提供使用者在網路環境中使用社會媒體應用系統的線上服務(online services)Youtube、Facebook、Plurk,33,Contact Information,戴敏育 博士(Min-Yuh Day,Ph.D.)專任助理教授淡江大學資訊管理學系電話：02-26215656#2347傳真：02-26209737研究室：I716(覺生綜合大樓)Office Hour地址：25137 新北市淡水區英專路151號Email：網址：http:/mail.im.tku.edu.tw/myday/,34,Reference

15、s,Lon Safko and David K.Brake,The Social Media Bible:Tactics,Tools,and Strategies for Business Success,Wiley,2009 Turban et al.,Introduction to Electronic Commerce,Third Edition,Pearson,2010Erik Qualman,Socialnomics:How Social Media Transforms the Way We Live and Do Business,Wiley,2010Kaplan,Andreas

16、 M.,Michael Haenlein(2010).Users of the world,unite!The challenges and opportunities of Social Media.Business Horizons,53(1):5968.Chorng-Shyong Ong and Min-Yuh Day(2010),An Integrated Evaluation Model of User Satisfaction with Social Media Services,in Proceedings of the IEEE International Conference on Information Reuse and Integration(IEEE IRI 2010),Las Vegas,Nevada,USA,August 4-6,2010,pp.195-20Social Media Business,Social Media,35,