外研社 新职业英语 第二版 职业综合英语1U.ppt

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1、Unit 1,ENGLISH FOR CAREERS,Unit 1Organization,新职业英语,职业综合英语 1第 2 版,Contents,Warm-1,Task 1 Look at the following logos and give the names of the countries in which the companies are headquartered.,Japan,USA,Car Companies,USA,France,P.R.China,USA,Supermarket Companies,Mobile Phone Companies,Warm-2,Task

2、 2 List at least two companies for each type of the following products.,TCL,Sony,Panasonic,Philips,Lenovo,Apple,IBM,Sony,Li-Ning,Adidas,Nike,Reebok,logo,What is a logo?A logo is a graphical element that,together with its logo type,forms a trademark or commercial brand.Typically,a logos design is for

3、 immediate recognition.The logo is one aspect of a companyscommercial brand,or economic or academic entity,and its shapes,colors,fonts and images usually are different from others in a similar market.,Company introduction,Company introductionBavarian Motor Works(BMW)is an independent German automobi

4、le manufacturer founded in 1916.BMW is a worldwide manufacturer of high-performance and luxury automobiles and motorcycles.Toyota Motor Corporation,founded in 1937,is a multinational corporation headquartered in Japan,and is currently one of the worlds largest automakers.Ford Motor Company is an Ame

5、rican multinational corporation and one of the worlds largest automakers.,Company introduction,Metro AG,established in 1964,is a diversified retail and wholesale group based in Germany.It is the largest in its home market,and one of the most globalized retail and wholesale corporations.Wal-Mart Stor

6、es,Inc.,founded in 1962,is an American public corporation that runs a chain of large,discount department stores.It is the worlds largest public corporation by revenue,according to the“2008 Fortune Global 500”.Carrefour SA is a French international hypermarket chain,with a global network of outlets.I

7、t is the second largest retail group in the world in terms of revenue after Wal-Mart.,Company introduction,Samsung Group is the largest company of the Republic of Korea.It is composed of Samsung Electronics,Samsung Heavy Industries and Samsung Engineering&Construction.Lenovo Group Limited is Chinas

8、largest and the worlds fourth largest personal computer manufacturer.Lenovo mainly produces desktops,laptops,servers,handheld computers,imaging equipment and mobile phone handsets(听筒).Apple Inc is an American multinational corporation headquartered in Cupertino,California,that designs,develops,and s

9、ells consumer electronics,computersoftware,online services,and personal computers.,Reading A,Reading A,Text,Task 1,Task 2,Business Know-how,Text A-1,Before reading the text,see how much you know about Googles history and development by watching the following two video clips.,Reading A,Text A-1,Googl

10、e1 Anyone（who has ever used the Internet定语从句上过互联网的人）has seen Google,and many people would just“google it谷歌一下”when they try to find information about something on the Internet许多人要在互联网上查找某方面的信息.As the worlds most popular Internet search engine作为全世界最有名的互联网搜索引擎,Google is one of the greatest examples 最好范

11、例之一of online success网络业界功成名就.,Reading A,Text A-2,2 It all began in January 1996 as a research project 一个研究项目at Stanford University by Ph.D.student Larry Page.Trying to find a better way for web users网络用户 to search for relevant pages搜索到相关网页,Page had an idea设想 that this could be achieved by examining

12、the relationships between web pages检索网页之间的关系来实现.He thought that web pages which had the most links链接最多的网页 to them from other web pages must be the most popular最受欢迎.The technique appeared to be successful.,Reading A,Text A-3,3 Page and his partner Sergey Brin set up their company创建了自己的公司 on September

13、 7,1998 and registered the 注册了这一网址 the following week.The search engine quickly grew in popularity名声鹊起 and in 2000 Google began to sell advertising on their website.After a few years of growth发展 fueled 资助by eager investors,Google went public.上市 ManyGoogle employees became instant一夜之间 millionaires.,R

14、eading A,Text A-4,4 Google has acquired收购 YouT(which is the Internets largest video-sharing website视频共享网站-定语从句)and continues to add new features功能 every day including tool bars工具栏,email,and advertising.Of course,with growth成长 and success成功 there also comes competition带来了竞争.Microsoft has tried to acq

15、uire Yahoo in order to compete with Google in the Internet search engine area.,Reading A,Text A-5,5 In addition to随着 its公司 growth壮大and popularity知名度提升,Google has also been named the number one company排名第一 to work for in the United States美国公司就业吸引力.It tends to stay away from typical office designs尝试打破

16、传统的办公室设计 and tries to make the office a place where employees are comfortable and free to excel at their work充分发挥自己的才华.,Reading A,Text A-6,6 Today,Google has become a multinational corporation 跨国公司in Internet-related services andProducts提供与互联网相关的服务与产品的.These include search搜索,cloud computing云计算,softw

17、are软件,and online advertising technologies网络广告技术.And it is the leader佼佼者 in terms of ad-based revenue on the web网络广告收入的.The brain child 小点子of two students has become a billion-dollar company数十亿美元资产的大公司 and one of the best-known trademarks商标 in the world.Googles history serves as 提供a perfect model 完美典

18、范and inspiration灵感 for Internet entrepreneurs today.,Reading A,A-Trans-1,谷 歌 1 上过互联网的人都见过谷歌，许多人要在互联网上查找某方面的信息时，他们都会去“谷歌”一下。作为全世界最有名的互联网搜索引擎，谷歌是网络业界功成名就的最好范例之一。,Reading A,A-Trans-2,2 谷歌始于1996年1月斯坦福大学博士生拉里佩奇的一个研究项目。为了找到一种能帮助网络用户搜索到相关网页的更好方法，佩奇设想可以通过检索网页之间的关系来实现。他认为其他网页链接最多的那些网页一定是最受欢迎的，这项技术结果看起来是成功的。,

19、Reading A,A-Trans-3,3 佩奇和他的合作伙伴谢尔盖布林于1998年9月7日创建了自己的公司，并在之后的一周注册了这一网址。这个搜索引擎很快声名鹊起，2000年谷歌开始在自己的网站出售广告。在投资者的热情资助下，经过几年的发展，谷歌上市了，一夜之间谷歌的很多雇员成了百万富翁。,Reading A,A-Trans-4,4 谷歌收购了互联网最大的视频共享网站YouT，而且每天都在不断增加一些新功能，如工具栏、邮件和广告。当然，成长与成功也带来了竞争。微软正试图收购雅虎以便能在互联网搜索引擎领域与谷歌抗衡。,Reading A,A-Trans-5,5 随着公司的壮大与知名度的提高，谷

20、歌在美国公司就业吸引力的排名也上升到第一。他们尝试打破传统的办公室设计，努力把办公室变成员工感觉舒适、并能充分发挥自己才华的地方。,Reading A,A-Trans-6,6 现在，谷歌已成为一家经营互联网相关服务和产品的跨国公司，其业务包括搜索、云计算、软件和网络广告技术，并且已成为网络广告收入方面的佼佼者。当初两个学生的一个小点子已发展成为一家拥有十亿美元资产的大公司，谷歌也成为全球最著名的商标之一。谷歌的发展史为当今的网络企业家树立了一个完美的典范，也提供了灵感。,Reading A,a.closely connected with the subject you are discuss

21、ing or the situation you are thinking about,Reading A,e.g.What experience do you have that is relevant to this position?,e.g.After 10 years of hard work,he finally achieved success in his business.Britain has achieved the highest rate of economic growth in Europe this year.,Reading A,achieve,v.to su

22、cceed in reaching a particular goal or standard by making an effort for a long time,achievement,e.g.It was a great achievement for such a young scientist.,e.g.She appeared to be in her late thirties.They appeared not to know what was happening.,Reading A,appear to be/do,to give the impression of bei

23、ng or doing something,e.g.His words fueled her anger still more.The stored oil could fuel the nation for six months.,Reading A,fuel,v.to increase something;to make something stronger;to supply something with material that can be burnt to produce heat or powern.any material that produces heat or powe

24、r,usually when it is burnt,e.g.This company is among the first ones that went public in China.,Reading A,go public,(of a company)to start selling shares on the Stock Exchange,e.g.She took an instant dislike to me.instant coffee/instant noodles,Reading A,instant,a.happening immediately;(of food)that

25、can be made quickly and easily,e.g.The company has just acquired some new properties.She has acquired a good knowledge of English.,Reading A,acquire,v.to gain possession of;to gain something by ones own efforts,ability or behavior,acquisition,e.g.His latest acquisition is a racehorse.,e.g.An importa

26、nt feature of Van Goghs paintings is their bright colors.,Reading A,feature,n.something important,interesting or typical of a place or thing,e.g.The new car features high speed and safety.,v.to include a particular person or thing as a special feature,as well as;besides,Reading A,in addition to,e.g.

27、In addition to the apples you asked for,I bought you some oranges and bananas.,e.g.Women tend to live longer than men.When Im tired,I tend to make mistakes.,Reading A,tend to,to be likely to do something or to happen in a particular way because this is what often or usually happens,not to go near a

28、particular person or place,Reading A,stay away from,e.g.I want you to stay away from my home.,a.having the usual qualities or features of a particular group or thing,Reading A,typical,e.g.This advertisement is a typical example of their marketing strategy.,v.to be very good at doing something,Readin

29、g A,excel(at/in),e.g.The school excels in sports.She has always excelled at foreign languages.,in terms of,from the point of view of;with regard to;concerning,e.g.In terms of environmental protection,this project is excellent.,an idea or invention of one person or a small group of people,Reading A,t

30、he brain child(of somebody),e.g.This festival was the brain child of Tony Smith.,to be suitable for a particular use,Reading A,serve as,e.g.The sofa will serve as a bed for a night or two.,Reading A,Google began as Larry Pages research project.,Page and Sergey set up the company and registered the.,

31、The search engine grew quickly and it began to sell advertising on the website.,A-Task 2-1,Task 2 Correct the following statements according to the passage.An example has been given.,Reading A,1.Google is the worlds most popular website.,Internet search engine,2.Google went public before it began to

32、 sell advertising on the website.,after,A-Task 2-2,Reading A,3.Google is now a billion-dollar company and has been named to the Top 500 list of the world.,4.Googles employees work in places where typical office designs are used.,5.Google has become the Internet leader in terms of technology.,the No.

33、1 company to work for in the US,ad-based revenue on the web,where employees are comfortable and excel at their work,Task 3 Suppose you are the PR manager of Google.Give a short presentation about the company.The following are for your reference.,Reading A,Business Know-how,Making a Company Introduct

34、ion,A company introduction usually contains the following information:History;Number of employees;Management structure Products or services.,Reading B,Reading B,Text,Task 1,Task 2,Text B-1,TAF Profile TAF Co.,Ltd.was founded in the year 1990 with the objective of providing better and efficient servi

35、ces to the markets in the African continent and Southeast Asia.,Reading B,Text B-2,TAF is one of the leading manufacturers of skincare and haircare products.With its own manufacturing facilities in China and the USA,the company has developed a wide range of products to meet the demands of its intern

36、ational customers.TAF products are extremely popular in their current markets,and the company is now looking to further expand its customer base throughout the world.,Reading B,Text B-3,Below is the companys organization chart,including all departments and their functions.,Reading B,Text B-4,Board o

37、f Directors is the governing body of the company.Chief Executive Officer(CEO)works closely with the Board to provide leadership for the company.Administrative Department provides support and service for the Board and the CEO.Production Department is responsible for the development and manufacturing

38、of products.Purchasing is in charge of the actual buying of all items.,Reading B,Text B-5,Quality Control(QC)is to ensure the products are up to certain standards.Research&Development(R&D)is responsible for looking into new products and their designs,and the improvement of existing products.Sales&Ma

39、rketing Department is involved in promoting and selling products.Accounting Department monitors the accounts of the clients and the company.Human Resources(HR)Department manages the administrative aspects of the employees.,Reading B,B-Trans-1,Translation 泰福公司简介 泰福有限公司成立于1990年，旨在为非洲大陆和东南亚市场提供上乘和高效的服务

40、。,Reading B,B-Trans-2,Reading B,泰福公司是护肤和护发产品的最主要制造商之一。公司在中国和美国拥有自己的制造工厂，现已开发出种类丰富的一系列产品，以满足世界各地消费者的需求。泰福产品在现有的市场上很受欢迎和喜爱。公司正着眼于在全世界范围内进一步扩大消费者基础。,B-Trans-3,以下是本公司的组织结构图，包括所有的部门及其职能：,Reading B,B-Trans-4,董事会是公司的管理机构。首席执行官与董事会紧密合作，领导公司。行政部为董事会和首席执行官提供支持与服务。生产部负责产品的开发和制造。采购室负责所有物品的实际采购。,Reading B,B-Tran

41、s-5,质量控制室确保产品达到质量标准。研究和开发室负责开发和设计新产品，改进现有产品。销售和市场部从事产品的推广和销售。会计部监控客户和公司的账目。人力资源部管理员工的行政事务。,Reading B,B-Task 1,Task 1 Decide whether the following statements are true(T)or false(F)according to the TAF profile.,Reading B,()1.TAFs main markets are in the American continent and Southeast Asia.()2.TAF is

42、 one of the leading producers of skincare and haircare products.()3.The company is working to reach more international customers.()4.R&D is responsible only for developing new products.()5.Administrative Department gives orders to the other departments.,F,T,T,F,F,B-Task 2,Task 2 The CEO of TAF recei

43、ved reports of the following incidents.Help him decide which departments should be held responsible for the problems described.,Reading B,One.Three engineers in R&D didnt get their wages on time.,Two.Several customers complained about a bad smell from the companys haircare products.,Three.There are

44、several spelling mistakes in the new profile on the companys website.,Production Dept.,Administrative Dept.,Human Resources Dept.,Four.Two important clients called to ask for products with new features and better designs.,Sales&Marketing Dept.,Listening,Listening&Speaking,Task 1,Task 2,Task 3,Task 4

45、,Task 5,L-Task 1,Task 1 Listen to the conversation between a receptionist and a visitor.Then fill in the missing information.,Listening&Speaking,JOD,Ralph,Sayers,Script,L-1-Script,Task 1 Script,Listening&Speaking,L-Task 2,Task 2 Mr.White is meeting with Mr.Brown from the Head Office.Listen to the co

46、nversation and match the people below with their job titles.,Listening&Speaking,Mr.Brown MaryMr.Walker,Sales ManagerSecretaryProduction Manager,Script,L-2-Script,Task 2 Script,Listening&Speaking,L-Task 3,Listening&Speaking,Script,The man is going to have a job interview in the womans company.True Fa

47、lse2.The man is meeting with the manager of the HR Department.True False3.The HR Department is on the 13th floor.True False4.The conversation took place in the office of the HR Department.True False,doesnt know who to see,on the 30th floor,Task 3 Listen to the conversation and decide whether the fol

48、lowing statements are true or false.Then write key words to support your answers.,where,lift,30th floor,L-3-Script,Task 3 Script,Listening&Speaking,L-Task 4,Task 4 Listen to the conversation and choose the best answer to each question you hear.,Listening&Speaking,Script,1.A.A government office.B.A h

49、otel.C.An insurance company.D.A travel agency.,2.A.Grey.B.Green.C.Red.D.White.,3.A.The 3rd office on the right on the 5th floor.B.The 5th office on the right on the 5th floor.C.The 3rd office on the left on the 3rd floor.D.The 5th office on the left on the 3rd floor.,L-4-Script,Task 4 Script,Listeni

50、ng&Speaking,L-Task 5-1,Task 5 Listen to the following speech twice and fill in the blanks with what you hear.,Listening&Speaking,Ladies and gentleman:My name is David Truman and I am the _ of Simons Facilities Corporation.Thank you for inviting me to speak here today about future energy technologies