商英写作unit3requiriesandrepl.ppt
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1、ENQUIRIES AND REPLIES,Unfavorable reply,We are not sure about the financial standing of this company and therefore recommend a cautious approach when dealing with them.该公司资信状况不明,建议与其交易时采取谨慎态度。We assure you that all the information about the financial and business standing of the company will be kept
2、 in strict confidence and without any responsibility on your part.我方向你方保证,所有关于该公司资信情况的资料都将严格保密,并且你们不承担任何责任。,In resent years the company has experienced a serious difficulty in finance and delayed in executing their normal payment.We would suggest you to pay more attention to the business with them.H
3、owever,this is just our personal opinion and we wish you to make further information.最近几年该公司在财务上经历严重危机而延误正常的付款,谨建议贵公司与其谨慎交易,然而此乃我们个人意见,希望贵公司作进一步调查。,敬启者:您方2006年5月12日有关新西兰ABC工程公司资信状况的来函已收到。很遗憾地告知,该公司承约过多,交易额超过了其储备资金。许多债主都向他们索债,其地位岌岌可危。因此奉劝,小心为是。对本报告,请务必保密。谨上,Dear Sirs,We have received your letter of M
4、ay 12,2006,respecting the standing of ABC Engineering Company of New Zealand.We regret to say that we have to make in reply an unfavorable communication to you.The mentioned firm is known to be heavily committed and have overrun their reserves.They are being pressed by several creditors and their po
5、sition is precarious.Caution is advisable.Please consider this information as given in strict confidence.Yours faithfully,We have excellent connections in the trade and are fully experienced with the import business for the type of product.我方在贸易界有极好的关系,对这类产品的进口有丰富的经验。,As this is our first transactio
6、n with you,will you kindly send us the name of your bank to whom reference can be made.As soon as these inquiries have been satisfactorily settled,we shall be pleased to carry out your order.We sincerely hope that this is the beginning of a long and pleasant business relation.鉴于这是双方初次交易,请告知贵方银行以便我方查
7、询贵方的资信情况。一旦资信查询能够获得满意的结果我们即可执行贵方订单。殷切希望这是我们长期而愉快的贸易关系的开始。,I.Aims&Requirements,1.Know what and how to enquire for the goods an importer intends to buy2.Know the essential components of a letter to make an enquiry3.Master typical sentences and expressions in writing such letters.,Background Informatio
8、n,1.询价:交易一方欲购买某种商品,问另一方发出的探询买卖该商品及有关交易条件的一种表示。enquiry(inquiry)Enquiry is to request the possible seller to give the information about the goods he intends to purchase as well as the information about trade conditions,especially the price of the goods,and asks the seller to make quotation.,General En
9、quirySpecific Enquiryconcise,clear,to the pointprompt,courteous,completeThank you for you enquiry.We are sorry that we have no stock at present.,Could you accept delivery in July or September?May I draw your attention to item 14?Perhaps youd like to glance through our catalogue.,A satisfactory inqui
10、ry will include the following:,1.Source of information,asking for a catalogue and a price list etc.2.Introduction of the seller or the buyers general information and business scope,statement of the products of interest3.Discounts and terms of payments(such as FOB,CIF)etc.4.Terms of delivery5.Hope fo
11、r reply,1.General Enquiry and Reply,Gentlemen:We learn from ABC&Co.Ltd,New York that you are a leading exporter in your country.We are,at present,very much interested in importing your goods and would appreciate your sending us catalogues,sample books or even samples if possible.Please give us detai
12、led information of CIF Guangzhou prices,discounts,and terms of payment.We hope this will be a good start for a long and profitable business relations.Truly yours,Chinese version to the first letter:,敬启者:从纽约的ABC公司处得知,贵方是贵国主要出口商之一。目前,我方对进口贵方产品很感兴趣。若能向我方函寄产品目录、样品簿或者在可能的情况下惠寄样品,我方将不胜感激。请告知详细的广州到岸价格、折扣及付
13、款方式等。希望此次合作将是我们双方长期而有利的贸易关系的良好开端。谨上,Reply,Gentlemen:We welcome you for your enquiry of March 21 and thank you for your interest in our export commodities.We are enclosing some copies of our illustrated catalogues and a price list giving the details you ask for.Also under separate cover,we are sendin
14、g you some samples which will show you clearly the quality and craftsmanship.We trust that when you see them you will agree that our products appeal to the most selective buyer.,We allow a proper discount according to the quantity ordered.As to the terms of payment we usually require Letter of Credi
15、t payable by sight draft.Thank you again for your interest in our products.We are looking forward to your order and you may be assured that it will receive our prompt and careful attention.Truly yours,Chinese version of the reply:,敬启者:贵方3月21日询价函收悉。感谢贵方对我方的出口产品感兴趣。兹随函附寄数份带插图的目录和价目表,上面由贵方要求了解的情况。同时,我方
16、又为贵方另函寄去产品样品,由此即可了解到我方产品的质量和工艺。我方相信,当贵方看到产品时,一定会同意我方的产品对很挑剔的顾客也是很有吸引力的。按照订购货品的数量多少,我方可以给予适当的折扣。至于付款方式,我方通常要求用即期信用证支付。再次感谢贵方对我方产品的兴趣。我方期盼着贵方的订单,同时请贵方相信,我方会对贵方订单做出及时而认真的考虑。谨上,Notes,1.CIF 价格术语 Cost,Insurance and Freight,成本、保险加运费的缩写。通常称作到岸价。2.discount n.折扣,折价,贴现 allow(or:give,make,grant)%discount off(on
17、)the prices of goods 按货价给予%的折扣 If you order 5,000 sets,we would grant you 10%discount.如果你方能订购5000台,我们将给予10%的折扣。,We give 10%discount for cash payment.现金付款,我们予以九折优待。at a discount 低于正常价格;打折扣;(货物无销路)The goods are selling at a discount.该货正以低价销售。,discount,The highest discount we can allow(give,make,grant)
18、on this article is 10%.我们对这项商品最多只能打九折。If you can discount your price by 10%,we are ready to take 300 bales.如果你方价格能予以九折处理,我方乐于接受300包。,3.terms of payment 支付条件,也可以说 payment terms4.profitable adj.有益的,有利的,可获利的 profitable fields of investment 有利的投资场所 profit n.(常用复数)利润 net profits 净利润,纯利润 total profits 总利润
19、,profit ratio(rate)利润率 gross profits 总利润;毛利 sell sth.at a profit 出售某物而获利,5.craftsmanship n.(工匠的)技术,技艺6.appeal(to)vi.有吸引力,有感染力 appeal to the most selective buyer 吸引最挑剔的买主7.Letter of Credit payable by sight draft 即期信用证也可以说L/C available by sight draft,(a)Letter of Credit Letters of Credit(an)L/C,Ls/Cby
20、 sight draft 凭即期汇票支付a draft at sight=a sight draft 即期汇票即期:a Letter of Credit payable by draft at sight,a letter of credit available against draft at sight.sight L/C,sight Letter of Credit,远期:usance L/C,time L/C,term L/C()L/C available by draft at 30 days after sight()L/C at 30 days after sight()L/C
21、at 30 days30 days()L/C,confirmed L/Cirrevocable L/Cdocumentary L/Ctransferable and divisible L/Crevolving L/Cback to back L/Creciprocal L/C,8.assure v.向保证,使确信,主要用于以下四种结构:(1)assure sb.of sth.We assure you of the reliability of the information.我们可以向你方保证这信息的可靠性。(2)assure sb.that We assure you that we s
22、hall do our best to expedite shipment.请确信我们将迅速装运。,(3)be(or:rest)assured of sth(rest是系动词)Please(or:You may)be(or:rest)assured of our continued cooperation.请确信我方仍将继续合作。(4)be(or:rest)assured that You may(Please)be(rest)assured that we will contact you as soon as our fresh supply comes in.请确信一俟我方新供货到来,我
23、方即与你方联系。,Specific Enquiry and Reply,(1)Enquiry for Chinese Cotton Piece Goods 对中国棉织品的询价Dear Sirs,We are glad to note from your letter of March 9 that,as exporters of Chinese Cotton Piece Goods,you are desirous of entering into direct business relations with us.This happens to coincide with our desir
24、e.At present,we are interested in Printed Shirting and shall be pleased to receive from you by airmail catalogues,samples and all necessary information regarding these goods so as to acquaint us with the quality and workmanship of your supplies.Meanwhile please quote us your lowest price,C.I.F.Vanco
25、uver,inclusive of our 5%commission,stating the earliest date of shipment.,Should your price be found competitive and delivery date acceptable,we intend to place a large order with you.We trust you will give us an early reply.Yours faithfully,Notes,1.be desirous of 渴望,想要 We are desirous of entering i
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