商务英语基础.ppt

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1、Welcome to,Starting Business English,BEC商务英语考试,Business English Certificate（BEC）剑桥商务英语证书是剑桥系列考试中专为学习者提供的国际商务英语资格证书考试，考察真实工作环境中英语交流能力，被欧洲乃至全球众多教育机构、企业认可，将其作为入学考试或招聘录用的英语语言水平要求。,Contents,Unit 1 Introduce YourselfUnit 2 Using the TelephoneUnit 3 Making AppointmentsUnit 4 Receiving VisitorsUnit 5 Descri

2、bing Your Companys ProductsUnit 6 Making Travel ArrangementsUnit 7 Staying at a HotelUnit 8 Showing Visitors Around the CompanyUnit 9 Explaining How Something WorksUnit 10 Rescheduling Plans and Arrangements,Contents,Unit 11 Analyzing Your CompetitorsUnit 12 Business Letters and Presenting Informati

3、onUnit 13 Travelling on BusinessUnit 14 Presenting a ProductUnit 15 Entertainging VisitorsUnit 16 Complaining about Products and ServicesUnit 17 Comparing Products and PricesUnit 18 Negotiating PricesUnit 19 Negotiating DeliveryUnit 20 Concluding a Deal,Introducing Yourself,Giving name and job title

4、Greeting peopleTalk about your company,The company structure,The board 董事会The managing director/Chief Executive Officer（CEO）总经理,Sales and Marketing Director销售与市场营销总监Financial Director 财务总监Personnel Director 人事部经理Development manager研发部经理,Head of Sales 销售部经理/负责人Head of Administration行政主管Sales Executiv

5、e销售经理,Marketing Executive市场营销经理Research Assistant 研究助理Receptionist接待员,PC:Personal Computer个人计算机In-tray 收文篮Stationary cupboard 文具柜Photocopier 复印机Fax machine 传真机,Word check,Company structure 公司架构A report to BA向B汇报Boardroom 董事会会议室,A range of products一系列产品R&D workshop研发部车间,Word check,Existing现有的，现存的Prod

6、uct range产品系列/类别Prototype原型，样品（特指没上市的样品）,Word check,Electronic toy电子玩具,Interpretation,他现在正在接待处.我来领你参观一下市场营销部。有需要请尽管取用。来杯咖啡？这位是巴拉克奥巴马，他是我们新来的营销经理。,answers,He is at the reception.I will show you the marketing department.Help yourself to what you need.Would you like a cup of coffee?This is Barack Obama

7、,hes our new sales executive.,Human Resources DepartmentGeneral Affairs DepartmentExport DepartmentImport DepartmentAdvertising DepartmentPlaning Department Secretarial Pool,Sales and Marketing DepartmentFinancial Department Personnel Department Research and Development Department(R&D),Question&Answ

8、er：,1.Q：What company does Unit one present?,A：Bibury Systems(a British Company),2.Q：What product does this company manufacture?,A：Electronic toys.,3.Q：Who will start his new job at Bibury Systems?,A：Edward Green.,4.Q：What is the very new product at Bibury Systems?,A：A voice-actived electronic toy-Bi

9、g Boss.,1.Introducing yourself：1.Im.2.Im a.3.I report to.2.Introducing a colleague：1.This is.2.He is.3.She is.3.Talking about your company：1.I work for.2.Our company.3.We have offices in.,Language summary：,她在公司架构中的位置是怎样的？Where does she fit into the company structure?奥巴马是销售与市场营销总监，是董事会成员。希拉里向奥巴马汇报工作。

10、Obama is sales and marketing director and is on the board.Hilary reports to Obama.,Speaking Situations:Introducing Yourself,Conversation Practice1.Practice introducing yourself to your teacher and classmates in English.Use first names for informal situations and full names(first and last)for formal

11、situations.2.Listen to others introduce themselves.Say Nice to meet you and repeat their names.Smile(and shake hands if appropriate).,Notes:,1.It is not common to use titles(Mr.,Mrs.,Dr.,etc.)when referring to yourself.However,it is polite to use titles with others in formal situations,unless they g

12、ive you permission to do otherwise.Examples:Im Mr.Robert Smith.(Title is not necessary here.)Im Robert Smith.(Better)Im Dr.Sampson.(Okay,if you want to keep the relationship formal),(After an introduction)Nice to meet you,Mr.Smith.Oh,please call me Bob.2.Do not use titles with first names,and do not

13、 use last names alone without titles.Hello,Mr.Bob(Wrong!)Hi,Bob(Okay)Good morning,Smith(Wrong!)Good morning,Mrs.Smith(Correct),Line(s)（轮船、航空、航运等）公司,Atlantic Container Line大西洋集装箱海运公司,2.Agency 公司、代理行,China Ocean Shipping Agency中国外轮代理公司,3.Store(s)百货公司,Great Universal Store大世界百货公司（英）,4.Associates（联合）公司,

14、Subsea equipment Associates Ltd.海底设备联合有限公司（英、法、美合办）,5.System（广播、航空等）公司,Mutual Broadcasting System相互广播公司（美）,6.Office 公司，多与 head,home,branch等词连用,3M China Limited Guangzhou Branch Office 3M中国有限公司广州分公 司,7.Service(s)（服务）公司,Africa-New Zealand Service非洲新西兰服务公司,8.Exchange,American Manufacturers Foreign Cred

15、it Insurance Exchange美国制造商出口信用保险公司,9.Center,Binks(Shanghai)Engineering Exhibition Center,Ltd.宾克斯（上海）涂装工程设备展示有限公司,企业名称的翻译方法,中国东方科学仪器进出口公司A：企业注册地址B：企业专名C：企业生产对象或经营范围D：企业的性质 China Oriental Scientific Instruments Imp.&Exp.Corporation),马来西亚航空公司 奥斯汀广告公司 美国储蓄贷款保险公司中国工艺品进出口公司 Malaysian Airline SystemThe Aus

16、tin advertising AgencyUS Federal Savings&Loan Insurance Corporation China National Arts and Crafts Import&Export Corporation,Here are some phrases for introducing yourself in English,1.Im John.Im Jackie.(Use first name in informal situations)2.Im John Kennedy.Im Jackie ONeill.(Use full name in business and formal situations)3.(Its)nice to meet you.(Its)nice meeting you.(Its)good to meet you.4.Nice to meet you too.,Learning Business English can be fun and easy.,