严肃游戏与管理可视化.ppt

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1、严肃游戏与管理可视化,Top-BOSS International Corp.台湾特波国际股份有限公司,严肃游戏在中国,2009年12月17日，第一届严肃游戏(北京)创新峰会首次在中国提出了“严肃游戏”的概念2010年7月29日，上海国际会议中心，由ChinaJoy 组委会主办的“CGBC严肃游戏论坛”推动和促进严肃游戏在国内的发展。,2,严肃游戏-定义,严肃游戏是指以那些以教授知识技巧、提供专业训练和模拟为主要内容的游戏。严肃游戏自上个世纪八十年代诞生以来，已经广泛应用于军事、医学、工业、教育、科研、培训等诸多领域。2002年，华盛顿特区伍德罗威尔逊国际学者中心（Woodrow Wilson

2、 International Center for Scholars）发起了“严肃游戏计划”（Serious Games Initiative），目的是鼓励解决政策和管理问题的游戏的设计和开发。2003年，国际游戏开发者协会（IGDA）的活动负责人罗卡（Jason Della Rocca）在China Joy大会上进行了名为“严肃”游戏：游戏对社会经济的潜在影响的主题发言，他把“严肃游戏”定义为“不以娱乐为主要目的游戏”，并例举了用于训练市长的模拟城市、训练董事长的虚拟领导、训练员工的直言者、训练海军陆战队员的DOOM等经典游戏作品。,3,新浪微博,模拟和游戏(Simulation and G

3、aming),A simulation game is a game that contains a mixture of skill,chance,and strategy to simulate an aspect of reality,such as a stock exchange.While today,simulation gaming has its largest application in the world of computers with people learning by simulation.It has been used extensively as an

4、effective way to generate new and more complex behavior among participants.,Resource:http:/,4,模拟和游戏主要型态,Board GameA board game is a game played with counters or pieces that are placed on,removed from,or moved across a board(a premarked surface,usually specific to that game).Simple board games often

5、make ideal family entertainment since they are often appropriate for all ages.Some board games,such as chess,go/weiqi,xiangqi,shogi,or oware,have intense strategic value and have been classics for centuries.,Computer GameA personal computer game(also known as a computer game or simply PC game)is a v

6、ideo game played on a personal computer,rather than on a video game console or arcade machine.Computer games have evolved from the simple graphics and gameplay of early titles like Spacewar!,to a wide range of more visually advanced titles.,Resource:http:/,5,严肃游戏(Serious Game),A serious game is a so

7、ftware application developed with game technology and game design principles for a primary purpose other than pure entertainment.Long before the term serious game came into wide use with the in 2002,games were being developed for non-entertainment purposes.The continued failure of the edutainment sp

8、ace to prove profitable,plus the growing technical abilities of games to provide realistic settings,led to a re-examination of the concept of serious games in the late 1990s.During this time,a number of scholars began to examine the utility of games for other purposes,including early work by Henry J

9、enkins at MIT in collaboration with Randy Hinrichs at Microsoft Research,and books such as Janet Murrays Hamlet on the Holodeck,contributed to the growing interest in applying games to new purposes.Additionally,the ability of games to contribute to training expanded at the same time with the develop

10、ment of multi-player gaming.,6,严肃游戏(Serious Game),Resource:Games for Entertainment and Learning(GEL)Lab()at Michigan State University,7,游戏式学习(Game-Based Learning),Game based learning(GBL)is a branch of serious games that deals with applications that have defined learning outcomes.Generally they are

11、designed in order to balance the subject matter with the gameplay and the ability of the player to retain and apply said subject matter to the real world.The book Digital Game-Based Learning by Marc Prensky was the first major publication to define the term,although given the embryonic state of the

12、serious game industry it has continued to evolve since then.,8,以模拟和游戏为研究领域的国外组织,ABSEL-Association for Business Simulation and Experiential Learning fileDiGRA-Digital Games Research Association fileINDSAGA-INDIAN Simulation And Gaming Association ResourceISAGA International Simulation And Gaming Asso

13、ciation ResourceJASAG-Japan Association of Simulation And Gaming fileNASAGA-North American Simulation and Gaming Association fileOzSAGA-Australian Simulation and Games Association ResourceSAGANET-Simulation and Gaming Association-The Netherlands fileSAGSAGA-Swiss Austrian German Simulation and Gamin

14、g Association fileSAGSET-Society for the Advancement of Simulation and Gaming in Education and Training fileSIGIS-Societ Italiana Giochi di Simulazione ResourceSSAGSg-Society of Simulation and Gaming of Singapore fileThaiSim-Thai Simulation and Learning Association file,9,分类与应用,10,Top-BOSS实际使用,11,经国

15、家科技部批准中国商业联合会设立的“中国商业联合会科学技术奖”,上海交通大学总裁班上课实景,台湾60余所高校每年定期的竞赛活动,台湾商业司连锁加盟业竞赛活动,亚洲大赛(7个国家或地区),12,经营管理模拟驾驶舱,Flight Simulator,13,台湾特波国际设计的Flight Simulator实验教室,场景：台湾开南大学商业经营实验教室上课情形,14,国家级精品课程,南京大学运营管理杨东涛教授(博士导)网址：高等教育出版社：联合开发大学课程的战略协议,教学方法不同的学习方法，人们的学习效果不同。一般而言，通过读来学，可以记住10%左右；通过看来学，可以记住30%左右；通过听和看来学，可以

16、记住50%左右；通过说和写来学，可以记住70%左右；通过做来学，可以记住90%左右。本课程为了提高学生的投入度和学习效果，采用“老师讲授+案例分析+游戏实验参照+模拟竞赛”的教学方法。本课程运用9个案例、4个阶段游戏实验、1个网络版企业运营模拟系统(Business Operations Simulation System BOSS)BOSS模拟竞赛。这种教学方法取得了非常好的教学效果，受到学生一致好评。学生为了在游戏、BOSS模拟竞赛中取得好成绩，无需老师要求，就会主动按自己实际情况去做足各种功课，甚至出现了无需老师要求，就有几组学生为了争到第一名，开夜车到天亮的情况。此外Boss模拟竞赛，

17、BOSS软件会将每个人扮演的经理人角色在企业运营模拟系统(Business Operations Simulation System BOSS)BOSS模拟竞赛中的绩效排名全部计算出来。游戏实验过程、企业运营模拟系统(Business Operations Simulation System BOSS)BOSS模拟竞赛过程就是考试过程。因此，本课程老师布置的笔头作业很少（甚至于无需布置作业），考试也可尽量简化。,15,人力资源管理课程设计,第十一届全国人力资源管理课程师资研讨时间：2010年7月20-21日；地点：南京大学商学院开发基于BOSS平台的核心员工选拔 课程设计思路介绍与“核心员工选

18、拔”相关的技术与方法使用介绍的“核心员工选拔”技术与方法产生总经理，组建团队检验使用“核心员工选拔”技术与方法产生的总经理(团队)经营效果(BOSS竞赛结果),核心员工选拔授课安排 MBA 选修课任课教师：杨东涛教授(博士导)课程目的与要求本课程以心理学、管理学、人力资源管理、组织行为学等现代人力资源管理理论研究为基础，围绕核心员工选拔的主题，从选什么、怎么选的角度出发，结合人才选拔的实践，完整演绎人才选拔的全过程。同时，通过“BOSS”竞赛检验使用“核心员工选拔”技术与方法产生的总经理(团队)的经营效果。,16,萧世贵,现职：台湾特波国际股份有限公司总经理学历：台湾淡江大学产业经济系台湾政治

19、大学企业管理研究所MBA曾任职务：首机网络总经理光宝集团旭网副总经理一博科技总经理摩比家电子商务总经理台湾NEC通信事业部长日本NEC亚洲事业部主任罗莎饮料企划经理南侨化工(P&G合资)企划专员,萧世贵,顾问经历：台北、北京、马尼拉及曼谷地区多家公司经营辅导顾问台湾商业司e化应用及营运诊断辅导顾问大陆各地高校及国营企业与民营企业担任特聘教授，专门讲授模拟企业经营专长简介：战略管理、营销管理、国际企业管理、电子商务。从事国内及国际营销管理工作二十余年，业务区域遍及日本、东南亚、北美及拉美等地区，擅长对于异文化的工作协调。熟悉日用消费品、电信产品、计算机产品等行业，同时对于电子商务(在线交易、社區经营)、电子企业(e-Marketplace,e-Auction,CRM,EIS,DSS等)的发展也都有多年实战经验。近年则专注于模拟经营教学之研究发展。,台湾特波国际股份有限公司萧世贵HHP:,谢谢，敬请指教！,19,