联想宏观环境分析.ppt
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1、Pestel Analysis,Team members,Company Background,Inner Mongolia Yili Industrial Group Co.,Ltd.is one of the leading enterprises of national dairy industry,the headquarters is located in Hohhot,Inner Mongolia Jinchuan Development Zone,consists of four divisions,more than 30 affiliated enterprises,is t
2、he countrys 520 key industrial enterprises and national eight ministriesone of the first identified 151 leading enterprises of agricultural industrialization.,Macro environment,Macroeconomic environment,also known as the general environment,the various macroeconomic forces affecting all industries a
3、nd enterprises.,Political factors,Definition,An activity related to government policy and its administrative practices that can have an effect on something.Most business operators will keep a watchful eye on any political factor,such as new legislation,which could have a substantial impact on how th
4、eir company operates and its bottom line.,Policies promulgated by the state,Food Safety Law Dairy production Ordinance Work on further strengthening the dairy quality and safety notice The dairy industrial policy(2009 Amendment),The impact of the national policy on Erie,Industrial upgrading,resource
5、 integration and reorganization of assets to provide direct policy guidance and protection.Change single dairy product structure,actively develop high-quality,large market demand for dairy products,to meet the needs of the high-end market.,What economic environment,The so-called economic environment
6、 constitute corporate survival and development of the socio-economic situation and the countrys economic policy,the factors that affect consumer purchasing power and spending patterns,including changes in income,changes in consumer spending patterns,YILI,1Timing contains the first-mover advantage时机蕴
7、含的先动优势Ensure quality保证品质2The flexible shaping the dynamic capabilities柔性塑造的动态能力(Advanced processing techniques先进的加工身产技术)3Competition actually together guidelines interactive竟合指引的竞争互动4the industry chain value given access to产业链给予的价值获取 Each step to be perfect5Business portfolio strategy overflow业务组合的战
8、略溢出 Make kinds of productions,Legal environment analysis,In order to implement the Food Safety Law of the Peoples Republic of China opinions of the State Council on promoting the sustained and healthy development of the dairy industry,dairy quality and safety supervision and management regulations,B
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- 关 键 词:
- 联想 宏观 环境 分析
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