Chapter 1 The Mission and the Method:1章的任务和方法.ppt
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1、The Mission and the Method,Chapter 1,2014 Wadsworth Cengage Learning,A Brief History of Social PsychologyWhat Do Social Psychologists Do?Social Psychologys Place in the WorldWhy People Study Social PsychologyHow Do Social Psychologists Answer Their Own Questions?How Much of Social Psychology is True
2、?,Chapter Topics,Social psychology is the scientific study of how people affect and are affected by othersIs understanding human behavior largely a matter of common sense?,What is Social Psychology?,Late 1800s:two experiments point in opposite directionsNorman Triplett(1898):The dynamogenic factors
3、in pacemaking and competition:competition enhances performanceMax Ringelmann(1913):as group size increases,individual effort decreases,A Brief History of Social Psychology,First Textbooks in Social PsychologyWilliam McDougall(1908),An Introduction to Social Psychology Edward Ross(1908),Social Psycho
4、logy:An Outline and a Source BookFloyd Allport(1924),Social Psychology,Floyd Henry Allport 1890-1978“The father of experimental social psychology”,Kurt Lewin(1930s):behavior is a function of the person and the situationGordon Allport(1954):the importance of attitudes Stanley Milgram(1960s):the role
5、of obedience(in light of World War II)Psychology divided into two campsBehaviorismFreudian psychoanalysisSocial psychology:combines the scientific method of behaviorism with the Freudian study of inner thoughts and feelings,Twentieth Century:Rapid changes and events in world lead to new ideas,Cognit
6、ive theory Mental processesBiological and evolutionary processes Social neuroscienceThe SelfConcept,esteem,presentation Group conflict Political,racial,ethnic,Contemporary Themes in Social Psychology,Figure 1.1 Affect,Behavior,and Cognition are the ABCs of what social psychologists study,What Do Soc
7、ial Psychologists Do?,How is social psychology related to other social sciences?,Social Psychologys Place in the World,How is social psychology intertwined with other branches of psychology?,Discussion:Explaining Behavior,Curiosity about peopleWhat do you want to understand about people?Interest in
8、experimental philosophyHow are psychology and philosophy alike?Different?Making the world better What kind of research accomplishes this?Social psychology is fun!,Why Do People Study Social Psychology?,How reliable is accumulated common wisdom?Adages are often contradictory“Birds of a feather flock
9、together”“Opposites attract”Intuition is a poor method of discovering the truthCommon sense may be a starting point for questions,How Do Social Psychologists Answer Their Own Questions?,Beginning the Research Process,Step#1:Start asking questions.Step#2:Search the literature.Step#3:Begin shaping the
10、 idea into a Hypothesis:a testable prediction tested in an experiment about the conditions under which an event will occur.,13,Basic and Applied Research,Basic research:Designed to test a specific hypothesis from a specific theory.Applied research:Designed to find solutions to practical problems.,14
11、,What Are the Basic Steps of the Scientific Method?,State the problemFormulate a testable hypothesisDesign the study and collect dataTest the hypothesis with the dataCommunicate the study results,Independent variable(IV)is the variable manipulated by the researcher that is assumed to lead to changes
12、 in the dependent variable.What variables cannot be manipulated by the experimenter?Dependent variable(DV)is the variable in a study that represents the results of the events and processes.Operational definition is observable operations,procedures,and measurements that are based on the independent/d
13、ependent variables.Confederate is a research assistant pretending to be a participant in a study.,Variables,Theories are constructs linked in some logical way,Scientific Theories,Figure 1.2 Representation of a theoretical model.,Figure 1.3 Theoretical stimulus,theoretical response,independent variab
14、le,and dependent variable for the study on crowding in line that was used to test frustration-aggression theory(Harris,1974).,Construct validity of the cause is the extent to which the independent variable is a valid representation of the theoretical stimulus.(Is crowding in front of someone in line
15、 a valid way to define“frustration”?)Construct validity of the effect is the extent to which the dependent variable is a valid representation of the theoretical response.(Is pushing someone a valid way to define“aggression”?),Construct Validity,For a theory to be scientific it must be testable,If th
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