联合利华的职业生涯管理英.ppt

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1、,Increase revenue growth to 5%per annumIncrease operating margin from 10%to 15%by 2004Deliver an incremental 2.7billion in operating profit by 2004,Path to Growth identifies what we will do to deliver on our promises to shareholders:,Provide Unilever with the platform to deliver sustainable growth,N

2、ote:Figures do not include Bestfoods,Unilever,Peer Group,Unilever Share Price Performance v Peer Group“Shadow”,(Based on Quarterly Average Share prices),Why do we need the Path to Growth?,The Market is concerned about our ability to execute our strategy,Peer Group:Beiersdorf,Avon,Cadbury,Clorox,Coca

3、 Cola,Colgate,Danone,Eridania,Gillette,Heinz,Kao,Lion,LOreal,Nestle,P&G,Philip Morris,Reckitt Benckiser,Sara Lee,Shiseido,Pepsico,Unilever Share Price Performance v Peer Group“Shadow”,Path to Growth-6 primary strategic thrusts,What is our strategy for the Path to Growth?,World Class Supply Chain,We

4、aim to:Close the gap to world class in supply chain within three yearsBy:Establishing a Global Buying programmeEstablishing a world class manufacturing programmeResulting in(approximately):100 fewer manufacturing sites1.6 billion buying savings by end 20020.5 billion manufacturing savings per annum,

5、“The only way to safeguard our position is to perform,to deliver,and to grow our business.”,Depth and breadth of the Supply Chain Professional SkillsAn excellent overall understanding of the business,its processes and their linkagesBusiness behavioursOutstanding performance,Supply Chain-What does it

6、 take to succeed?,The Supply Chain Process Model,Supply Chain-the Heart of Operations,Plan/SourcePlan/MakePlan/DeliverPlanning links the processes together,Driving Value Creation in the Supply Chain,Beating the Fade:continuous innovation and cost savingsGrowth through:making new products availableim

7、proved distributionbetter customer serviceIncreased margins through:cost savings along the supply chainoverhead cost reductionreducing complexityCapital efficiency improvements:minimising investment in plant&equipment and inventories,These elements together contribute more than 50%of Unilevers total

8、 Value Creation,Organisational Development,Business has moved,and continues to move,towards process managementEmergence of Supply Chain process rolesA career in the Supply Chain requires development of breadth and depth of skills,Leadership competencies,and experience,What do Supply Chain people in

9、Unilever do?,Roles in different parts of the organisationfactoriesregional supply chainsbusiness groupscorporate centreRoles:with strategic focusin a more operational environment,Roles in various parts of the supply chain:PlanSourceMakeDeliverRoles which focus onthe multi-local aspects of the busine

10、ss at a national or regional levelthe multinational aspectsRoles in related professions,e.g.R&D,Customer ManagementRoles in QA,SHE and Technical Management,Building Successful Careers Focuses On:,Processes and tools used in career developmentKey career building blocksCareer phasesThe need for breadt

11、h and depth of skills and experienceThe impact of each individuals potentialThe importance of tactical and strategic career planningThe need for a global perspectivePlanning life and career,Building Careers-Key Principles,Successful careers are based on outstanding performance founded on skills,comp

12、etencies and experience,Experience,ProfessionalSkills,LeadershipCompetencies,Performance,Building Careers-Key Principles,Successful careers are based on outstanding performance founded on skills,competencies and experience,Experience,ProfessionalSkills,LeadershipCompetencies,Performance,The Leadersh

13、ip Growth Competencies,Focus on Growth(in every sense),What is the Leadership Growth Profile?,It is:A leading edge competency model that focuses on driving growth throughout the businessA tool for development and assessment of performanceBy helping our leaders grow,we will grow our businessApplicabl

14、e to everyone at WL2 and above,Why we need to develop Competencies?,SUPERIOR JOB PERFORMANCE,Competencies,Knowledge&Skills,Personal characteristics(values,traits,motives)shaping HOW the job is undertakenMeasured by clearly observable behaviour,Transferable knowledge and abilities(professional and ge

15、neral)to do WHAT is required by the jobMeasured by demonstrated capability,What are Competencies?,“underlying characteristics that are directly related to superior performance in a given role”skills-what you know how to do e.g.make an effective presentationknowledge-what you know e.g.theories of eff

16、ective presentation self image-how you see yourself e.g.public speakervalues-what you think is important e.g.achieving excellence traits-relatively enduring characteristics e.g.self-control big picture thinking motives-the unconscious factors that drive behaviour;they are intrinsically satisfying an

17、d rewarding e.g.achievement,The Iceberg Model,Necessary butnot sufficient,Distinguish effective performance,Acquired capability,Deeper seated traits and motives,A competency:any characteristic of a person that differentiates outstanding from more typical performance in a given job,role,organization

18、or culture.,Competencies are:,observable and measurable behavioural characteristics that can be developed based on the business needs of today and tomorrow factors which drive superior performance in a given job,How was the LGP developed?,Step 1:Was developed by a rigorous research process:Assessmen

19、t of Unilevers business context,the challenges facing leaders and the capabilities needed to achieve growthIn-depth research of 39 Unilever growth leadersInterviews and feedback from colleaguesComparison of the Unilever growth leadership characteristics to a world-class benchmark sampleLarge interna

20、tional organisationsAchieved substantial growth in own sectorsResult:LGP was rolled out to WL6 and 5 in 2000,How was the LGP developed?,Step 2:Focus groups and interviews with WL2,3 and 4 in 14 countries around the worldTested relevance and made relevant adjustmentsResult:Now rolling out to all WL2+

21、managers across Unilever,How were the Criteria Established?,Original Research Compared and Contrasted Two Groups,Current SuperiorLeaders,Current OutstandingLeaders,“Baseline”CompetenciesBoth groups show,“Distinguishing”CompetenciesOnly outstanding show,How were the External Benchmarks used?,Compared

22、 both groups to competencies required to meet the future strategy and against the external benchmark population,Externalbenchmark of worldclassleaders,Current SuperiorLeaders,“Baseline”Competencies,“Distinguishing”Competencies,PotentialVulnerabilitiesEven the best needto show more,Current Outstandin

23、gLeaders,What makes a world-class leader of growth?,World-class leaders of growth:Driven by bigger ambition and drive for step change Generate and encourage big thinking Are highly street smart and savvyThink and act over a longer term perspectiveEnergise others for significant change Demonstrate a

24、greater focus on individuals-developing,empowering and holding them accountableUse highly effective influencing strategies to gain support:they know how to orchestrate the organisation-colleagues,bosses,their teamsHow does Unilever measure up?Although the best of the Unilever sample demonstrates the

25、se behaviours and creates growth orientated climates,we are often still more controllers than enablers in our leadership style.We are good,but we know we can be better,How is the LGP different?,Directly related to our current business agenda-GrowthExternally benchmarked against the bestOne set of co

26、mpetencies for all levelsCreates a focus on development of outstanding leaders at every levelIt is easily modified to support future new business goalsAs a result,LGP will replace the Effective Unilever Manager competencies,Achieves through integrity,teamwork and learning,Self Confident IntegrityTea

27、m CommitmentLearning from Experience,Possesses the intellectual power to determine direction,Ensures that direction is market driven,Delivers through people,Acts decisively to improve performance,Clarity of PurposePractical CreativityObjective Analytical Power,Market Orientation,Leading OthersDevelo

28、ping OthersInfluencing Others,Entrepreneurial Drive,Builds Commitment to Growth Strategic Influencing Team Commitment Team Leadership,Drives for Growth Seizing the Future Change Catalyst Developing Self&Others Holding People-Accountable Empowering Others,Creates a Growth Vision Passion for Growth Br

29、eakthrough Thinking Organisational Awareness,Supply Chain-What does it take to succeed?,Leadership Growth Competencies,LGP-The Levels,Four levels:Foundational DevelopingGrowthWorld ClassExample:Passion for Growth,Are highly motivated to achieve their personal targets in order to contribute to the su

30、stainable profitable growth of the business,Are ambitious for excellence and constantly search for opportunities to improve the business,Set challenging growth goals for themselves and others and put into place plans to achieve these,Take significant entrepreneurial action and ask“what is possible?”

31、to ensure growth opportunities are realised,Foundation Level,Developing Level,Growth Level,World Class Level,LGP-The Levels(continued),Behaviours needed to demonstrate World Class are very stretchingThis reflects our business targetsWe cant have significant growth without an incremental shift in beh

32、aviourBut.These behaviours are not beyond our capabilitiesWe need to make our people development a higher priorityTo help people assess their performance against the profile,target criteria have been established for each work level,Passion for GrowthDoes this person DEMONSTRATE DRIVE BEYOND EXPECTAT

33、ION TO DELIVER outstanding results?,Measure performance against internal and external benchmarks Make specific changes to improve performance(e.g.re-engineer processes to be faster,more efficient)Focus on raising quality and customer and consumer satisfaction Stimulate and encourage others to bring

34、about performance improvement for the business,Create stretching but achievable goals to align own activities with growth initiatives Aim to find and realise new growth opportunitiesAlign own activities and goals with growth initiativesAim for performance excellence through own effortsStimulate grow

35、th by bringing about step change improvements,Aim to make the impossible possibleEntrepreneurially commit significant investments to reap major rewardsDefy conventional wisdom and internal opposition to achieve major growthCreate new markets by exploiting growth opportunitiesObsess with growth and f

36、ocus on delivering new ways to gain competitive advantage,Ambitious to hit set targets and standardsDeliver on commitments made to othersPersist in overcoming obstacles to successTake full responsibility for delivering their contribution to the business,Are highly motivated to achieve their personal

37、 targets in order to contribute to the sustainable profitable growth of the business,Focus on business improvement and are ambitious for excellence,constantly search for opportunities to improve the business,Set challenging growth goals for themselves and others and put into place plans to achieve t

38、hese,Take significant entrepreneurial action,and ask“what is possible?”to ensure growth opportunities are realised,Foundation Level,Developing Level,Growth Level,World Class Level,Outstanding individuals radiate a Passion for Growth,the personal drive that enables individuals to go the extra mile in

39、 delivering excellent performance.They recognise that everyone has a contribution to make to ensure that Unilever achieves its growth objectives.Outstanding individuals constantly push the boundaries of excellent business,ask big questions about what is possible and then take significant entrepreneu

40、rial action over time to expand the horizons of the business.Success is the delivery of sustainable profitable growth.,Negative Indicators:Too busy dealing with immediate,urgent issues to look for new growth opportunitiesSettle for the status quo-take no action to improve mediocre performance,Easily

41、 side-tracked from important growth goalsUnconcerned about missing deadlines or failing to meet business objectivesDo not take responsibility for contributing to growth objectives,Links with:Organisational Awareness,LGP Guideline criteria for work levels,WL6,Meets WL4 target and has at least one Wor

42、ld Class competency in each cluster,WL5,Meets WL4 target and has one World Class competency in each of two clusters,WL4,WL3,WL2,Two in each cluster at Growth including one of Seizing the Future and Change Catalyst and one other from the same clusterNo negative indicators,Most competencies at Develop

43、ing level.At least one competency in each cluster at Growth level,More competencies at Developing level than at Foundation,Using the LGP and Competencies,Talent Management,Coaching&Mentoring,Reward forGrowth,Ranking,Listing,PDP/Development,LeadershipGrowthProfile,Where has LGP been used so far?,Alre

44、ady used for:Assessment of all WL5 and WL6Personal development planning for WL5/6Executive selectionOne element of WL4 assessment in Unilever/Bestfoods merger,Going Forward-Future Uses of LGP,The LGP will be used in:PDP-in all organisations for WL2 and above by 2002/2003 PDP cycleIndividual performa

45、nce and capability will be assessed against the LGP competencies based on previous 2-3 years dataSelf-assessment and personal development planningListingRanking for WL4(others may follow)Assessment,selection and recruitment of all posts at Graduate level and above,Next Steps for you,Access the How g

46、ood can I be?document on the HR website address to understand the model,the competencies within it and how to use the modelStudy the target criteria for your role and work level in the documentConsider your strengths and development needs against the modelWork with your manager and your employees(ei

47、ther in the PDP process or independently)to identify critical gaps to close-and build and implement an action plan,Building Careers-Key Principles,Successful careers are based on outstanding performance founded on skills,competencies and experience,Experience,ProfessionalSkills,LeadershipCompetencie

48、s,Performance,Supply Chain Professional Skills,Job Skills ProfileAbilities to do the job well now+future.,Person Skills ProfileMy current abilities.,Difference,PersonalDevelopmentPlan,GAP ANALYSIS,2.Integrated Supply Chain Modelling and Design,Integrated/CollaborativeSupply Chain PlanningOperational

49、 Planning&ForecastingMaterials Management,Supply Intelligence&StrategyDevelopmentContract Agreement/Arrangement&ManagementIntegrating Supplier Value into the Business,Driving ProductionPerformance ImprovementInfluencing&Implementing Product&Process InnovationMaintenance&Project Engineering,Customer

50、Service Development&ManagementWarehousing and Distribution ManagementChannel Logistics Development,The New Skills Framework for Supply Chain,Plan,Make,Deliver,Source,Key General,Business EconomicsNegotiation&InfluencingSupporting Sustainable DevelopmentUsing Information TechnologyPeople ManagementPr