上海车展执行手册0124.ppt
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1、2013 Auto Shanghai,Logistic service and host/hostess service,Logistic service and host/hostess serviceBeijingJanuary,2013,By ACROSS CHINA,活动介绍运营管理活动成功要素执行团队团队人员介绍运营参考流程表酒店沟通交通管理礼仪管理VIP接待摄影、摄像保洁服务保安管理餐饮管理物品管理鲜花、绿植证件门票管理其他设计制作物清单安全管理紧急时应对,目录,活动介绍,本届车展的主题定为“创新美好生活”,不仅将见证中国汽车工业的创新发展成果,领略国际汽车工业发展的最新水平,同时
2、也演绎了现代汽车注重科技与 环保而带给人类社会的美好生活方式。可以相信,创新引领产业发展,发展迎接美好生活的理念,将成为2013上海车展的主旋律,它不仅承载了全球车企共同追 逐的梦想,肩负着推动我国自主品牌健康发展的责任,更引领着汽车文化的前进步伐,体现着人们对汽车生活的美好憧憬。2013上海车展将继续展示最新的汽车与技术,持续关注世界汽车行业的新趋势、新焦点。此次车展预计使用上海新国际博览中心全部17个室内展馆(2011年为13个室内展馆)以及室外临时展馆,规模将超过28万平方米。,搭建日:2013年4月12日-19日媒体日:2013年4月20日观众日:2013年4月21日-29日,活动日期
3、,活动地点:上海新国际博览中心 浦东龙阳路2345号活动名称:2013(第十五届)上海国际汽车工业展览会,活动成功要素,详细周全的活动方案经验丰富充满激情的团队高效的沟通万无一失的危机预案供应商和合作伙伴的良好支持卓越的后勤保障,执行团队,人员结构图,项目统筹,BMW:Stella信诺:蔡明昊,车辆管理,信诺:郭西志,宝马展台运营总控,信诺::刘巍,MINI展台管理后勤总控,信诺:张轶,vip管理,信诺:于欢,场地沟通,信诺:蔡明昊,人员管理,信诺:张轶,物料管理,信诺:丁翔,于雷,酒店管理,信诺:周媛媛,大巴管理,信诺:郭西志,礼仪管理,信诺:刘巍,李佳霖,兼职管理,信诺:张轶,保安,信诺:
4、郭西志,展台保洁,信诺:于雷,鲜花绿植,信诺:何江海,李佳霖,丁翔,餐饮管理,信诺:于雷,安全管理紧急时应对,信诺:蔡明昊,9,ACC联系方式,蔡明昊 Jennifer CaiSenior Account Director,Background 7 years PR&Event management background.5 years experience in Motor Vehicle Industry 5 years experience in Fast Moving Consumer GoodsExperience in Motor Vehicle Industry TOYOTA N
5、ew Rav4 Launch in 2011BMW Shanghai International Motor Show in 20112010 BMW Joy Campus2010 BMW X-TourBMW 2010 Local Motor Show Volvo new C30 launch in 20102012 BMW Beijing Motor show2012 BMW 3er national®ional launch2012 Rolls-Royce Aviator Collection Launch,刘 晔 Naboo liuSenior Creative Director,
6、Background In-depth experience of understanding and knowledge of branding.14 years of experience in advertising&event industry about branding,event,print ads,television commercials,publications etc.ACC Group,Senior Creative DirectorDavid Ogilvy Beijing,Senior Art DirectorBAC Co.,Ltd,Creative Team Le
7、ader;Dentsu Group Dongpai Beijing,Senior Art Director;EducationSurrey Institute of Art&Design(UCCA),Farnham,UK Master Degree,Branding&Graphic CommunicationBeijing Institute of Clothing Technology,Beijing,China Graphic Design.,Background 2 years luxury PR working experiences in Hamburg Germany,3 year
8、s event&PR working experiences in auto industry.Good media relationship in auto industry,vast experience in event management and PR.Experience in Motor Vehicle Industry Berlinale VIP hospitality in Berlin 2009Shanghai Tang Fashion Show in HamburgVolvo new C30 launch in 2010,Volvo all series road sho
9、w in 8 cities,Volvo booth onsite management in Beijing International Motor Show in 2010BMW X-Tour final welcome dinner and galaInfiniti new QX&M launch in 2010Infiniti QX56 media test drive in Dalian in 2010Infiniti M media test drive in Chengdu in 2010Infiniti booth media coordination in Guangzhou
10、Motor Show in 2010BMW&MINI&RR booths onsite management in Shanghai International Motor Show in 2011TOYOTA New Rav4 Launch in 2011BMW M Series Annual Event,20122011 BMW all-new 1 Series National Launch 2011 BMW all-new 1 Series Regional Launch2012 BMW Beijing Motor show2012 BMW 3er national®ional
11、launch2012 Rolls-Royce Aviator Collection Launch,刘巍 Kitty LiuSenior Account Manager,张轶 Laura ZhangSenior Account Manager,Background More than 10 years professional event management5 years experience in IT Industry3years experience in Motor Vehicle Industry2 years event management in Olympic Hospital
12、ityExperience in Motor Vehicle Industry Mini Countryman Launch 2011BMW Shanghai International Motor Show in 2011TOYOTA New RAV4 Launch 2011BMW 1 Series Launch 2011(in 5 cities)BMW East Region Test Drive in 3 cities 20112010 BMW Joy Campus2010 BMW X-tour2012 BMW Beijing Motor show2012 BMW 3er nationa
13、l®ional launch2012 Rolls-Royce Aviator Collection Launch,graphic,苏楠 Camel SuSenior Art DirectorJoined ACROSSCHIINA in March 2012Background8 years of business,art background,worked for the Beijing Dentsu advertising company and SSMSSingShine Marketing Services etc.Experience in Motor Vehicle Indus
14、tryBMW 1Audi A7VW Lamborghini Audi R8,廉洁 Jie Lian Group Head Joined ACROSSCHIINA in May 2010Background graduated from Sichuan Academy of Fine Arts Music In 2004.Bachelor degree,major in Interior Design.Worked in CHINA BUIDING DESIGN&RESEARCH INSTITUTE and Hiteam Group.Experience in Motor Vehicle Ind
15、ustry MINI Countryman R60BMW auto showVOLVO S6OBMW_M SERIES BMW F18BMW 1,6,7 seriesMercedes-Benz C-Class Launch Event 2011,copywriter,王 哲 Zhe Wang 3D designJoined ACROSSCHIINA in Oct 2010Background graduated from Hebei Polytechnic University in 2008,bachelor degree,major in environmental art design
16、Worked for TS Architectural Design Co.Ltd,Love attitude media Company,HUAS RESTURANT Group Experience in Motor Vehicle IndustryBMW F18BMW X3BMW annual auto showBMW full series,王雅曦 Sahkoy WangCreative copywriter Joined ACROSSCHIINA in Jan 2010Backgroundgraduated from Art Institute of Jilin University
17、 in 2007,major in advertising。Worked for TOFUCAIFENG Graphic Design Co.,Ltd.GUANGDONG JIAYING PHARMACEUTICAL CO.TD.BEIJING RUIXING Century Advertising Co.,Ltd.,Experience in Motor Vehicle Industry:1.Volvo S60 2.MINI COUNTRYMAN 3.BMW F184.BMW 3 series 5.BMW X36.Mercedes-Benz C-Class Launch Event 2011
18、,account,周媛媛 Carol ZhouSenior Account ExecutiveJoined ACROSSCHIINA in 2011BackgroundMore than 4 years experience on marketingpromotion and event execution.Experience in Motor Vehicle industry BENZAudi2011 BMW all-new 1 Series National Launch 2011 BMW all-new 1 Series Regional Launch2011 BMW AC&LSACB
19、MW M Series Annual Event,2012BMW 3 Series Launch EventBeijing Moto Show2012 _BMW Premium Selection,于欢 Gise YuAccount ManagerJoined ACROSSCHIINA in 2011 Background4 years PR related working experience.Good ability of organization and execution.Experience in Motor Vehicle industry BMW MINI One BMW MIN
20、I Cooper BMW MINI One Cooper Launch Event BMW MINI Professional Media TestDriving,李佳霖 Jocelyn LiAccount ExecutiveJoined ACROSSCHIINA in 2012Background1 years experience of account communication/project executeprofessional in communication、creation&executionExperience in Motor Vehicle industry BMW M
21、Series Annual Event,2012BMW 3 Series Launch EventBeijing Moto Show2012_BMW MINI,account,丁翔 David DingSenior Account ExecutiveJoined ACROSSCHIINA in 2011Background10 years experience in event industry.Keep on:Decoration set up,vendor&venuemanagementExperience in Motor Vehicle industry BMW 1 Series Na
22、tional LaunchBMW 1 Series Regional LaunchBMW 2011 Shanghai Auto showToyota RAV4 Launch,于雷 Jason Yu Senior Account ExecutiveJoined ACROSSCHIINA in 2011Background5-year experiences of event planning,advertising media,events executionand team of management skills.Experience in Motor Vehicle Industry 20
23、11 BMW JOY HOME Kick-off 2011 BMW JOY Market2011/2010 ChangAn Ford Mazda 2010&2011 dealers conference2011 Peugeot(China)Road safety training camp2010 Zhengzhou Nissan NV200 Launch2010 ChangAn Ford Mazda 3 down product line of Nanjing Factory,张宇 Jerry Zhang Account ExecutiveJoined ACROSSCHIINA in 201
24、1Background Graduated from the Vladivostok State University of Economics and Service 3-year experiences of event planning,event execution.Experience in Motor Vehicle Industry BMW.Mercedes-Benz.Honda.Mazda Volvo,运营参考流程,运营参考流程表,注:以上流程及时间安排仅供参考,按活动时间调整,运营参考流程表,注:以上流程及时间安排仅供参考,按活动时间调整,注:以上流程及时间安排仅供参考,按活
25、动时间调整,运营参考流程表,酒店沟通,酒店集中管理,负责酒店预定和取消。客人分别为:BMW AG、宝马中国、华晨宝马及其他供应商等;酒店协调和沟通。和酒店第一时间沟通,明确客人的姓名,房间类型,入住和离店时间。保证客人入住房间的数量;沟通搭建物的进场时间;实时更新客人房间信息。避免更新不及时产生费用;Agency只负责为客人预定和取消酒店,关于酒店费用由客人自理。安排工作人员进行签到,并指引客户办理入理手续。,沟通内容,交通安排,宝马租用车辆安排展馆周边车辆停靠点BMW VIP接机、送机安排往返酒店及展馆车辆安排司机管理交通时间表,交通安排概括,交通安排,统计所需车型数量根据需求预订车辆确认车
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