电子商务英语第七单元.ppt

《电子商务英语第七单元.ppt》由会员分享，可在线阅读，更多相关《电子商务英语第七单元.ppt（24页珍藏版）》请在三一办公上搜索。

1、E-money:Statements and Payments电子货币：结算清单与支付,什么是EBPP？,EBPP(Electronic Bill Presentment And Payment,电子账单处理及支付系统)是目前在海外电子商务市场中所流行的一种社会应用，即通过电子方式实现各种账单的整合、处理、传送与支付。这套系统可以包括各种电子处理方式，比如互联网、电话、传真、专有网络等，但目前以互联网方式最为普遍。,EBPP的模式,电子账单呈现与支付方案主要有三种模式：直接模式、整合模式和推引技术。直接模式是指各账单出具机构建立自己的网站或系统平台直接为消费者提供账单递付服务。例如水电煤气公司

2、可以建立自己的账单网络或系统平台，消费者登陆出帐机构的账单网络或系统平台进行查询，并通过各种可用的支付方式，如网银、第三方支付、预付款帐户或拉卡啦刷卡支付方式进行支付。,EBPP带来了什么？,一、EBPP变革了传统的账单递送与支付方式，能够给账单出具者和消费者节约巨大的成本，减少现金积压和坏账损失。二、EBPP能帮助账单出具机构更好地实现客户关系管理。因为实现了EBPP，掌握了大量消费者的信息，对于移动通信等激烈竞争的行业，可以加强对现有客户资源的管理，避免客户流失 三、对消费者来说，一站式的账单支付将会减少大量的时间与精力的浪费。而对于商业银行来说，EBPP则能带来许多银行卡的用户，并通过增

3、加银行卡的功能来增加使用次数，同样优势明显。四、账单处理的无纸化还能大量减少纸张的使用，有利于对生态环境的保护。,Para 1,Q:What are the advantages of billing customers electronically for a company?,句子：No matter what size your business is,emerging alternatives will save you from having to print statements,pay for postage,and dedicate large numbers of peopl

4、e to processing payments.单词：alternatives：n.可供选择的事物 save sb from sth 使某人免受 翻译：不论你业务的规模大小，全新的电子化结算与支付方式将使你无须再打印结算清单和支付邮资，也无须再投入大量的人力处理支付过程。,重点单词：dedicate oneself/sth to sth 1.奉献(自己，时间，精力)She dedicated her life to helping the poor.她毕生致力於帮助穷人.2.（为自己所著之书）献词She dedicated her first book to her husband.她把自己

5、的第一本书献给了丈夫.bill v.送交（某人）帐单,Para 2,Q:What is the current trend that many companies are betting on as the future of e-money?,句子：EBPP takes your site miles beyond the mere ability to accept secure credit card transactions,letting you present bills and collect payments over the Internet.单词：beyond 越出（某事物

6、）范围;超越 mere adj.仅仅的;只不过翻译：EBPP所能做的远不止安全地完成信用卡交易，它更能通过因特网实现账单付兑和支付。,句子：They can even contact customer service reps electronically,substantially cutting down on the number of calls going through the call center-and reducing the cost of your companys customer support.单词：reps：representatives n.代表 substa

7、ntially 大量地cut down on sth:削减，减少翻译：客户甚至可以在线访问客户服务代表，从而大大减少进入呼叫中心的电话数量，进而降低公司用于客户支持的费用。,Para 5,Q1:What is the value of EBPP according to the Internet Research Groups 1999 Bill Payment and Presentment Report?,句子：The report doesnt dismiss EBPP,though,stating that the value comes from business improveme

8、nt rather than cost savings.单词：dismiss:v.1 解雇，开除 2 摒弃，不理会 rather than:而不是翻译：不过该报告并没有把EBPP贬得一无是处，认为使用EBPP的价值在于“业务的改进而非成本的节约”。,重点单词：notify v.通知building block：原指儿童积木，这里指“成分，组成部分”foster v.1 培养,促进:foster better communication促进沟通2 领养;收养：foster a child,句子：Traditional billing methods present lucrative oppor

9、tunities to stuff statements with ads.单词：present 呈现 lucrative 可获利的，赚钱的 stuffwith 填满，塞满 翻译：传统的账单付兑方式的获利商机就是在结算单里填塞广告。,句子：EBPP,through its improved data collection,facilitates marketing that is tailored to a customers individual spending habits.单词：facilitate 使容易，使便利 tailor v.裁剪；使适应(特定需要)翻译：而通过改进数据收集方式

10、，EBPP能使市场营销更便利，更适合客户个人消费习惯。重点单词：tailor Policies should be tailored to meet the interests of the people.各种政策应满足人民的利益。,句子：“there is a strategic value of being able to very precisely cross-sell your customers with very specific content that you weave into the bills and statements based on a customers a

11、ctual usage patterns and spending habits.”单词：cross-sell 交叉销售 weave A into B 把A织进B里面 把A织成B翻译：”若能够做到非常精确地将具体的货源交叉销售给客户，并将这一货源添加到以客户的实际使用模式和消费习惯为基础的结算单上，将具有战略性的价值。“,句子：Powerful solutions,such as edocs and TriSense Softwares PaySense,are ideal for companies that want in-house programs that integrate tig

12、htly with their customer care systems.单词：ideal 理想的，完美的 in-house 机构内部的 integrate with 与结合翻译：对于那些打算将内部流程与客户关怀系统紧密结合的公司来说，edocs和TriSense Softwares PaySense的解决方案是有效和理想的。,Para 8,Q1:What are the benefits of EBPP to customers?,句子：Recognizing the larger scope of these technologies,edocs eschews the term EBP

13、P in favor of Internet billing and customer mangement.单词：recognize 意识 eschew 避开，回避 avoid in favor of 支持、赞成翻译：edocs意识到此类技术具有更大的使用范围，因而避免使用EBPP这一术语而青睐于称其为因特网结算与客户管理。,句子：edocs and PaySense both support multiple distribution models,including direct billing posting data on the companys own Web site and i

14、ndirect billing distributing bill content to portals.单词：distribution 分发，分销 post sth on 在张贴某物 portal 建筑物的正门 互联网的门户网站翻译：edoc和PaySense解决方案均支持多种数据分发模式，包括直接结算的数据分发和间接结算的数据分发，前者是通过公司自己的网站将有关数据发送给客户，后者是将账单内容发送到门户网站。,句子：CheckFree recently acquired BlueGill Technologies,now called CheckFree i-Solutions,which

15、 is positioned to compete with edocs in-house solution.单词:recently 最近 acquire 收购 acquisition position 给定位 compete with 与竞争翻译：不久前CheckFree公司还收购了BlueGill技术公司，重新命名为CheckFree i-Solutions，其定位就是与edocs的机构内部解决方案竞争。,句子：Fortunately,like merchants,customers reap the cost savings and convenience of not having t

16、o send checks through the mail.单词:fortunately 幸运地 luckily merchant 商人 reap 获得（好处）benefit from convenience 便利翻译：幸运的是，像商家一样，客户也能享受到节约开支和免于邮寄支票的便利。,句子：One of the big questions,though,is whether consumers will prefer to deal directly with each vendor or with a centralized system.单词:whether A or B A还是B p

17、refer to do sth 愿意、喜欢做某事 deal with 处理，与打交道 vendor 卖主，小贩 centralized 集中的，中央的翻译：然而，有一个大问题是：消费者到底是喜欢直接与商家打交道，还是喜欢与一个中央系统打交道？,句子：To the marketing and sales departments,it means better data collection and data mining,as well as better cross-and up-selling opportunities.单词:mine v.开采 n.矿 coal-mine 煤矿翻译：对市场营销部和销售部而言，EBPP意味着更有效地发掘和收集数据，利于扩大交叉销售和上行销售。,