电子商务英语.ppt

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1、 Warm-up Background Information Word Study&Text Analysis Exercises,Warm-up Read the categories of ebay in the book,pare them with the categories in the Warm-up parts of Unit 3 and Unit 4,and try to find out the differences.,Background Information 中国网络基础设施的不断改善和Internet应用的日益普及，为C2C电子商务的发展提供了巨大的潜在市场。C

2、2C电子商务实际上已经成为网络产业的一个重要组成部分，未来的发展将从实物交易转向文化、生活、娱乐和各种咨询服务上来，为网络产业的发展不断增添新的活力。,著名的C2C网站有：(1)eBay(ebay)全球最著名的C2C网站，1995年创立于美国。,Background Information,(2)淘宝(taobao)我国著名的C2C网站，2003年由阿里巴巴公司投资创立。,Background Information,(3)易趣：我国著名的C2C网站，创立于1999年，2003年被美国的eBay收购后更名为eBay易趣，2006年eBay与TOM在线成立新易趣。,Background Info

3、rmation,(4)拍拍网(paipai)2005年由腾讯公司投资创立，最大的优势是依托于腾讯QQ的庞大用户群。,Background Information,Text AnalysisCategories of C2C Electronic Commerce Consumer-to-consumer electronic merce(C2C EC)1 refers to a kind of electronic merce in which both the buyers and the sellers are individuals,not businesses.C2C is condu

4、cted by several different ways over the Internet;the typical and well-known C2C activities are auctions.(译文)Millions of individuals are buying and selling on eBay and hundreds of other auction sites worldwide nowadays.In addition to auctions,other C2C activities include classified ads,personal servi

5、ces and support services,etc.(译文),Text AnalysisC2C Auctions In many countries,selling and buying on auction sites is exploding.(译文)One of the major determinants of auction site success is attracting enough buyers and sellers,therefore some Web sites that already have a large number of visitors have

6、e into this business.2.,Text Analysis How do auction sites work?In general,to participate,both sellers and buyers need to register with the site.Sellers need to pay a flat fee or a certain percentage of the final sales price to list their merchandise.Buyers pay the sellers directly the products valu

7、e and the shipping costs as well.(译文)Auctions are usually time-based,meaning that the highest qualified bid wins the item at the end of the predetermined period 3.(译文),Text AnalysisClassified Ads People sell to other people every day through classified ads.Internet-based classified ads have several

8、advantages over newspaper classified ads.They offer an international,rather than a local,audience.This greatly increases the supply of goods and services available and the number of potential buyers.(译文)To help visitors narrow the search for a particular item,on some sites search engines can be used

9、.In addition,Internet-based classified ads often can be placed for free by private parties,can be edited or modified easily,and in many cases can display photos of the products offered for sale.,Text AnalysisPersonal Services Numerous personal services are available on the Internet.Some are in the c

10、lassified ads,and others are listed on specialized Web sites.Some are free,and some are not.Be very careful before purchasing any personal services online.Fraud or crime could be involved,e.g.,a lawyer online may not be an expert in the area professed or may not offer the service at all.,Text Analys

11、isSupport Services for C2C When individuals buy products or services from other individuals online,most of the time the buyer and seller are strangers.How to assure quality,fulfill payments and prevent fraud are critical to the success of C2C.(译文)One service that helps C2C business is payment by int

12、ermediary panies such as PayPal 4.,The Key to Exercises:Reading prehension 1(1)F(2)F(3)T(4)F(5)F,The Key to Exercises:Reading prehension 2,(1)Consumer-to-consumer electronic merce(C2C EC)refers to a kind of electronic merce in which both the buyer and the seller are individuals,not businesses.(2)It

13、means the highest qualified bid wins the item at the end of the predetermined period.,The Key to Exercises:Reading prehension 2,(3)Internet-based classified ads have several advantages over newspaper classified ads.They offer an international,rather than a local,audience.This greatly increases the s

14、upply of goods and services available and the number of potential buyers.To help visitors narrow the search for a particular item,on some sites search engines can be used.In addition,Internet-based classified ads often can be placed for free by private parties,can be edited or modified easily,and in

15、 many cases can display photos of the products offered for sale.,The Key to Exercises:VocabularyA3 B6 C1 D5 E7 F4 G2,The Key to Exercises:Translation 1,(1)C2C电子商务在互联网上有多种形式，最典型和知名的C2C电子商务形式是拍卖。(2)除了拍卖之外，其它C2C电子商务形式包括分类广告、个人服务、支持服务。(3)卖方发布商品时要支付固定数额或最终销售额一定百分比的费用。(4)买方直接向卖方支付货款和运费。(5)这就使广告中提供的商品和服务以及

16、潜在买家的数量大大增加。,The Key to Exercises:Translation 2(1)register with the site(2)pay a certain percentage of the final sales price(3)list their merchandise(4)at the end of the predetermined period(5)Internet-based classified ads(6)assure quality,fulfill payments and prevent fraud,The Key to Exercises:Read

17、ing Material,1.C 2.D 3.A 4.D 5.C,Word Studyflatadj.固定的，无变化的a flat rate 固定利率,Word Studyfraud n.欺骗 get money by fraud 诈取钱财 mit a fraud 诈欺;舞弊,Word Studyprofessedadj.声称的a professed opponent of free trade公开声称反对自由贸易的人,Word Studyintermediary adj.中介的，媒介的 an intermediary stage 中间阶段 an intermediary agent 介绍人,

18、C2C is conducted by several different ways over the Internet;the typical and well-known C2C activities are auctions.C2C电子商务在互联网上有多种形式，最典型和知名的C2C电子商务形式是拍卖。,In addition to auctions,other C2C activities include classified ads,personal services and support services,etc.除了拍卖之外，其它C2C电子商务形式包括分类广告、个人服务、支持服务

19、。,In many countries,selling and buying on auction sites is exploding.在许多国家，在拍卖网站上买卖商品飞速发展。,Buyers pay the sellers directly the products value and the shipping costs as well.买方直接向卖方支付货款和运费。,Auctions are usually time-based,meaning that the highest qualified bid wins the item at the end of the predeter

20、mined period.拍卖通常是有时间限制的，到拍卖期限时，出价最高者赢得拍卖品。,This greatly increases the supply of goods and services available and the number of potential buyers.这就使广告中提供的商品和服务以及潜在买家的数量大大增加。,How to assure quality,fulfill payments and prevent fraud are critical to the success of C2C.如何保证质量、完成支付、防止欺骗对于C2C电子商务的成功是非常关键的。,