消毒银行-海马汽车消毒解决方案.ppt

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1、消毒银行海马汽车合作提案,元康汽车消毒解决之道,市场分析Market Analysis,中国汽车工业协会的统计显示Statistics of China Association of Automobile Manufacturer,消费观念转变加快，汽车成为家用消费品With the rapid change of consumption concept,cars have become the household consumer goods.,前所未有的大市场Unprecedented Market 中国汽车消毒标准随着社会进步，消毒标准会越来越细化到各个行业。目前国内尚无一个针对汽车出厂

2、/使用中的消毒标准以及祛味标准，各家4S店也尚无针对汽车各部位消毒保养的标准化服务 Auto Disinfection Standards of China The disinfection standards will be subdivided to each industry with the social development.Till now there is no standard targeting at car disinfection both ex-factory and in the process of using.And all those 4S shops do

3、not have standardized services specially for disinfection and maintenance of auto parts.中国汽车保有量据官方发布的数据，至2007年9月，我国私人机动车保有量1.2亿辆。Retain number of cars in ChinaAccording to the official statistics,the retain number of private cars is 120 million till September,2007.中国人的消毒习惯只要有好的产品和推广方式，就会逐渐形成习惯，如同定期洗

4、车、保养一样。Disinfection habit of Chinese peoplejust like regular vehicle cleaning and maintenance,they will gradually form the habit of disinfection if there are good products and promotion modes.结论：汽车消毒液市场的空白，为汽车厂商和元康快速进入并占领这一领域提供了良好的契机其广阔的市场需求前景可迅速转化为利润增长点。Conclusion:the blank market of auto disinfect

5、ion has provided car manufacturers and GH with great opportunity to conquer this field.The broad market demand will quickly be transferred to profit margin.,30%,70%,影响车内空气质量的因素Factors Affecting In-car Air Quality,目前世界卫生组织已明确将车内空气污染与高血压、艾滋病等共同列为人类健康的10大威胁。全球20多项研究表明，车内空气污染程度比城市环境空气污染水平高出10倍。At presen

6、t,the world health organization have regarded in-car air pollution as one of ten most health hazards in the world.Its harmful effect is the same as hypertension and HIV.According to over 20 researches cross the world,air pollution in the car is 10 times than that of city environment.,车内空气污染主要来源于：In-

7、car air pollution mainly caused by:病毒、病菌以及由此引发的难闻气味Bacteria,viruses and smelly odors caused by them烟酒及食品挥发味Smoking and various food smells潮湿环境下的霉味Mildew in the moist environment人体的体味（呼吸交叉、汗味、口臭味、油脂 分泌、鞋味等）Smells from human body(breath cross,sweat,halitosis,shoe smell,etc.),汽车里的细菌 车主或者乘客在车内留下大量的残渣、汗渍

8、，灰尘与油污等等，为各种有害病菌，病毒准备了大量“粮食”，使爱车变成了一个病菌滋生的完美温床。此外，车内的烟气、人体汗气和灰尘等有害物质也很容易积聚在潮湿的空调蒸发器和送风系统内壁表面，滋生诸如葡萄球菌、军团杆菌、感冒病毒、乙肝病毒等致病微生物。可导致车内人员头晕、恶心、呕吐、胸闷、呼吸系统感染，严重的还会引发扁桃体炎、气管炎、肺炎等，严重损害司机和乘客的身体健康。In-car Bacteria The car owner or passenger leaves lots of residue,sweat,dust and oil in the car,providing food for v

9、arious harmful bacteria and making the car the perfect hotbed for them to grow.Besides,harmful matters such as smoke,sweat and dust can also accumulate on the surface of moist air conditioner evaporator and vent system.Pathogenic microorganisms such as staphylococcus,legionella,flu virus and HVB wil

10、l grow there,making people feel dizziness,nausea,vomiting and thoracic stuffiness,and even causing infection of respiratory system,tonsilllitis,tracgitis and pneumonia,all of which will do great harm to health of drivers and passengers.,车内空气净化市场现状Current Market Situation of In-car Air Purification据中

11、国室内环境监测中心调查，抽检100辆轿车，有90存在车内空气污染，而这些空气污染绝大部分正是来自于细菌。According to the data survey by China Indoor Environment Inspection Center,air in nearly 90 percent car was polluted in 100 sample cars selected by random.And most air pollution is caused by bacteria.概念混淆-目前市场上人们误以祛味功效来代替消毒杀菌分解病毒作用，而这些祛味剂大多使用强烈的芳香物

12、质隐蔽臭气，这并不能清除空气中的有害病菌和气味，只是靠混淆人的嗅觉来“淡化”异味。这更加剧了车内空气的污染程度，长期使用对人体呼吸道黏膜会产生不良刺激。Confusion of concept-Currently,people mistake the effect of odor-removal as that of disinfection and sterilization.Most odor-removers use strong fragrant materials to cover smelly odor.In fact they can not kill harmful bacte

13、ria in the air,but depend on misleading peoples olfaction to“reduce”smelly odor,which increases the in-car pollution degree.Long time use of them will cause bad irritation to peoples respiratory mucosa.缺乏专业性-汽车空气净化产业目前处在发展初期阶段，市场不规范，产品鱼龙混杂，多数产品偷换空气净化消毒概念，以清洁来代替消毒杀菌作用，并非专业消毒产品。Lack of professional-Th

14、e industry of in-car air purification is at the primary stage and the market is not standardized.Many products are useless and confuse the concept of air purification,taking cleanness as disinfection and sterilization,so they are not professional disinfection products.,它们，就在您的身边They are around you!,

15、常见细菌图片 Common bacteria,念珠菌monilia,霉菌mould,大肠杆菌：肠道致病菌，肠道疾病Escherichia coli:enteric pathogenic bacteria,intestinal diseases葡萄球菌：肺炎，化脓感染Staphylococcus:pneumonia,pyogenic infection念珠菌：皮肤真菌，皮肤病Monilia:dermatophyte,skin disease曲霉菌:霉菌、发霉Aspergillus:mould,桌面上的细菌bacteria on the table top,元康车内空气净化解决之道Global H

16、ealthClean Safe Car Solution,消毒&预防Disinfection&Prevention,消毒银行-元康车内空气净化解决之道Global HealthClean Safe Car Solution,CSC空气消毒净化体系Clean Safe Car Solution,元康汽车消毒液 Global Health Disinfectant for car 大众健康之本 Source of Health,国内第一个专为汽车量身定做的消毒液 The first disinfectant used for car in china.国内第一款无色、无味、无毒、无刺激、长效、环保

17、的消毒液 The first disinfectant which is colorless,odorless,non-toxic,non-irritating,long efficient and environment friendly国内第一家通过欧盟权威检测验证的汽车消毒液 The first car disinfectant that has passed the authentication of European Authority 国内一汽大众唯一指定的汽车专用消毒液The only appointed disinfectant by FAW-VW in china,元康汽车消

18、毒液八大优势Eight Advantages of Global Health Disinfectant for car,领先技术：源于欧洲专利技术，领先消毒配方广谱杀菌：99.999高效杀灭细菌、病毒、真菌等有害微生物长效抗菌：长效抑菌、不引起抗药性安全消毒：对人、动植物无刺激、无副作用；对车用材质无腐蚀,无漂白至清至纯：无毒无味，不添加香精、香料、醇、醛等有害成分性质稳定：保质期长，不燃不爆，不易因光、热等原因失效绿色环保：自然降解使用方便：配套机器，方便操作Top Technique:From European patent technique,leading disinfection

19、formulaBroad-spectrum Sterilization:Kill 99.999%harmful microorganisms such as bacteria,fungi and virusesLong Efficacy:long prevention of bacteria,causing no drug resistanceSafe Disinfection:no irritation and side-effect to human beings,animals and plants;no corrosion or bleach against car materials

20、Clear and Pure:non-toxic;odorless;no essence,flavor,aldehyde or other harmful ingredientsSteady Feature:long shelf life;not flammable or explosive;not easy to be ineffective due to light and heatGreen and Environment-friendly:natural degradation Simple Operation:with accessory,严格的汽车生产商测试验证Strict Tes

21、t and Authentification by Car Manufacturer,经过严格测试证明，元康汽车用消毒液具有良好的材料耐受性，对汽车各部件包括不锈钢、铝、塑料、玻璃、皮革、橡胶、纤维织物等均无腐蚀作用，无漂白作用，故使用中不会对汽车内部空间材料、空调系统材料等造成腐蚀或老化。元康消毒液有效成分Akacid用于汽车消毒的实际效果、材料耐受性、人体耐受性等已通过德国大众以及一汽大众的检测。After strict test,it is proved that Global Health Disinfectant for car has good material tolerance

22、,non-corrosive against all parts of car,including stainless steel,aluminum,plastic,glass,leather,rubber and fiber.No bleach.So the product will not cause corrosion and aging to in-car materials and air conditioner.The effective component of Global Health Disinfectant Akacid has passed tests of Germa

23、n VW and FAW-VW in the aspects such as actual effect of car disinfection,material tolerance,body tolerance.元康消毒液是目前唯一一款经过多方验证的汽车消毒液Global Health Disinfectant is the only car disinfectant that has passed many tests.,德国大众试验鉴定书Test Certificate of German VW,类 似 产 品 对 比Comparison with Similar Products,光触

24、媒-有偿消毒Photocatalyst-Paid Disinfection,需要紫外线的激发 Must be motivated by ultraviolet 汽车的隔热膜会挡掉大部分紫外线 The solar control film might resist most ultraviolet潮湿阴雨、光照不好，影响性能 The performance will be affected if it is rainy or cloudy对空气中的有机物、微生物效果慢、差 Slow and poor reaction to organisms and microorganisms in the

25、air对人体、汽车有损耗 Harm to both human beings and cars,3C生化膜3C Bio-Coating,一层油脂，贵！Expensive.空调系统不洁净，脱落快 Easy to fall off if the air-conditioning is not clean.只是抑菌，不杀菌 Only prevent rather than kill bacteria 没有获得批准，不是消毒剂 It cannot be classified as disinfectant because it has no approval documents.,臭 氧Ozone,一

26、次性，即时消毒 Instant disinfection无抑菌作用 No bacteriastasis 老化皮革，仪表盘 Accelerate the aging of leather and meter panel,整合优势Integration Advantage,元康消毒液（汽车专用）整合以往消毒产品的优势，同时弥补了传统消毒方式的不足。具有无毒无味、杀菌迅速、抑菌持久、无腐蚀、操作简便等特点，可适用于整车消毒，不受光、热条件影响。GH Disinfectant for Car has integrated all the advantages of other disinfection

27、 products and covered their disadvantages.Colorless,non-toxic,non-corrosive,quick sterilization,long-lasting,and simple to operate,GH disinfectant is suitable for disinfection of the whole car and its effect will not be reduced by light or heat.,结论：元康消毒液彻底打消了消费者对消毒液不安全，不环保的担忧，其先进的消毒理念和卓越的杀菌效果，让消费者可以

28、放心的、多用途的长期使用，这是元康最大的亮点。Conclusion:GH Disinfectant releases consumers from the following worries:unsafe,not environment-friendly.With advanced disinfection concept and excellent sterilizing effect,GH disinfectant can be used for multipurpose for a long time.Thats the strongest point of Global Health.

29、,全球最受欢迎的汽车消毒液Most Popular Car Disinfectant in the World,元康汽车消毒液集多种功能一体，可对车内空气和内外设备进行全方位的杀菌消毒，抑菌祛味，它采用了国际最新的消毒料Akacid，性质温和，作用时间长，灭菌效果强，杀灭率99.999，无色，无毒，无刺激，对汽车无腐蚀，对环境无污染，是首家获得欧盟标准认证的汽车专用消毒液，适合于各种温度和湿度环境下的汽车消毒本品请配合专用的元康气溶胶喷雾器或元康高压喷枪一起使用，由专业的汽车保养人员进行消毒操作.Global Health Disinfectant for car is multifuncti

30、onal.It can be used for all-around disinfection,sterilization and odor-removal of all equipment and air inside the car.The latest disinfection material Akacid has soft character,long-acting and strong disinfection effect,with killing rate of 99.999%.It is colorless,nontoxic,non-irritating,non-corros

31、ive against car and environment friendly.It is the first professional car disinfectant obtaining EU Standard Authentification,and suitable for disinfection under different temperature and humidity.Use the product with Fogging Machine or High Pressure Spray Gun by professional auto maintenance person

32、nel.,产品名称：元康消毒液（汽车专用）产品类型：汽车用消毒液产品规格：150ml，无色液体（单车使用包装）适用车型：各类车型功能简介：可对车内空调管路、车箱内环境（空气和物表）以及后备箱等处整车进行杀菌祛味、抑菌防霉处理，抵御流感，EV71等病毒的袭击，消除健康隐患，营造安全、健康，舒适的驾车环境，全方位呵护您的健康。产品卖点：含有高效杀菌成分AKACID，无色、无毒、无刺激、无渍 迹残，对人体安全，对车内设施无腐蚀，对环境无危害。,Name of Product:Global Health Disinfectant(for car)Type of Product:Disinfectant

33、 for CarSpecification:150ml,colorless liquid（package for single car）Applied Car:AllFunction:Used for sterilization,odor-removal and anti-mildew in pipelines of air conditioner,passenger space(air and surface)and trunk.Against attacks of flu and EV71,get rid of health threat,proving a safe,healthy an

34、d cozy driving environment.Selling Point:The sterilizing factor-AKACID is highly efficient.The product is colorless,nontoxic,non-irritating and no residue,causing no harm to human beings and the environment.And it is non-corrosive against facilities inside the car.,配套设备Matching Equipment,元康高压喷枪GH Hi

35、gh Pressure Spray Gun,整车空气净化消毒三部曲Three Steps for Air Purification&Disinfection of the Whole Car,第一步：用于空调系统杀菌消毒：1.将本品倒入气溶胶喷雾器或高压喷枪药液罐中；2.打开汽车前盖及空调外盖；3.打开汽车空调系统，调整到外环状态；4.将喷头对准车前盖下的空调进风口，向内喷雾，待车箱内出风口出现雾状气体，即可关闭空调系统，合上车前盖。First Step:Air Conditioner System:1.Pour the product into the solution container

36、of fogging machine or high pressure spray gun;2.Open the front car cover and air conditioner cover;3.Turn on the air conditioner,setting to outer circulation status4.Aiming at the air conditioner vent under the front cover,spray until fog appears in the vent.Turn off air conditioner system.Shut up t

37、he front cover.,第二步：车厢内空气净化消毒：关闭车门，摇下车窗约10cm，用喷头向车箱内各个方向喷雾消毒，消毒完毕后封闭汽车门窗2030分钟以上。Second Step:Inside Car Close all doors,open one car window about 10cm.Spray into the car to all directions.Close all doors and windows for over 20-30min after disinfection.,第三步：后备箱消毒：打开汽车后备箱盖，用喷头对准后备箱内各个角落喷雾消毒，关闭后备箱盖。Th

38、ird Step:TrunkOpen the trunk cover.Spray to all angles and then shut the truck cover.,普通轿车进行一次整车消毒操作过程约2-3分钟，产品用量约为120-150ml,即一桶5升包装能用30-40辆次车左右A complete disinfection for an ordinary car needs 2-3min with 120-150ml amount of product,that is to say,5L/can can be used for about 30-40 cars.,利润分析 Profi

39、t Analysis,1.建议市场收费：不低于250元/辆次1.Suggested Market Price:no less than 100 Yuan per car 2.假设每月消毒目标为300辆次(300袋150ml元康汽车消毒液),即每日10辆次那么：2.Provided the monthly disinfection object is 300 cars(10 cans of Global Health Disinfectant for car),that is 10 cars for each day,so:收 益：300辆次250元/辆次=75000RMB产品成本：300袋11

40、3元/袋=33900RMB设备成本：2支920元/支=1840RMB员工成本：250(元/辆次)10%(提成)300(辆次/月)=7500RMB纯利润/月：75000-33900-1840-7500=31760RMB,产品名称：元康车内空气抗菌清新剂产品类型：汽车用喷雾剂产品规格：250ml，无色液体 适用车型：各类车型功能简介：可对空气和环境进行净化杀菌，消除异味，且有持久抑菌作用，有效杀灭车内空气中的有害细菌、病毒和真菌，有效祛除车内异味，给您一个安全、健康、舒适的驾车环境，全防伪呵护您的健康。此外，元康空气抗菌清新剂有很好的防霉效果，特别适合对高温高湿环境中汽车的防护。产品卖点：含有消毒

41、抑菌成分AKACID，无色、无毒、无刺激、对汽车无腐蚀，对人、动物和植物均无毒副作用，安全环保，是理想的新一代杀菌祛味型空气清新剂。代理价：26.60元；零售价：37.90元,Name of Product:Global Health Air Purifying&Sterilization(for car)Type of Product:Sprayer for CarSpecification:250ml,colorless liquidApplied Car:AllFunction:Used for air and environment purifying and sterilizatio

42、n,smell removal and long-term prevention of bacteria,and able to kill harmful bacteria,viruses and germs in the car,providing you a safe,healthy and cozy driving environment and guaranteeing all-round care to your health.Besides,the product does well in prevention of mildew,especially suitable for p

43、rotecting car in the environment with high temperature and moisture.Selling Point:The sterilizing component AKACID is highly efficient.The product is colorless,nontoxic,non-irritating,non-corrosive against car and no side effect on humans,animals and plants.Safe and environmentally friendly,it is a

44、new generation of ideal air purifying&sterilization.,Name of Product:GH First AidType of Product:Personal HealthcareSpecification:50ml,colorless and odorless liquid,24 bottles/boxApplied people:All groupsFunction:Used for immediate hand cleanness and sterilization,treatment of small wounds.An ideal

45、and loyal product for health care.Selling Point:Soft and non-irritating formula.The product is colorless,nontoxic,free of wash,non-corrosive,green and environment-friendly.Strong sterilization and long-term prevention of bacteria makes it a necessity for first aid.,产品名称：元康健康卫士产品类型：个人护理用品产品规格：50ml，无色

46、无味液体 24瓶/盒 适用车型：适合各类人群使用功能简介：可用于即时手部清洁消毒、微小伤口处理，是时刻陪伴您左右的理想、忠实的健康小卫士。产品卖点：使用水性配方，温和无刺激、不粘腻，具有无色、无毒、无腐蚀、免洗、绿色环保的优点，强力杀菌，长效抗菌，是应急小药箱的必备品。代理价：15.90元 零售价：23.90元,产品名称：元康口气清新剂产品类型：个人口腔卫生用品产品规格：25ml，无色无味液体 24瓶/盒适用车型：适合各类人群使用功能简介：祛除口腔异味,尤其对酒味、烟，蒜味和口臭等，立即提神醒脑，安全高效，不会对人体产生任何毒副作用。产品卖点：一次性将本品倒入口中含漱10 15秒后吐出，无需再

47、次用清水漱洗，立即祛除口内的酒精气味，烟味，以及其他的各种浓重气味。代理价：14.60元 零售价：20.90元,Name of Product:GH Mouth WashType of Product:Personal Oral Healthcare Specification:25ml,colorless and odorless liquid,24 bottles/box Applied People:all groupsFunction:Remove oral odor,especially for wine smell,smoke,garlic smell and halitosis.

48、Refresh mind immediately;safe and efficient,no side effect to human body.Selling Point:Pour all the product into mouth and gargle 10-15s,then spit out.No need to gargle by clean water.It can remove alcohol smell,smoke and other strong smells immediately.,产品名称：元康爽口喷剂产品类型：个人口腔卫生用品 产品规格：25ml，无色无味液体 24瓶

49、/盒适用车型：适合各类人群使用功能简介：经常使用能有效清除口腔异味，预防口腔疾病，保护口腔粘膜。作用持久，安全高效，不会对人体产生任何毒副作用。产品卖点：元康口气清新剂还具有杀菌、抑菌、预防口腔溃疡，保护口腔黏膜的作用，是您把好口腔健康第一关的必备佳品。让车主随时随地保持清新的口气，并免除驾驶过程中不必要的麻烦，让您在驾车过程中享受全方位的保护。代理价：16.70元 零售价：23.90元,Name of Product:GH Mouth Healthcare SprayType of Product:Personal Oral HealthcareSpecification:25ml,colo

50、rless and odorless liquid,24 bottles/boxApplied People:All groups Function:Frequent use can remove oral odor effectively,prevent oral diseases and protect oral mucosa.The product is long acting,safe,highly efficient and has no side effect to human body.Selling Point:The product has functions of ster