高等学校英语A级考试语法专题.ppt

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1、新编实用英语综合教程第三册全国英语A级考试语法研究,华南师范大学增城学院外语系大学英语教研室三主讲教师：江文静2009-2010学年,Unit 1 Promoting Activities,Learning objectives:1 Some basic promotion methods2 Rules for attending exhibitions3 Product prospectuses(章程）,Unit 1 Promoting activities,Background knowledge:What is marketing mix?The 6 PS theory1 Plan yo

2、ur marketing strategy 2 Pick a way to market3 Price it right4 Package it professionally5 Promote your product/service6 Prove that it works.If not,make it better or go back to 1.,Unit 1 Promoting activities,Personal selling flexibility is its strengthIt involves face to face communication between sel

3、lers and potential customers.The advantage of face to face selling provides immediate feedback.Mass selling-reaching millions at a price or even freeIt is communicating with large numbers of potential customers at the same time.It is less flexible than personal selling.,Unit 1 Promoting activities,S

4、ales promotion tries to spark immediate interestSales promotion refers to promotion activities-other than advertising,publicity,and personal selling that stimulate interest,trial,or purchase by final customers or others in the channel.Sales promotions aims at consumers,at middleman,or even at a firm

5、s own employees.For example:coupons,samples of consumer products,special sweepstakes and contest,point of purchase materials and displays at trade shows.,Unit 1 Promoting activities,Text A grammar:1 现在进行时的用法Mass selling is communicating with large numbers of potential customers at the same time.现在进行

6、时表示经常性的动作，与always,constantly,continually,perpetually,usually,forever 等副词连用。Example:she is always working.I am always losing keys.The boss is always crabbing about my work.,Unit 1 Promoting activities,2 when 引导的时间状语从句When Coleco introduced its Cabbage Patch dolls,it held press parties for reporters a

7、nd their children.When 意为当时候，引导时间状语从句，表示主句的动作和从句的动作同时发生或先后发生。Example:when I was wondering in the street,I met her.(主句和从句同时发生）Please tell him about it when you see him back.（主句和从句先后发生）,Unit 1 Promoting activities,3 If 引导条件状语从句If 是引导条件状语从句的连词，表示在某种条件下某事很可能发生。条件状语从句分为真实条件状语从句和非真实条件状语从句，从句多用一般过去时或过去完成时。

8、Example:If you heat ice,it melts.（真实）If you do not learn to think when you are young,you may never learn.（真实）Example:If I were you,I wouldnt invite him to the party.(非真实）The flower would not have died if I had watered them before I left home.（非真实）,10 rules for attending exhibitions in china,1 avoid

9、attending the opening ceremony2 exhibits may have little to do with the exhibition3 dont be distracted by pretty models4 go early5 dont go during lunch hour,6 avoid any booth with a big screen TV,a video game,or a lound speaker7 hand your name cards out to everyone 8 follow the guards9 watch the sur

10、fers10 set a time limit,Unit 1 Promoting activities,Summary of the text:lunch hour isnt a good time,as vendors are more interested in eating than in doing business.the clever way to advertise your company is to give your business cards to every exhibitor whose booth you visit.you may save a lot of t

11、ime by setting a time limit and getting well prepared before going to the exhibition.,Unit 1 Promoting Activities,Important vocabulary:1 Finalize(v):put something into final form,complete Example:I will finalize my work plan at the end of this week.2 Get down to business 着手做某事,定案Example:Wed better s

12、top idle talk and get down to business.我们快别闲聊了，该进入主题了。,Unit 1 Promoting activities,3 Despair(n)state of having lost all hope Despair of sb/sth 对某人某事失去信心Example:we have despair of him,he can not keep a job for more than six months.Despairing(adj)绝望的/Despairingly(adv)Example:He showed despairing feeli

13、ng on his face.She looked at judge man despairingly.,Unit 1 Promoting activities,4 consultation(n)请教，咨询，磋商There is a psychology consultation office in university for solving mental problems of enrolled students.5 appreciation:admire of sb or sth,value highly Appreciate(v):understand and enjoyExample

14、:you cant fully appreciate foreign literature in translation.看翻译作品很难欣赏到外国文学的精髓。I appreciate your problem,but I dont think I can help you.我理解你的困难，但是却爱莫能助。,Unit 1 Promoting activities,6 allocation(n)分配，安置/allocate(v)Example:he allocated tasks to each of us.他给我们每个人都分配了工作。We have spent our entire alloca

15、tion for the year.我们已经把今年拨给我们的全部经费都花光了。,Unit 1 Promoting activities,Translation exercises:Part 1:translate following sentences into English,using the words in the brackets.1 她一家商店一家商店地看，最后以她能付出的价格买了她所需要的东西.(at a price)She shopped around till she got what she wanted at a price she could afford.,Unit

16、1 Promoting activities,2 除了向我要东西，他从不跟我说话。（other than)He never speaks to me other than to ask for something.3 你永远应该以搞好你的工作为目的。You should always aim at doing your job well.4 几个星期以来她一直呆在家中照顾有病的父亲。（be tied to)She has been tied to the house for weeks looking after her invalid father.,Unit 1 Promoting act

17、ivities,5 修建这条路是为了缓解交通拥挤。（be designed to)The route was designed to relieve traffic congestion.6 社会是由形形色色的人组成的。有些人很好，有些人很坏，也有些人介乎两者之间。（a wide variety of)Society is made up of a wide variety of people,some are good,others are bad,and still others are in between.,Unit 1 Promoting activities,Part 2 tran

18、slate following sentences into English using the words or expressions given in the brackets.1 在电视上推销新产品已经成了一种十分普遍但又十分恼人的作法。（promote)It has become a very common but very annoying practice to promote a new product on TV.,Unit 1 Promoting activities,2 圣诞节那天，新世纪百货公司给前往该店购物的每位顾客赠送了一小盒巧克力。（give away)On Ch

19、ristmas Day,New Century Department Store gave away a small box of Chocolate to every customer who shopped there.,Unit 1 Promoting activities,3 等了很久以后我们终于看到校长在主席台上露面了。（show up,platform)After waiting for a long time,we finally saw the president show up on the platform.4 街上隔一段距离设一个电话亭是文明的象征，同时也是城市里一条美丽

20、的风景线。(Telephone booths)Telephone booths placed one after another along the streets is the symbol of civilization and a beautiful view of the city as well.,Unit 1 Promoting activities,5 中国已经顺利完成两次载人航天的任务(manned by)The spaceships manned（操作）by Chinese have witnessed two successful outer space missions.

21、（任务）6 直到今天，我仍然清楚地记得老校长在我们毕业典礼上讲的一席话。(graduation ceremony)Even today,I still remember clearly what the old headmaster said at our graduation ceremony.,Unit 1 Promoting activities,Homework 1:Please read new practical English workbook 3Unit one section three(passage two)“business is business around the

22、 world,or is it?.Think of three questions and do group presentation in class.-What is culture?-How culture impact on business environment?-Do you know Chinese business culture?Please give specific examples as you known.Homework 2:Translation exercises on page 10 and page 15Submission date:24th Septe

23、mber 2009Homework 3:General writing“Describing the selling points”on page 17,Unit 1 Promoting activities,Complete the following dialogue by translating the Chinese into English.Mr.Li:Mr.Hu,_(你的市场调研结果如何?)Ms Hu:as far as I can see,_(迷你型手机在市场上卖得很好）Mr Li:_(你认为这种新型的手机会取代老式的手机吗）Mr Hu:yes,I believe so.,Uni

24、t 1 Promoting activities,Ms Li:why do you think so?Mr Hu:well you see,with the fast development of modern technology,-（人们的生活条件在最近几年得到了很大改善）likewise,_(他们的消费观念也在迅速发生变化）smart and handy mobile phones have become a necessity for many people,young people in particular.Mr Li:I see._(所以你相信手机的潜在市场一定会很大）Mr Hu

25、:exactly.,Unit 2 Company Profiles,Learning objective1 Introducing a certain Company(background,business scope)2 Understanding Haier Companys profileOrganizational Culture of Haier Company:-Product diversity-Innovation Technology Employees personal commitment value and excellence.Corporate group comm

26、itment positive economic and social benefitsIf you interested in more details please visit Http:/,Unit 2 Company profiles,Please read text A and rethink about three questions as below:-How do you think Haier group insert brand diversity into marketing strategy?-Can you summarize the new global cultu

27、re concept of Haier Group?-How culture concept related to brand concept in Haier Group?,Unit 2 Company Profiles,New International concept of Haier Group CompanyAcross India,Haier will make today better than yesterday.Haier inspiring living.,Unit 2 Company profiles,Text A grammar:1 现在完成时现在完成时主要用来表示完成

28、某事或某一动作持续到现在的状态。其结构为：Have(has)+过去分词The Haier Group has achieved great success over the past 16 years.Example:Her life has run smoothly up to now.I have lived here all my life.,Unit 2 Company profiles,2 动词不定式作表语表示目的The goals of Haier are to establish a globally recognized Chinese market brand and bri

29、ng honor to the Chinese nation.Example:To live is to do something worthwhile.活着就是要做一些有价值的事情。The purpose of the exchange program is to promote the understanding between the two countries.这项交流计划旨在促进两国之间的相互了解。,Unit 2 Company profiles,3 非限制性定语从句非限制性定语从句顾名思义就是对先行词没有特别限定的从句，常由who,whom,which,whose,as,when,

30、where 等关系词引导。在非限制性定语从句的前面通常用逗号隔开，它与主句的关系不像限制性定语从句关系紧密，只是对先行词作附加说明，即使去掉主句的意思依然清楚。Many outcomes are closely associated with the companys global brand strategy,where the Haier Groups achievements have been significant.Example:The boy didnt pass the exam,which disappointed his parents very much.The movi

31、e is very touching,as most audience say.,Unit 2 Company profiles,Summary of text B Organizational culture of Mary Kay Company:Mary Kay competitions are designed around the idea that is compete with yourself.Everyone should have a chance to win.But do not organize the kind of competition where someon

32、e has to hurt another person in order to win.Successful management comes from not wasting any time.If you interested in more details please visit website:Http:/,Unit 2 Company Profiles,Important vocabulary:1 Investment(n)an amount of money invested 投资Example:By careful investment,he obtained a big p

33、rofit.2 ease(v)reduce the difficulty or trouble of Example:They did this to ease their economic crisis.,Unit 2 Company Profiles,3 praise(v)speak favourably and with admiration of 称赞Example:She praised her daughters hard work.4 Prove(v)be shown to be such,turn out 原来是，证明是Example:The plan proved to be

34、 a failure.5 Compete(v)try to win something in competition with someone elseExample:The two companies are competing for a contract.,Unit 2 Company Profiles,6 Distinctive(adj)of a feature that helps to distinguish a person or thing Example:a distinctive outfit intended to identify those who wear it a

35、s member of a specific group.7 Significant(adj)important in effect or meaningExample:(1)Their change of plan is strange but I dont think it is significant.(2)Do you think so?(助动词协助动词提问或否定.),Unit 2 Company Profiles,8 Recognition(n)the state or quality of being recognized or acknowledged 认识，识别，认可Examp

36、le:The town has altered out of all recognition since I was last here.9 Strategy(n)an elaborate and systematic plan of action 战略，策略Example:I think we should work out a strategy to deal with this situation.,Unit 2 Company Profiles,10 notion(n)a vague idea in which some confidence is placed Example:eve

37、ntually I put the map away,but the notion of going to Alaska lingered on.11 frequency(n)the number of occurrences within a given time period 频率Example:Accidents on that highway are happening with increasing frequency.,Unit 2 Company Profiles,Translation Exercise:1这个星期你每天都迟到，对此你如何解释？(account for)How

38、do you account for the fact that you have been late everyday this week?2 政府已经承诺改善落后地区人民的生活条件。(commit oneself to)The Government has committed itself to improving the life conditions of the people living in the underdeveloped areas.,Unit 2 Company Profiles,3 根据最新报道，这次火车交通事故造成多名乘客死亡。（result in)Accordin

39、g to the latest report,the train accident resulted in the death of several passengers.4 多呼吸新鲜空气有助于身体健康。（contribute to)Plenty of fresh air contributes to good health.,Unit 2 Company profiles,5 他试图竞争学校学生会主席，但是没有成功。（compete with)He attempted to compete for the position of chairman of the students union

40、,but he didnt get in succeed.6 经过一年辛勤的努力，公司本年度目标全部都达到。Throughout one year industrious work,the company has achieved all its goals this year.,Unit 2 Company Profiles,1 这一方法证明是非常成功的。（prove)This method has proved to be very successful.2 我们生了病才知道健康的价值。（the worth of)We wont know the worth of health until

41、 we are ill.3 这种表演很受大学生的欢迎。(be popular with)This kind of performance was very popular with college students.,Unit 2 Company Profiles,4 人们认识到吸烟有害健康。（It is recognized that)It is recognized that smoking is bad to ones health.5 学习一件事情的主要方法是去做这件事情。（The best way to)The best way to learn something is to do

42、 it.6 他们将和来自全世界的游泳选手进行比赛。(compete with)They will compete with swimmers from across the world.,Unit 2 Company Profiles,7 我们不能解决所有问题，但肯定能减轻他们的痛苦。(ease ones suffering)We cant solve all the problems,but we certainly can ease their suffering.8 那天晚上我玩得很开心，晚会上的其他人也都一样。（so did)I had a lot of fun that evenin

43、g and so did everyone else at the party.,Unit 2 Company Profiles,Please visit these webisite and try to explain company profiles of them with English:1 Http:/苹果美国 2 伯克希尔-哈撒韦美国 3 Http:/en丰田汽车日本 4 Http:/谷歌美国 5 Http:/强生美国 6 Http:/宝洁美国 7 Http:/联邦快递美国 8 Http:/西南航空美国 9 Http:/通用电气美国 微软美国,Unit 2 Company Pro

44、files,Homework 1:Translation exercise on page 29 and page 33Homework 2:General writing on page 35“Description of an organization”Submission date:Sunday 11 October 2009,Unit 2 Company profiles,In class exercise:Visitor:what business does your company mainly engage in?（从事）1You:_(我们一直从事汽车进口业务）Visitor:H

45、ow many branch offices do you have?2You:_(在中国有3家）,Unit 2 Company profiles,Visitor:where is your head office?3You:_(在多伦多）Visitor:what were the sales last year?4You:_(大约一亿八千万元）Visitor:what is your market share?5You:_(大约10%）,Unit 3 Purchase and payment,Learning objective:1 Online credit cards are not c

46、ompletely reliable in someway2 How to take advantage of the internet in business3 Talking about products and prices,Unit 3 Purchase and Payment,Summary of text AWhat are influences of using online credit cards?Sellers obtained great profit at the cost of customers high risk.Online sellers oversimpli

47、fied the process of taking security measures.ISP should take responsibility for moving E-mail accounts to new servers and locking data as early as possible.,Unit 3 Purchase and Payment,Background knowledge:What is FOB?(free on board:离岸价）FOB also means total pirce of products paid by sellers before l

48、oaded ship leaves from departure port.Buyers should be responsible for placing an order of ship.FOB即为装运港船上交货。指卖方在指定装运港于货物越过船舷时完成交付。,Unit 3 Purchase and Payment,What is CIF?(cost insurance and freight)Cost of delivery and insurance of products are paid by sellers from loaded port to destination port.

49、Other payments are paid by buyers after products are loaded on ship.成本加保险费加运费.指当货物在装运港越过船舷时，（实际为装运船舱内），卖方即完成交货。货物自装运港到目的港的运费保险费等由卖方支付，CIF中一般用PORT TO PORT即港至港条款，启运港的费用由卖方承担，目的港的费用则由买方承担，但货物装船后发生的损坏及灭失的风险由买方承担。,Unit 3 Purchase and Payment,Important vocabulary1 Involve(v):make sth necessary as a result

50、The scheme involves computers.The job involved me in london.2 Spans(v)/(n):(v)Extend over,stretch acrossHis knowledge spans many different areas.(n)Distance or part between two specific time or places.The bridge crosses the river is a single span.3 Prospective(adj):expected to be or to occurShe will