学术英语社科(英文课件).ppt
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1、学术英语 社科,Academic English for Social Sciences,1,2,Unit 1 Decision-Making Behaviors in Economic Activities,Lead-inText A Text BListening SpeakingWriting,Unit Contents,3,Lead-in Reading critically:questions for discussion,Unit 1 Decision-Making Behaviors in Economic Activities,4,Lead-in,Reading critica
2、lly:questions for discussion,Reading critically:,Every text is written on a purpose,some are supposed to make you believe.It is important to learn to read critically to get the point.One way of training critical reading is to ask yourself the following questions:,Do you agree with the author?,Unit 1
3、 Decision-Making Behaviors in Economic Activities,What is the author assuming I will agree with?,What is the author trying to prove?,5,Lead-in,Reading critically:questions for discussion,Does the author adequately defend their argument?,What kind of proof do they use?,Unit 1 Decision-Making Behavior
4、s in Economic Activities,Is there something they leave out that you would put in?,Does putting it in hurt their argument?,6,Lead-in,Reading critically:questions for discussion,Discuss the following questions:,How do you make the decision that you take this course?,What do you consider when you make
5、this decision?,Unit 1 Decision-Making Behaviors in Economic Activities,7,Text A,Key terms Critical reading and thinking Difficult sentences English language for academic purpose,Specialized vocabulary Collocations Formal and informal English Signpost language,Unit 1 Decision-Making Behaviors in Econ
6、omic Activities,8,Text A,Key terms,rational people:理性人 Those people who systematically and purposefully do the best they can to achieve their objectives,given the available opportunities.,Unit 1 Decision-Making Behaviors in Economic Activities,marginal change:边际变化 small incremental adjustments to a
7、plan of action,marginal benefit:边际效益 the additional benefit from an increase in an activity,9,Text A,Key terms,Unit 1 Decision-Making Behaviors in Economic Activities,marginal cost:边际成本 the additional cost from an increase in an activity,marginal decision-making:边际决策 the additional cost from an incr
8、ease in an activity,incentive:激励 something that induces a person to act,10,How People Make Decisions,Economists explanation about decision making:There are rules behind peoples decision-making behaviors.,Text A,Critical reading and thinking,Unit 1 Decision-Making Behaviors in Economic Activities,11,
9、Rational people think at the margin.,Text A,Critical reading and thinking,Unit 1 Decision-Making Behaviors in Economic Activities,Example 1:standby ticketsWhat a rational airline can do?Situation:Flying a 200-seat plane across the U.S.costs the airline$100,000.Cost of each seat:$500(Thats to say,nev
10、er sell a ticket for less than$500.)Suppose:A plane is about to take off with 10 empty seats.A standby passenger will pay$300 for a seat.Question:should the airline sell the ticket?,12,Answer:Yes.Reason:If the plane has empty seat,the cost of adding one more passenger is tiny.Here the marginal cost
11、is merely the cost of something to eat,like peanuts,coco,etc.Conclusion:As long as the standby passenger pays more than the marginal cost,selling the ticket is profitable.,Text A,Critical reading and thinking,Unit 1 Decision-Making Behaviors in Economic Activities,13,Example 2:water vs.diamondWhy is
12、 water so cheap,while diamonds are so expensive?,Unit 1 Decision-Making Behaviors in Economic Activities,Text A,Critical reading and thinking,14,Text A,Critical reading and thinking,Unit 1 Decision-Making Behaviors in Economic Activities,Conclusion:Rational people think at the margin.(They make deci
13、sions by comparing costs and benefits.)Are you a rational person?,15,Example 1:the price of an appleHow people respond to incentives?When the price rises:It provides an incentive for buyers to consume less;It provides an incentive for sellers to produce more.,Text A,Critical reading and thinking,Uni
14、t 1 Decision-Making Behaviors in Economic Activities,Rational people respond to incentives.,16,Example 2:a tax on gasoline How people respond to incentives?Encourage people to drive small,more fuel-efficient cars;carpool take public transportation;live closer to where they work;drive hybrid cars;dri
15、ve electric cars.,Text A,Critical reading and thinking,Unit 1 Decision-Making Behaviors in Economic Activities,17,Example 3:a seat belt law American laws require seat belts as standard equipment on new cars.How a seat belt law alters a drivers cost-benefit calculation(Peltzmans analysis):Seat belts
16、reduce the likelihood of injury or death make accidents less costly drive faster and less carefully a large number of accidents,Text A,Critical reading and thinking,Unit 1 Decision-Making Behaviors in Economic Activities,18,Result:These laws produce both fewer deaths per accident and more accidents.
17、Conclusion 1:The net result is little change in the number of driver deaths and an increase in the number of pedestrian deaths.Conclusion 2:When analyzing any policy,consider both the direct effects and less obvious indirect effects.If the policy changes incentives,it will cause people to alter thei
18、r behavior.,Text A,Critical reading and thinking,Unit 1 Decision-Making Behaviors in Economic Activities,19,Rational people know that when they make a decision,it is often not a yes-or-no choice,but requires deliberate consideration of the pros and cons.,Text A,Difficult sentences,Unit 1 Decision-Ma
19、king Behaviors in Economic Activities,Rational people know that decisions in life are rarely black and white but usually involve shades of gray.(Para.2),20,The most important theory in economic study concerns itself with incentives.Other theories are not as important.“The rest is commentary”is a phr
20、ase used in American English to mean“the rest is trivial or less important”.,Text A,Difficult sentences,Unit 1 Decision-Making Behaviors in Economic Activities,“People respond to incentives.The rest is commentary.”(Para.6),21,At first,this discussion of incentives and seat belts might seem like rand
21、om talk not supported by evidence.,Text A,Difficult sentences,Unit 1 Decision-Making Behaviors in Economic Activities,At first,this discussion of incentives and seat belts might seem like idle speculation.(Para.12),22,Specialized vocabulary,rational people marginal decision-making marginal change ma
22、rginal benefit marginal cost net result,Text A,English language for academic purpose,Unit 1 Decision-Making Behaviors in Economic Activities,23,Collocations,Text A,English language for academic purpose,Unit 1 Decision-Making Behaviors in Economic Activities,achieve the high level of satisfaction max
23、imize profits achieve objectives be black and white roll round blow off fly standby puzzling economic phenomena take an action allocate scarce resources end up with unintended consequences idle speculation,24,Formal and informal English,See Page 9,and do Task 3.,Text A,English language for academic
24、purpose,Unit 1 Decision-Making Behaviors in Economic Activities,25,Signpost language,Show connections between sentences and paragraphs.See Page 9,and do Task 2,Text A,English language for academic purpose,Unit 1 Decision-Making Behaviors in Economic Activities,26,Signpost language,Text A,English lan
25、guage for academic purpose,Unit 1 Decision-Making Behaviors in Economic Activities,Signal important parts of academic writing,such as structure,writers position,arguments,conclusion,Reporting someones view:Some people/researcher(s)maintain(s)/argue(s)/assert(s)/claim(s)/point(s)out,27,Signpost langu
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