社会化媒体影响下的媒体消费习惯演变.ppt

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1、The State of Mobile America,The Very Nature of Information Has Changed,All around usCheap or freeShaped and controlled by consumers and networksDesigned for sharing,participation and feedbackImmediateEmbedded in our worlds,ScarceExpensiveShaped and controlled by elitesDesigned for one-way,mass consu

2、mptionSlow movingExternal to our worlds,Information was,Information is,What I think I know about the rise of mobile learning,Mobile connectivity is changing social and information spaces by enhancing/enabling New access points to knowledge Real-time information sharingJust-in-time searches Perpetual

3、,pervasive awareness of social networksAugmented reality,What I think I know about the rise of mobile learning,Ubiquitous small screens are changing attention and media zones(including text-based media!),What I think I know about the rise of mobile learning,Mobile connectivity is changing public and

4、 private space/time continuum,What I think I know about the rise of mobile learning,New kinds of learners are emerging in the digital environment,Information is Woven Into Our Lives,Mobile is the needle,Social Networks are the thread,Social NetworksSurround us with information through our many conne

5、ctionsBring us information from multiple,varied sourcesProvide instant feedback,meaning and contextAllow us to shape and create information ourselves and amplify others messages,MobileMoves information with usMakes information accessible ANYTIME and ANYWHEREPuts information at our fingertipsMagnifie

6、s the demand for timely informationMakes information location-sensitive,Overall,if you had to use one single word to describe how you feel about your cell phone,what would that one word be?,Mobile phones 88%of adults,327.6,Total U.S.population:315.5 million,2011,Mobile is the Needle:88%of US Adults

7、Have a Cell Phone,Teen data July 2011 Adult data Feb 2012,%in each age group who have a cell phone,Changes in smartphone ownership,Smartphones 46%,56%of adults own laptops up from 30%in 2006,44%of adults own MP3 players up from 11%in 2005,52%of adults own DVRs up from 3%in 2002,42%of adults own game

8、 consoles,19%of adults own e-book readers-Kindle,19%of adults own tablet computer-iPad,Cell phones as connecting tools,2/22/2011,16,%of cell owners64%send photo or videoPost video 25%55%access social net.site30%watch a video 11%have purchased a product11%charitable donation by text 60%(of Twitter us

9、ers)access Twitter,Apps 50%of adults,Apps downloaders by age,Apps provide direct connections to information,Based on August 2011 Pew Internet Tracking Survey,Apps:From Superhighway to Bypass,Mobile health,17%of cell owners have used their phone to look up health or medical information;29%of cell own

10、ers ages 18-29 have done such searches.9%of cell owners have software applications or“apps”on their phones that help them track or manage their health;15%of those ages 18-29 have such apps.,Mobile politics-26%of adults used cell phones for political purposes in 2010,3/9/2011,21,Internet and Politics

11、,14%used their cell phones to tell others that they voted12%used their cell phones to keep up with political news10%sent text messages relating to the election 6%used their cells to let others know about conditions at their local voting stations on election day4%used their phones to monitor results

12、on election night3%used their cells to shoot/share photos/videos about election1%used a cell-phone app that provided updates about election news1%contributed money by text message,News and local news,Mobile local news topics,Instant action Haiti earthquake donations,In-store purchasing decisions,How Phones Function In Our Lives,%of US adult cell owners who had done each of the following in the past 30 days,Thank you!,