新编剑桥商务英语(初级)unitthree.1A.ppt

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1、Company biography,The man behind McDonalds,New Words&Expressions,biography n.形成、成长和衰亡的记载；传记fast food restaurant 快餐店transform vt.转换、改变、改造global business 跨国企业original adj.最初的，原始的，起源的franchise n.&vt.特许经销权，给以特许feature n.&vt.是的特色，以为特色French fries 炸薯条,New Words&Expressions,softdrink n.软饮料；汽水milkshake n.奶昔

2、purchase vt.买，购买multimixer n.多用混合器（机）exclusive distributor 独家批发商（代理商）open vi.&vt.开设，开办，开张expand vi.&vt.扩大，扩张 corporation n.公司,Lead in,Free talk:Do you like fast food?When was the last time you went to a fast food restaurant?What do you like about fast food restaurant?What do you dislike about fast f

3、ood restaurant?,Fast food industry in U.S.A.美国的快餐业,Background KnowledgeCharacteristics of fast food 快餐的特点Fast 快Fresh 新鲜Fried 油炸Fantasy 浪漫感Fordism 福特主义Franchising 特许经营权,Read and answer the following,1/the place of the original McDonalds restaurant San Bernardino,California2/what was on the original M

4、cDonalds menu hamburgers,French fries,soft drinks and milkshakes3/the names of the owners of the original McDonalds Richard and Maurice(Mac)McDonald,Read and answer the following,4/Who developed the McDonalds franchiseRay Kroc5/How many McDonalds restaurants there todayOver 31,000,Analyze the text,R

5、un a small but busy restaurant 经营一家小小的但是繁忙的饭店Feature a limited menu以一份有限的菜单为特色The milkshakes were popular奶昔非常受欢迎At a tme同时,Exclusive distributor 独家批发商A fantastic opportunity 一个绝好的机会Open his first franchised McDonalds restaurant 开了第一家有特许经销权的麦当劳Continue to franchise new restaurants and to expand 继续特许经

6、销新的饭店并扩大Line up 排队,Reading:The Man behind McDonalds 麦当劳餐馆的幕后人,Text Structure Analysis,Read the following and make choices,Grammar:The past simple 一般过去时,The past simple is used（一般过去时用于）To talk about actions that happened in the past.The time is specified,or understood from the context.（谈论发生在过去的动作。时间已

7、点明或从上下文可获知）To talk about past states.（谈论过去的状态）,The past simple,Questions and answers,where was the original restaurant owned by the McDonalds brothers?It was in San Bernardino,CaliforniaWhat did it sell?They sold hamburgers,French fries,soft drinks and milkshakesWas it expensive?No,it was very cheap

8、.,When did Ray Kroc open the first McDonald franchise?He opened the first McDonald franchise in 1995.How much money did they take on the first day?They took$366.12 on the first day.How much did Ray Kroc pay the brothers for the business?He paid them$2.7 million.When did the Kuwait City restaurant op

9、en?It opened in 1994.Was the Kuwait City restaurant a success?Yes,it was.,Fill in the blankets,1.If you _(finish)reading the novel before I leave,please give it back to me.2.This kind of cars _(sell)well.3.Good medicine _(taste)bitter4.All eyes _(focus)on the fat unsmiling lady when she entered the

10、hall.,Fill in the blankets,5.Pardon?I _(not quite catch)you.6.Dont make any noise.The students _(read).7._water_(boil)at 100 C?8.Every spring hundreds of trees _(plant)in this small hill.,Fill in the blankets,9.It is said that the modern computer _(invent)in the 1940s.10.Dont play the piano while your father_(sleep)11.How _you _(get)along with your new job these days?12.When _ the story_(happen)?,Homework,Copy the new words Learn the new words by heartFinish filling in the blankets,