国际贸易实务双语教程(第三版)u.ppt

《国际贸易实务双语教程(第三版)u.ppt》由会员分享，可在线阅读，更多相关《国际贸易实务双语教程(第三版)u.ppt（14页珍藏版）》请在三一办公上搜索。

1、,国际贸易实务双语教程（第三版）,(INTERNATIONAL Business Practice),清华大学出版社,INTERNATIONAL TRADE PRACTICE IN CHINESE AND ENGLISH,Chapter 1 A brief introduction to international trade（2hrs）,Contents to be studied in this course:,Chapter 2 General Procedures of Export and Import Transaction（4hrs）,Chapter 3 Contracts fo

2、r the Sale and Purchase of International Commodity(2hrs),Chapter 4 Trade Terms(8hrs),Chapter 5 Quality of Commodity(2hrs),Chapter 6 Quantity of Goods(2hrs),Chapter 7 Packing and Marking of Goods(4hrs),Chapter 8 Price of Goods（2hrs）,Chapter 9 Delivery of Goods(4hrs),Chapter 10 Cargo Transportation In

3、surance（6hrs）,Chapter 11 Payment of Goods(8hrs),Chapter 12 Disputes,Claim,Arbitration(2hrs),Picture of the Course,对国外市场调查研究,制定出口方案,发展客户,广告宣传,谈判,交易洽商,询盘,发盘,还盘,接受,签合同,备货,催证,审证,改证,(审核发现的修改),租船订舱,报验(商检),货发码头,报关、装船、取得单证,投保(必须在发货以前),所有单据送银行议付,议付结汇合同履行完毕,发生争议处理索赔,合同履行,交易前的准备工作,进口商,生产厂家,海关,税务局,出口商,Chapter 1

4、 A brief introduction to international trade,Section One Reasons for international trade(从事国际贸易的动机)1 Resource Acquisition(寻求资源)2 Benefits Acquisition(追求利润)3 Diversification(多种经营)4 Expand sales（扩大销售）,Problems,Culture Problems,Monetary conversion,Trade barriers,Section Two Problems Concerning Internat

5、ional（国际贸易遇到的问题）,Section Three Forms of International Trade(国际贸易形式)1 Merchandise Exports and Imports(商品进出口)1)Exporting(商品出口)(1)Direct exporting(直接出口)(2)Indirect exporting(间接出口)2)Importing(商品进口)2 Service Exports and Imports(劳务进出口)1)Travel,Tourism,and Transportation(旅游业、交通运输业)2)Performance of Activiti

6、es Abroad(国外商务活动)3)Use of Assets From Abroad(国外资产的运用),Chapter 1 A brief introduction to international trade,3 Licensing(许可证贸易)4 Trading Companies(贸易公司)5 Joint Ventures(合资企业)6 Investment 1)Direct Investments(直接投资)2)Portfolio Investments(间接投资)7 Visible and Invisible Trade（有形贸易和无形贸易）,Chapter 1 A brief

7、introduction to international trade,Exercise,1 What is international trade?2 What are the major motivations for firms to operate international business?3 What measures do most companies usually adopt to avoid wild swings in the sales and profits?4 Please give the four major operation forms chosen by

8、 most companies.5 What limits a firms sales?6 What does“royalties”mean?7 Please try to finish all the exercise in the text book.,Case 1,Case Description:The United States imposed interim protection measures,from April 18th,1995,to restrict imports of wool fabric for mens and womens shirts from India

9、.Before the measures implementation,the United States and India had discussed the possibly serious damage to US domestic enterprises resulting from the import of wool fabric for mens and womens shirts.The two sides did not reach a satisfactory solution.So India submitted the case to the World Trade

10、Organization for settlement.Question:Will the States remove the interim protection measures?,Case Description:Country A notifies Country B that Country B is forbidden to export mutton to Country A.The reason is that mutton hormone content exceeds the allowed amount which will affect peoples health.A

11、fter investigation Country B finds out that the mutton hormone content is as same amount as that in Country A,and Country B also gets the information that Country A is unceasingly importing the similar quality mutton from Country C.The Country B believes that Country A has violated the GATT principl

12、es and their benefits have been violated.Country A refutes that they adopt the measures which do not violate the GATT principles,but belong to the general exception to be permitted.Questions:1Do you think Country A has violated the GATT principles?What kind of principles?Why?2Do you think Country As

13、 rebuttal is right?Why?,Case 2,Case Description:In November 1998,the Germany Daimler-Benzs acquisition of one of the U.S.three auto makers,Chrysler Corporation,was thought by the world media as the“marriage of heaven”.Daimler-Benz AG which is one of,the strongest companies of Germany,is known to the

14、 world as the brand owner of“Mercedes”.Chrysler is the biggest among the three U.S.auto makers in making profits and is the most efficient company.It was believed that this was the most powerful combined strength across the Atlantic and it will be a ride to be an invincible giant at the world auto m

15、arket.Who would have thought,however,that this“hopeful and powerful marriage”did not seem to be happy,mergers and acquisitions failed to achieve the desired goal of the company.By 2001,the companys loss amounted to 2 billion U.S.dollars,its stock prices were way down,and laid off its staff.The companys running has been in a very difficult Situation.Question:Why will good prospects turn out to be a failure?,Case 3,