创意思考usingSCAMPERP.ppt

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1、創意思考 using SCAMPER,OOnagh CHAN24-Sept 2011,2,大綱&流程,創意思考的特質創意思考的重要性創意的殺手是什麼？SCAMPER TECHNIQUEYOUR SHOW TIME-工作坊,3,創意思考的特質：多,流暢性：產生大量構想的能力,詞語流暢性語言文字表達的流利程度聯想流暢性結合不同事物或概念，產生有意義的組合表現流暢性化無關為有關，化無意義為有意義,4,創意思考的特質：變,變通性：改變思考方向的能力,變更分類方式重新界定訊息或事物意義，以適應另一個目的放大、縮小、簡化、補充、變形。,5,創意思考的特質：奇,獨創性：產生與眾不同與新奇構想的能力,排除習慣

2、與傳統的制約擺脫從眾心理的壓力,6,創意思考的特質：全,周全性：精心落實與完成構想的能力,心思細密、仔細推敲、精益求精、盡善盡美為原來的構想，補充其他元素，充實內容,7,創意思考的重要性,個人提升,想像比知識還重要，因為知識定義了我們目前已知與了解的一切，而想像卻讓我們發現新事物與創造一切。愛因斯坦,8,創意的殺手是什麼？,認知障礙角度狹隘，未見全貌先入為主，思考公式化要求單一標準答案,抹煞了潛在的、不錯的想法或解決之道,例：大象幾隻腳？一筆畫完四條線。,9,10,創意的殺手是什麼？,11,創意的殺手是什麼？,情緒障礙不能包容失敗與挫折偏狹性、刻板性負面思考與情緒,內心築起高牆，無法面對真實的

3、自我與多元的世界，妨礙開拓的機會,例：思考方向的生理、心理結果 情緒障礙與團體討論 主管的通病與責任,12,認知、情緒、文化障礙,13,認知、情緒、文化障礙,最近過得如何？,累死！丟了半條命！,好忙！每分鐘都填滿！,問:長江後浪推前浪，,14,創意的殺手是什麼？,文化障礙過度重視群體的傳統、紀律、接納權威意識過於濃厚,害怕發生問題、與眾不同、受人譏笑；不太相信自己的知覺、能力與推論；容易模仿、隨俗、唱和、請示、求安,例：美國現象 上位者權威過度發酵,創意思考法則奔馳法（SCAMPER）,Alternative arrangements of the existing SSubstitute s

4、omething 取代CCombine it with something else.結合AAdapt something to it.調整MModify it/Magnify or add to it.修改/擴大PPut it to some other uses.改變用途EEliminate something.縮小、減少RRearrange it/Reverse it.重組/逆向,SUBSTITUTE取代What can be substituted?Who else?Can Rules be changed?Other processes or procedures?Other pla

5、ce?Other approach?What else instead?,SCAMPER TECHNIQUE,COMBINE結合What ideas can be combined?Combine purposes?An assortment?Combine units or functions?Offer a combination?How to assemble and ensemble offering?Merge other items or services?,SCAMPER TECHNIQUE,ADAPT調整What else is like this?What or Who co

6、uld we copy?Does the past offer a parallel?What ideas from outside my business could we adopt?What processes could be adapted?What other ideas are suggested?,SCAMPER TECHNIQUE,MODIFY 修改What aspects of the product/service could be modifiedHow can this be altered for the better?Can the service be comb

7、ined with the product?Is there a new twist that could be offered?,SCAMPER TECHNIQUE,MAGNIFY 擴大What can be made larger or extended?What can be added?How about greater frequency?Extra features?What can add value?What can be duplicated?What can be exaggerated?,SCAMPER TECHNIQUE,PUT TO OTHER USES 改變用途Wh

8、at else can this approach be used for?Are there new ways to use this approach?Are there extensions to this processCan these resources be reallocated to be used more effectively?Efficiently?Can other markets benefit from this?How can it be used in other markets?,SCAMPER TECHNIQUE,SCAMPER TECHNIQUE,EL

9、IMINATE 縮小、減少What should we omit?What is not necessary?Can this be streamlined?Should I divide it up?Separate into different parts?What if it were smaller or less complex?,REARRANGE重組What other organization or arrangement might work better?Other sequences or changes in the order?Transpose cause and

10、effect?Interchange components?Change pace?Change schedule?Change Rules?,SCAMPER TECHNIQUE,REVERSE逆向What are the opposites?What are the negatives?Do the unexpected?Consider it backward?Should I turn it around?Down instead of up?,SCAMPER TECHNIQUE,THINKING CREATIVELY,THINKING CREATIVELY,分組活動 Show time,Pick up a T-shirt Create your own brand story創作你的品牌 Tell us how you create創作之路Present yourself 表演成品,