《稿外经贸函电》PPT课件.ppt

《《稿外经贸函电》PPT课件.ppt》由会员分享，可在线阅读，更多相关《《稿外经贸函电》PPT课件.ppt（94页珍藏版）》请在三一办公上搜索。

1、课程：外经贸函电讲课人：魏赛男,Business English Correspondence,课程类型,外经贸函电是商务英语专业和国际贸易专业学生的必修专业英语课程。本课程旨在培养学生掌握外贸英语函电的基本知识，并能熟练地加以运用，是外贸英语专业学生必须具备的技能。,“函电”是什么？,“外贸英语函电”通译为Foreign Trade English Correspondence,或English for International Trade Communication,或Business English Correspondence.“函”：信函(letters)“电”：过去的电报(tel

2、egraphs,telegrams,cables,)、电传(telexes)，均已淘汰和现在的传真(faxes)、电子邮件(E-mails)等,讲课内容,外贸英语函电学什么？,本课程通过对外贸进出口业务当中往来函电写作技巧的教学，以及对外贸进出口业务各环节涉及的专业术语和表达方法的教学，培养学生与国外贸易伙伴的英语书面沟通能力，使其能够恰当处理（写作、阅读、翻译）进出口业务中的往来书信、传真、电子邮件等，并能处理（阅读、审核和修改）进出口业务合同和信用证，同时巩固国际贸易实务知识，走上工作岗位后能够迅速适应对外贸易业务活动，提高学生在外贸业务活动中正确地使用外贸英语的能力，以及对外进行各项业务

3、联系和通讯活动的能力。,1,课程目标,课程内容,介绍了各类协议、合同的拟写方法，列举若干合同、协议实例。,外贸业务流程的各个环节：（建立业务关系、询价、报价、还盘、订货、合同、付款、交货、装运、保险等。）,The contents,课程内容模块,第一部分,英文商务信函的基本格式、写作原则；,第二部分,第三部分,出口贸易业务程序图,外贸英语信函的翻译和写作,掌握建立业务关系、询价、报价、报盘、还盘、订货、合同、付款等环节的专业术语、提高外贸英语翻译和写作能力。,课程重点,课程难点,国际贸易实务,外贸英语函电,考核方法,平时成绩20%,考试80%,Chapter One Unit 1 Busine

4、ss Letter Writing,ContentI.Structure2.Form(Layout)3.Addressing Envelopes 4.Principles of Business Letters Writing,Unit 1 Business Letter Writing 1 Structure,(letterhead)(reference and date)(inside address)(attention line)(salutation)(subject line)(body)(complimentary close)(signature)(enclosure)(cc

5、to XX)(postscript),1)信头,2）编号，日期,3）封内名称和地址,4）经办人,5）称呼,6）事由（标题）,7）正文,8）结尾敬词,9）签名,10）附件,11）抄送,12）附言,Parts of a Business Letter 信件组成部分,Essential Parts 必要部分1.The letterhead 信头2.The date line 日期3.The inside name and address 收信人名称地址4.The salutation 称呼5.The body of the letter 信文6.The complimentary close 结尾敬

6、语7.The signature 落款,Optional Parts 附加部分8.The attention line 具体收信人9.The subject line 事由10.The reference No.案号11.The enclosure 附件12.The carbon copy notation 抄送13.The postscript 附言,1.China National Cereals,Oils and Foodstuffs Imp&Exp Corp.8 Jianguomen roadBeijing 10005,ChinaTelephone:86-10-6526-8888Fax

7、:86-10-6527-60282.Our Ref.Your Ref.Date:15th November,20093.Messrs H.Ronald&Co.556 Eastcheap London,E.C.3,England8.Attention:Import Dept.4.Dear Sirs,9.Aquatic Products 5.We thank you for your enquiry of 5 November.In compliance with your request,we are sending you herewith a copy of our illustrated

8、catalogue and a quotation sheet for your reference.All prices are subject to our confirmation for our aquatic products have been selling well this season.Therefore,we would suggest that you advise us by a fax in case of interest.We await your early favorable reply.6.Yours truly,7.Sig._(Manager)China

9、 National Cereals,Oils and Foodstuffs Imp&Exp Corp.10.Enclosures11.cc our Shanghai Branch Office12.P.S.We require payment by L/C for a total value not exceeding USD50,000.,组成部分分项示例,1.China National Cereals,Oils&Foodstuffs Imp&Exp Corp.8 Jianguomen RoadBeijing 10005,ChinaTelephone:86-10-6526-8888Fax:

10、86-10-6527-60282.Our Ref.Your Ref.Date:15th November,2009,信头,案号和日期,中国粮油食品进出口公司,各部分写法,信头和收信人名称、地址 英语：名称在上，地址在下 地址先小后大 中文：名称在上，地址在下 地址先大后小,名称、地址,Air Environmental MechanicalEquipment Limited2076 West Main StreetLondon,EX14 0RAU.K.,公司名称,门牌号,街道,城市,邮编(在国家之前),国家,年西大街,中文名称、地址举例,河北科技大学河北省石家庄裕翔街26号 050018,单位

11、名称,地址:由大到小,中国地址名称用英文写,单位名称,门牌号,大楼名称,街道,邮编(在国家之前),城市,国家,Sinochem Jiangsu Import and Export Corporation,Jiangsu International Business Mansion,50 Zhonghua Road,Nanjing,210001,P.R.China,中国化工集团江苏进出口公司,用汉语拼音直译;一个地名只大写第一个字母 例如：“山东青岛”Qingdao,Shandong Qing Dao,Shan Dong 可用缩写:Rd.=Road,Fl.=Floor,Ave=AvenueSt.

12、=street,日期,位置：美式：在信头和收信人名称地址之间英式：通常在收信人名称地址之下 均可以齐头，也可以靠右写法：美式：月-日-年英式：日-月-年,Inc.:incorporated股份公司Ltd.,洲际的,萨拉索塔,控股,日期写法注意事项,月份最好用文字，如：1.2nd May,20-2.2 May,20-3.September 21st,20-4.September 21,20-5.25 Aug.20-6.Oct.10,20-避免月份用数字，如11/12/20-,注意标点符号！,有的信件在日期下方两行处注明邮递方式（Mailing Notation）,例：CERTIFIED MAIL

13、，大写。,3.Messrs H.Ronald&Co.556 Eastcheap London,E.C.3,England8.Attention:Import Dept.4.Dear Sirs,9.Aquatic Products,收信人名称和地址,具体收信人,称呼,事由,水产品,Inside Name and Address 封内行名和地址,The general rule of writing the inside address:(a)name and the title of the receiver(b)company name(c)Street address(d)nameofcit

14、yortown,countyorstateanditspostcode(e)nameofcountry,For example:Mr.H.S.Kennedy,PresidentPacific Marine Insurance Company643 Powell St.San Francisco,94108U.S.A.,（鲍威尔大街643号）,太平洋海运保险公司,具体收信人,位置：1.收信人名称地址之下 2.齐头式靠左，缩格式居中 3.要加下划线表示的是承办本信件的具体个人或部门 1.Attention:Mr.H.A.Donnan,Export Manager 2.Attention of Mr

15、.Cave 3.To the attention of Mr.Liu Ming 4.ATTN:Mr.Iversongenerally follows the inside address,and typed 2 line-spacing above the salutation,称呼,位置：必须齐头正规场合下常用：对男士：Dear Sir,或Dear Sirs,或Gentlemen:对女士：Dear Madam,或Dear Mesdames,建议使用：Dear Mr.Johnson,或 Dear Jack,词首字母全大写，用逗号或不用标点符号,Gentlemen后用冒号,收信人称呼：先生（男人

16、）Mr./Esq.(Esquire)夫人（已婚）Mrs.小姐（未婚）Miss夫人、小姐统称Ms.夫妇俩人Mr.and Mrs.两位或两位以上男子Messrs两位或两位以上女子（已婚）Mesdames两位或两位以上小姐（未婚）Misses常见的头衔（汉英对照）如下：教授Professor博士Doctor(Dr.,Ph.D.)医学博士Medical Doctor(M.D.)总统或校长President,事由Subject line,位置：1.称呼和正文之间 2.齐头式靠左，缩格式居中 3.要加下划线表示的是该信函的主题 1.Re:Your Order No.463 2.Subject:SHEEP

17、WOOL 3.Contract No.8904,For example:Subject:Sales Confirmation NO.5678 for 300 Metric Tons of Soybean OilSub:Your Enquiry of 12 August for Scarves(领带，丝巾),事由：编号5678的300公吨大豆油的销售确认书。,5.We thank you for your enquiry of 5 November.In compliance with your request,we are sending you here with a copy of our

18、 illustrated catalogue and a quotation sheet for your reference.All prices are subject to our confirmation for our aquatic products have been selling well this season.Therefore,we would suggest that you advise us by a fax in case of interest.We await your early reply.6.Yours truly,7.Sig._(Manager)Ch

19、ina National Cereals,Oils and Foodstuffs Imp&Exp Corp.,结尾敬语,信文,落款,Body,OneortwolinesbelowthesalutationIt expresses your idea,opinion,purpose and wishes.Includes three parts:Opening paragraphMiddle paragraphClosing paragraph,结尾敬语,位置：齐头式靠左对齐，缩格式偏右正规场合下常用：1.Yours faithfully,2.Yours truly,3.Faithfully y

20、ours,4.Truly yours,建议使用：Yours sincerely,或 Sincerely yours,第二个单词小写，结尾用逗号或不用标点符号,称呼与结尾敬语的对应关系,建议使用,落款,结尾敬语,手写签名,打印签名,职务（检查协调员）,公司名称,举例：,Yours sincerely,(Signature)Douglas AllenSales ManagerPhilip Tea Exports Ltd.,Yours Faithfully,Philip Tea Exports Ltd.(Signature)Charles Lai managing director,常务董事,附件,

21、位置：落款之下，左对齐说明该信件有附件 1.Enclosure 2.Enc.3.Encl.As Stated（按照规定的）4.Enclosure:Brochure（小册子）,For exmaples:,Encls:2 invoices,Encl:1 B/lading,1 photo,1 certificate,抄送,位置：附件之下，左对齐表示该信件同时抄送给他人 1.明抄：cc Marketing Department 2.暗抄：bcc Mr.Simpson,Carbon copy,收信人知道被抄送,Blind carbon copy,收信人不知道被抄送,附言,Postscript 附言 Ma

22、y be abbreviated as“P.S.”,For exmaple:P.S.:You get 5%discount if you book the jackets by the end of this month.,Elements of Business Letters and Their Positions in the Letter:,LetterheadReference NumberDate Inside Address Particular Address or Attention LineSalutation Subject Line or Caption _ _ _ _

23、Complimentary CloseSignature Enc(cc to XX)Postscript,Body of the letter,皮甲克,皮甲克,We thank you for your letter of March 28.,As requested,we are sending you herewith a copy of our,latest price-list for your reference.Please note that all,prices are understood to be subject to our final confirmation.,We

24、 look forward to your specific enquiry.,Yours faithfully,Manager,Z.G.Wang,Encl.:as stated,CC:our Branch Offices,P.S.Your letter of April 2 has just arrived.We will look into,the matter and reply to you soon.,正文,表示敬意的结尾,署名,职务,附件,抄送,附言,2.Layout of a Business Letter 商业信函的格式,Three major formsIndented Fo

25、rm 缩格式Blocked Form 齐头式Modified Blocked Form 改良齐头式,Forms of Business Letters Indented Form,商务英语写作Unit One Business Letter,Useful Information,Forms of Business Letters Blocked Form,商务英语写作Unit One Business Letters,Useful Information,3.Envelope Addressing,信封格式,写信人在上，收信人在下,信封格式不一,根据收信人名称地址的写法通常分两种格式：缩格式：

26、收信人名称地址逐行右缩齐头式：收信人名称地址左端对齐,缩格式举例,收信人名称地址：逐行右缩,写信人名称地址,Format of Envelope：齐头式举例,写信人名称地址,收信人名称地址：左端对齐,邮寄方式,Via Air Mail(By Airmail)航空Registered 挂号Parcel Post 邮包Express 快递Samples Post 样品,捎交,Mr.Charles WoodKindness of Mr.J.W.Smith 由Mr.J.W.Smith 捎交给Mr.Charles Wood,最终收信人,转交人,转交人地址,Layout of E-mails,电子邮件格式

27、,外发的邮件,收件人,被抄送人,被暗抄人,事由,主体部分,添加附件处,接收的邮件,主体部分,发件人,收件人,被抄送人,事由,日期,附件,三C（Clearness、Conciseness、Courtesy）五C（Clearness、Conciseness、Courtesy、Concreteness、Correctness）七C,4.Principles of Business Letters Writing,Principles of Business Letters Writing,Courtesy Conciseness Clarity/clearness ConcretenessCorre

28、ctnessConsiderationCompleteness,简洁,礼貌,清晰,具体,正确,周到,完整,Being very polite,even in asking the addressee to pay back the debts or refusing his demands.Being prompt in replying to the opposite partys letter.Punctuality will please your customer who dislikes waiting for days before he gets a reply to his l

29、etter.,1.Courtesy means,商务英语写作Unit One Business Letter,Useful Information,2.Conciseness means,All the words/sentences and paragraphs in a letter must be clear cut(清楚，明确的)and straight forward.Three aspects should be paid attention to:,商务英语写作Unit One Business Letter,Useful Information,商务英语写作Unit One B

30、usiness Letter,Conciseness(1),Useful Information,Conciseness(2),商务英语写作Unit One Business Letter,Useful Information,Conciseness(3),商务英语写作Unit One Business Letter,Useful Information,商务英语写作Unit One Business Letter,3.Clarity means清楚，明晰,One sentence for one meaning only.You mustTry to express yourself cle

31、arly,so that the reader will understand.There must be logical relationship between relevant(有关的)sentences.No reversion or repetition（重复）is allowed to appear.In a simple and direct way.,Useful Information,Clarity 清楚,(一)避免用词错误1.As to the steamers(汽船)sailing from Hong Kong to San Francisco,we have bimo

32、nthly direct services.2.We have two direct sailings every month from Hong Kong to San Francisco.3.We have semimonthly direct sailing from Hong Kong to San Francisco.,两月一次,1.We sent you 5 samples yesterday of the goods which you requested in your letter of May 20 by air.2.We sent you,by air,5 samples

33、 of the goods which you requested in your letter of May 20.,4.Concreteness具体,The writer must ensure that the letter contains all the information.Put yourself in readers place.It is necessary to check the message carefully before it is sent out.,5.Correctness正确,Correctness here refers to appropriate(

34、适当的)and grammatically（符合语法规则地）correct language,factual information and accurate reliable figures.Special attention should also be paid to names of goods，specification，quantity，figures,etc.,6.Consideration 体谅,写信时要处处从对方的角度去考虑有什么需求，而不是从自身出发，语气上更尊重对方。You earn 2 percent discount when you pay cash.We will

35、 send you the brochure next month.We allow 2 percent discount for cash payment.We wont be able to send you the brochure this month.,7.Completeness,Completeness 完整 A good business letter should be complete,providing all the information and data necessary for a specific issue.一封好的商业信件应当完整，包含具体问题所需的信息和

36、必要的数据一封商业信函应概况了各项必需的事项，如邀请信应说明时间、地点等，确忌寄出含糊不清的信件。,一封商业信函应概况了各项必需的事项，一封信写得是否完整，建议用五个“W”来检验，既：“Who,What,Where,When 及Why(包括How)”例如在定货的信中，必须明确说明“需要什么商品”(What you want)何时需要”(When you need the goods)货物发到何地何人收”(to Whom and Where the goods to be sent)如何付款”(How payment will be made),Thanks!,Bye.,The opening

37、and conclusion of English business letters:,The opening of English business letters:根据书写商务信函的目的不同，分为：1 回复信件2 主动联系对方,一、对于回复信件的开头：,1 感谢对方来信We thank you forThank you forWe appreciateWe are pleased to receivePlease accept our thanks for后接 your letter（inquiry,telex,e-mail,fax,etc）of,2 对来信进行回复：We are requ

38、ested to reply toIn answer to In response toIn reply to 后接 your letter（inquiry,telex,e-mail,fax,etc）of,3 回复来信中的有关问题：With reference toIn reference toReferring toWe refer to 后接 your letter（inquiry,telex,e-mail,fax,etc）of,4 回复来信中提出的要求或指示：As requested in your letter of As required in your letter of As i

39、nstructed in your letter of According to your letter of In accordance with the request/instructionIn compliance with the request/instruction,5 表达满意和欣喜We are gratefulWe were gladIt was a pleasure 后接 to learn from your letter of that,6 表达遗憾和惊讶We regret We were sorryWe were surprised 后接 to learn from y

40、our letter of that,二、主动联系对方的信件开头：,1 通过别人介绍了解对方：Your company has been recommended to us by We have learnt fromthatThe name of your firm has come to us throughWe have had your name and address given us by,2 对以前信函的补充或确认Further to our letter ofWith further reference to our letter of Confirming our lette

41、r of We confirm that our letter of that,3 通知对方一些事情：This letter is to inform you that We are pleased to inform you that We have the honor to inform you that We have the pleasure informing you thatWe regret to inform you that,conclusion of English business letters:商务信函的结尾：,如果期待对方回复：We shall be glad to

42、 have We hope to be favored withWe shall be obliged forWe are waiting forWe shall appreciateWe look forward to后接a/an/your reply/answer/favorable news/comment/etc.,如果无需对方答复：,1 表达感谢或希望继续合作的意愿We thank you for the service you rendered in this matter.我们感谢你在这件事情上呈现（给予）的帮助Thank you for your attention to th

43、is matterWe appreciate your patronage(光顾，惠顾)and hope that the pleasant relationship between us will continue.Your favorable cooperation will be greatly appreciated.,2 表达歉意We apologize for the delay in replying to your letter.We regret the trouble we are causing you.Please accept our apology for the

44、inconvenience we have caused you.We regret that we cant meet your requirements.,到此,.Arrange some given parts in proper form as they should be set out in a business letter:1)Senders name:China National Light Industrial Products Import&Export Corporation,Shanghai Branch2)Senders address:198 Hunan Road

45、,Shanghai,China 3)Senders E-mail:shanghai 4)Senders telephone number:86-21-662311985)Senders fax number:86-21-243175796)Senders website:7)Date:June 23,20048)Receivers name:Messrs Jameson&Sons Ltd.9)Receivers address:34 Madison Square,Melbourne,Australia10)Salutation:Dear Sirs,11)Subject line:Woolen

46、Goods12)Attention line:Mr.Tony Milton13)Body:Your firm has been recommended to us by Messrs.Charles Evans Ltd.as a leading supplier of woolen goods.Now we are thinking of getting a supply of the above goods from you.Please send us a catalogue,price list and brochure,if available.We are looking forwa

47、rd to your early reply.14)Complimentary close:Yours faithfully 15)Enclosure:As Stated16)P.S.Your letter of April 2 has just arrived.,China National Light Industrial Products Import&Export Corporation,Shanghai Branch198 Hunan Road,Shanghai,China E-mail:shanghai Tel:86-21-66231198Fax:86-21-Date:June 2

48、3,2004Messrs Jameson&Sons Ltd.34 Madison Square,Melbourne,AustraliaAttention line:Mr.Tony MiltonDear Sirs,Subject line:Woolen GoodsBody:Your firm has been recommended to us by Messrs.Charles Evans Ltd.as a leading supplier of woolen goods.Now we are thinking of getting a supply of the above goods fr

49、om you.Please send us a catalogue,price list and brochure,if available.We are looking forward to your early reply.Yours faithfully Freda Enclosure:As StatedP.S.Your letter of April 2 has just arrived.,主席或董事长Chairman副主席或副董事长Vice Chairman副总统或副校长Vice President首相Prime Minister总理Premier省长或州长Governor市长Mayor参议员Senator大使Ambassador秘书长Secretary General一秘First Secretary二秘Second Secretary院长Director,Dean副院长Vice Director系主任Dean,Head,Chair馆长Chief Librarian,Curator阁下Excellency神甫Father,