《兰博基尼》PPT课件.ppt

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1、,Ferruccio Lamborghini,费鲁吉欧兰博基尼,经历了一系列坎坷波折之后，费鲁吉欧兰博基尼终于在1972年从公司隐退。兰博基尼（不管是人还是公司）从来不缺乏想象力，但一直缺少稳固的资金支持。实际上，兰博基尼在1980年破产，意大利商人米兰姆兄弟收购了该公司。后来，兰博基尼还数次易主，其中也包括克莱斯勒汽车公司。但它们没有表现出对兰博基尼真正的爱好者关注。实际上，兰博基尼和奥迪一直深有渊源，它们以前合作追求铝质底盘的构造。这种关系终于在1998年成就姻缘，兰博基尼加入大众汽车集团。在奥迪的资助下，兰博基尼有了自己的管理班子来运作。在奥迪的管理下，该厂在2003年分别推出了Murc

2、ilago概念车和Gallardo。,费鲁齐欧兰博基尼在意大利战后制造了一系列的拖拉机、燃油燃烧器及空调系统，从而为自己的品牌树立了声望，并于1963年在意大利Sant Agata 成立了自己的车厂。据说有一次兰博基尼这个跑车迷打算和恩佐法拉利（Enzo Ferrari）会面，想对其产品提些改进建议。然而法拉利并无意听取一个拖拉机制造商的意见。虽未经考证，这则轶事始终在圈内流传。不论事实真相如何，一年后首款兰博基尼跑车兰博基尼350GTV面世了，它标志着一段令人称奇的成功之路的开始。没人能想到日后世界上的一些超级名流会竞相购买兰博基尼,兰博基尼汽车没有广告语，只有宣传片兰博基尼（Automob

3、ili Lamborghini S.p.A.）（粤港地区称之为林宝坚尼，台湾地区则将其译为蓝宝坚尼或蓝宝基尼）全球顶级跑车制造商及欧洲奢侈品标志之一，总公司坐落于意大利圣亚加塔波隆尼（SantAgata Bolognese），由费鲁吉欧兰博基尼在1963年创立。早期由于经营不善，于1980年破产；数次易主后，1998年归入奥迪旗下，现为大众集团（Volkswagen Group）旗下品牌之一。兰博基尼的标志是一头充满力量、正向对方攻击的斗牛，与大马力高性能跑车的特性相契合，同时彰显了创始人斗牛般不甘示弱的个性。,品牌商标说明：兰博基尼汽车公司是一家坐落于意大利圣亚加塔波隆尼的跑车制造商，公司由

4、费鲁吉欧兰博基尼品牌在1963年创立。早期由于经营不善，于1980年破产；数次易主后，1998年归入奥迪品牌旗下，现为大众集团旗下品牌之一。兰博基尼的品牌商标是一头充满力量、正向对方攻击的斗牛，与大马力高性能跑车的特性相契合，同时彰显了创始人斗牛般不甘示弱的个性。这个汽车商标的设计来源于金牛星座，是其创始人 Ferruccio Lamborghini 为刺激法拉利创始人 Enzo Ferrari 故意而为的设计。,兰博基尼商标设计来源,The Lamborghini Aventador J is an absolute one-off:a one-of-a-kind piece of art.

5、It combines the overwhelming performance of the Lamborghini Aventador with the most intense experience of power and dynamics imaginable in an automobile.,Aventador J Unica,Automobili Lamborghini is bringing motor racing excitement directly to the road.This new and most extreme top model in the Galla

6、rdo lineup is based on the successful race car from the Lamborghini Blancpain Super Trofeo,the worlds fastest single-make series.The car,presented on September 12,2011 at IAA Frankfurt fair,will be produced in a limited run of 150 numbered units and will be available upon request in the historically

7、 suggestive“Rosso Mars”.,THE MOST EXTREME GALLARDO EVER,LP 570-4 Super Trofeo Stradale,The first lamborghini sports car 350 GTV,The Gallardo Superleggera is an uncompromising driving machine.Its running gear,with its mighty braking system,has a dedicated and exceptionally precise set-up,while its 19

8、-inch wheels,Pirelli P Zero Corsa,clad in Pirelli sports rubber,are extremely light.The Lamborghini Gallardo LP 570-4 Superleggera brings a whole new meaning to the term“super sportscar”.,THE PACEMAKER,GALLARDO LP 570-4 SUPERLEGGERA,The Gallardo LP 560-4 is one of the worlds most exclusive sports ca

9、rs.No other automobile in its class can combine unrivaled performance and such elegant contours so adroitly.It is a ground-breaking combination of athleticism and luxury that delivers a unique driving experience.It is so rounded that there is precious little left to add except for your own personali

10、ty,of course.,LUXURY AND PERFORMANCE,GALLARDO LP 560-4,The new SpyderPerformante is an automotive high-performance athlete that combines sheer sporting excellence and extreme performance with that unique open-air feeling that only a soft-top spanning the ten-cylinder power unit can offer.Ultimately,

11、every spin in the Spyder Performante is like a journey into the eye of the storm.,LESS WEIGHT,MORE FASCINATION,With the Gallardo LP 570-4 Spyder Performante,Lamborghini is setting a benchmark in the most fascinating automobile segment of all the open-top super sports car.As“Performante”,the Gallardo

12、 Spyder is even lighter thanks to CFRP technology,even more agile and even more dynamic.,LP 570-4 Spyder Performante,The Gallardo LP 560-4 Spyder seamlessly continues the design tradition of the Lamborghini brand.It combines the outstanding performance of the coup with the uncompromising look of an

13、opentop luxury sports car.The result is one of the most beautiful cars in its class.Now you can customize it to match your imagination and make the LP 560-4 Spyder the most beautiful Gallardo in your very own class.,A DYNAMIC EXPERIENCE OF UNPARALLELED INTENSITY,FEATURES LIKE NO OTHER,LP 560-4 Spyde

14、r,THE PUREST FORM OF MAXIMUM OPEN-AIR DRIVING FUN,The Gallardo LP 550-2 Spyder combines the open spyder body style with purist rear wheel drive.This version brings together that stunning level of open-air driving fun that can come only from a super sports car with a folding roof and an unbelievably

15、agile and spontaneous handling.,LP 550-2 Spyder,THE PUREST FORM OF MAXIMUM OPEN-AIR DRIVING FUN,The Sesto Elemento is a masterpiece of extreme lightweight engineering and demonstrates the outstanding expertise of Automobili Lamborghini in all areas of carbon-fiber technology.Thanks to its sensationa

16、l power-to-weight ratio of only 1.75 kilograms per hp,this very limited edition supersports car delivers unparalleled performance.From a standing start,the Sesto Elemento catapults itself to 100 km/h(62 mph)in a sensational 2.5 seconds.,Sesto Elemento,AMAZING POWER-TO-WEIGHT RATIO,Built in Italy.Jus

17、t arrived from the future.Lamborghini has a history of revolutionary thinking.Whether in terms of design,like the iconic scissor doors.Or in terms of technology such as the V12 engine and carbon-fiber technology.Going far beyond what was previously thought possible is just as much a part of our bran

18、d as our core values:uncompromising,extreme,Italian.These values are the reason why every single Lamborghini is breathtakingly unique.The Aventador LP 700-4 represents a whole new level of performance,sets new benchmarks in the super sports car segment,and provides a glimpse into the future.Its a car thats already achieved legendary status.,Aventador LP 700-4,700 HP,350 KM/H,0-100 KM/H IN 2.9 SEC A RELENTLESS FORCE,