《数字营销资料》PPT课件.ppt
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1、Tealeaf Customer Experience Management for Digital Channels,600+Enterprise Customers;30%of Fortune 100 Increase web and mobile conversion rates Reduce IT and support costs Improve customer satisfaction and retention Improve customer service efficiency,Tealeaf-The Leader in Online Customer Experience
2、 Management,Improving online customer relationshipsone experience at a time,2012 IBM Corporation,Many industries use IBM Tealeaf for transactional and self service sites,“The companies that focus on customer experience are the ones that will win”MandMDirect,4,“We absolutely want to give our customer
3、s the best possible online experience so they continue to fly with us”US Airways,Removing sources of customer“struggle”,Usability issues,Application issues,Site errors,System issues,Make the online experience better by:,6,Tealeaf Captures Every Customer,Every Interaction,Every Time for both Web and
4、Mobile,Filling the Gap:Requires VisibilityInto Actual Customer Experience,2012 IBM Corporation,9,Tealeaf:A Video Camera on Every Customers Shoulder,Identifying Customer Obstacles,Why did the customer abandon session?,What is the reason for failed transactions?,How can I immediately know about issues
5、 and retarget those who suffered?,What is the business loss due to each error,Is there a trend for failures?(device?Browser?OS?,How can I understand customer obstacles?,AnswersCapabilities to Quantify and Act on Obstacles,Quantify the Financial Impact of an Obstacle,Revenue Impact Analysis,Discover
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- 数字营销资料 数字 营销 资料 PPT 课件
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