《手表广告策划》PPT课件.ppt

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1、欧米茄OMEGA,Introduction,Louis Brandt founded by the Swiss watchmaker Omega in 1848。Omega has four series products：Constellation series，Seahorses professional diving series，Super series and Disc fly series。,History spirit,1.Sporting:Athletics,swimming,sailing,golf,Youth Olympic Games,Olympic Timekeepin

2、g History,London 2012 etc.,2.Pioneering:Space missions,Solar impulse,Orbital stations,news from space etc.,History spirit,Image ambassador,Wrist cultureThe Best Choice,OMEGA,Wrist culture,Luxurious,High-profile,Fashionable,The Best Choice(Message),Market positioning:with the image of luxurious,high-

3、profile,fashionable to enter the market.Customer object：Social elites of high income,high grade,for ostentation and grades.The best choice for celebrity and successful people.,As advertisements,OMEGA show us their technical superiority and extravagant appearance,and they arouse social achievers emot

4、ion consonance.Their ads centre on the purport of luxury,fashion.They catch hold of the law that customer accept advertisement information.In addition to use spokesman,Omegas commercial supports reach excellent ad effects.Such as they helped us conquer the oceans depths,and allowed us to time the worlds most important sporting events.It was the best of the accuracy of the propaganda.,Analysis,ENDTHANK YOU,康盈莹f09031206Pantene陆紫君f09031205Clairol陆志晶f09031201Swatch严筱筱f09031207Omega,