SWOT分析英文版及案例.ppt

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1、SWOT Analysis,The facility was old,The staff lack of motivation,The building was really small,There was a lot of paper Work and bureaucracy,3,1,5,4,2,Starting position,case,Health Center,These characteristics resulted in this health centre facing up to a lot of problems with the accommodation of the

2、 patients,Starting position,case,the establishment of a new advancedhospital in the city made the situation even worse,case,Starting position,So the health Center may cant achieve its mission,Now,they decided to perform a SWOT,analysis in order to perform the,best decision-making for all,the problem

3、s that they faced!,case,Of course they need your,help!,?,Rules,Using SWOT analysis grid(next 2 slides)Two groupsUsing paper10 minutes for analysis10 minutes for decision making,SWOT Analysis Matrix,INTERNAL FACTORS,EXTERNAL FACTORS,STRENGTHS,WEAKNESSES,OPPORTUNITIES,THREATS,HARMFULTo achieving the o

4、bjectives,HELPFULTo achieving the objectives,SWOT Analysis Matrix(recommended),Opportunities,Threats,SO,WO,ST,WT,Options,Options,Options,Options,Weaknesses,Strengths,steps,Step 1:Purpose of conducting SWOT analysis Step 2:The gathering of information on Strengths and Weaknesses focused on the intern

5、al factors of skills,resources and assets,or lack of them.The gathering information on Opportunities and Threats should focus on the external factors,steps,Step 3:The manager of the health centre encouraged all the members of staff to freely express their opinions about what they felt to be appropri

6、ate Step 4:SWOT matrix Step 5:After completing the SWOT matrix the SWOT participants had a wider view of the situation at the centre so they were able to propose the alternatives that helped considerably in the operation of the health centre,Now is yourshow time!,Review of SWOT analysis,Review,What

7、is SWOT analysis?,S,W,T,O,Strengths,Weaknesses,Opportunities,Threats,What is SWOT analysis,A SWOT analysis is a planning tool used to understand the Strengths,Weaknesses,Opportunities,and Threats involved in a project or in a business.It involves specifying the objective of the business or project a

8、nd identifying the internal and external factors that are supportive or unfavorable to achieving that objective.,SWOT Analysis,S,W,O,T,Strengths,Positive tangible and intangible attributes,internal to an organization.They are within the organizations control,SWOT Analysis,S,W,O,T,Weaknesses,Factors

9、that are within an organizations control that detract from its ability to attain the desired goal.Which areas might the organization improve?,SWOT Analysis,S,W,O,T,Opportunities,External attractive factors that represent the reason for an organization to exist and develop.What opportunities exist in

10、 the environment,which will propel the organization?,SWOT Analysis,S,W,O,T,Threats,External factors,beyond an organizations control,which could place the organization mission or operation at risk.The organization may benefit by having contingency plans to address them if they should occur.Classify t

11、hem by their“seriousness”and“probability of occurrence”,SWOT Analysis Matrix,Opportunities,Threats,SO,WO,ST,WT,(Offensive)make the most of these,(Defensive)watch competition closely,(Adjust)restore strengths,(Survive)turn around,Weaknesses,Strengths,Product evaluation,Competitor evaluation,Decision

12、Making(with force field analysis),Strategic Planning,Situational Analysis,SWOTanalysis,Problem solving,When to use SWOT analysis?,step 5Evaluate listed ideas against objectives,Step 4 List S,W,O,T in the SWOT Matrix,Step 3Create a workshop environment,Step 2 Allocate research and information-gatheri

13、ng tasks,Step1 Establish the objectives,How to do SWOT analysis-5steps,Simple rules for a successful SWOT analysis,Be realistic about the strengths and weaknesses of your organizationThe Analysis should distinguish between where your organization is today,and where it could be in the futureBe specif

14、ic.Avoid grey areasAlways analyse in relation to your competition,Simple rules for a successful SWOT analysis,Keep your SWOT short and simpleAvoid unnecessary complexity and over analysisThere is little point in listing an Opportunity(O)if the same opportunity is available to competitorsIt is pointless to say you have Strengths(S)if your competitors have the same,An unclear goal,Maintaining too narrow of a focus,Neglecting input from others,Performing an analysis only once,Reliance on SWOT as a holistic,diagnostic strategy,What kind of mistakes may we often make in SWOT analysis?,Thank you!,