欧美广告PPTBranding.ppt

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1、 Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,ONLINEBRANDING,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,HOW,does it work?,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,Cseng Lim 2008.All Rights Reserved|Social Media

2、 Outsourcing and Coaching,BRAND MATURITY MODEL,TAXANOMY,OF BUILDING BRANDS,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,LEVEL,1,SALES,FINANCIAL PERFORMANCE,COMMODITY PUSHERS,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,LEVEL,2,SALES,FINANCIAL P

3、ERFORMANCE,SEED BRAND COMPANY,MARKETING,BRAND AWARENESS,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,LEVEL,3,SALES,FINANCIAL PERFORMANCE,SEED BRAND COMPANY,MARKETING,BRAND COMM,BRAND IMAGE,BRAND AWARENESS,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coa

4、ching,LEVEL,4,IMAGE,FINANCIAL PERFORMANCE,CONSCIOUS BRAND COMPANY,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,LEVEL,5,IMAGE,FINANCIAL PERFORMANCE,MEZZANINE BRAND COMPANY,MARKETING,BRAND COMM,BRAND AWARENESS,BRAN

5、D IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,RESORCS.OPTIMIZATION,MARKET PROTECTION,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,LEVEL,6,IMAGE,FINANCIAL PERFORMANCE,MATURE BRAND COMPANY,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE

6、,INTELLECTUAL PROP.,RESORCS.OPTIMIZATION,MARKET PROTECTION,BRAND TRUST,BRAND LOYALTY,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,LEVEL,7,IMAGE,FINANCIAL PERFORMANCE,LEADER BRAND COMPANY,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLEC

7、TUAL PROP.,RESORCS.OPTIMIZATION,MARKET PROTECTION,BRAND TRUST,BRAND LOYALTY,MARKET LEADERSHIP,BRAND EXPERIENCE,BRAND INNOVATION,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,Online Fraud,really bad for your company,if there is no response measure,really good for your compa

8、ny or customers,Rumor and Negative Publicity,Better Targeting,More Precise Campaign Metric,Relative Lower Cost,Capacity to Influence,More Choices,Market Reviews,Specialist Resource,More engagement channels,More competition,Market reputation,Price pressure,Content Freshness,SEO and SMO Know-How,Cseng

9、 Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,Source:NST,Malaysia,examples of successful brandsJust,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND I

10、MPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND TRUST,BRAND EXPERIENCE,BRAND INNOVATION,Trusted Payment Gateway Security Accreditation Clear transaction policies Transparent cost to customers Post-Sales online support Recommendations,Cseng Lim 2008.All Rights Reserved|Social Media Outsourc

11、ing and Coaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND TRUST,BRAND EXPERIENCE,BRAND INNOVATION,Social Media OptimizationOnline Guerilla Campaign Direct Marketing Campaign Onli

12、ne Offers,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND TRUST,BRAND EXPERIENCE,BRAND INNOVATION,Online Adverti

13、sing Online PR Releases Newsletter Subscriptions Email Subscription Online Comm Downloads Social Media Optimization,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESS

14、ION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND TRUST,BRAND EXPERIENCE,BRAND INNOVATION,Brand nameSite nameOnline Advertising&Placements SEO Offline Marketing Campaign,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND O

15、NLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND TRUST,BRAND EXPERIENCE,BRAND INNOVATION,Site Graphic Design Security Accreditation Content Freshness,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,LEVEL,8,HOW,FINANC

16、IAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND TRUST,BRAND EXPERIENCE,BRAND INNOVATION,Product Pricing Variety of Choice Delivery Logistics Security Accreditation Post-Sales online support Offers and Sp

17、ecials Competitor comparisons 3rd Party Reviews,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND TRUST,BRAND EXPE

18、RIENCE,BRAND INNOVATION,IP mark IP policies and terms Enforcement Customer education,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTE

19、LLECTUAL PROP.,BRAND TRUST,BRAND EXPERIENCE,BRAND INNOVATION,Co-branding Social Media Optimization Customer policies Transaction policies Privacy policies Security accreditation Profile and background Accessibility to real people Efficiency and speed of support Accuracy and updated information Recom

20、mendations 3rd party reviews,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND TRUST,BRAND EXPERIENCE,BRAND INNOVA

21、TION,Site architecture Ease of navigation&search Error handling mechanics Social Media Optimization Design and presentation,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND

22、 IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND TRUST,BRAND EXPERIENCE,BRAND INNOVATION,Social media optimization Web 3.0 Real product and service innovation.,SOCIAL MEDIA FOR BUSINESS COACHING,Cseng Lim 2008.All Rights Reserved|Social Media Outsourcing and Coaching,Strategic Social MediaProgram Design forBusiness:Step-by-Step GuideUSD19.99 onlyat,