Disney迪士尼ppt英文演讲展示.ppt

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1、Principal activities,entertainment programming,theme parks,toys,books,video games,media networks:ESPN sportsABC Television NetworksHollywood Pictures,Location,Hyperion Avenue,Burbank,California,American,Origin,Disneys founder Walter Elias Disneycompany：Disney Brothers Cartoon Studio；Walt Disney Stud

2、io,Directors,the founder,the current CEO,Walt Disney,Robert A.Iger,competition,film:Dream Works Toy:Barbie of the Mattel company,STRENGTHS,Global Standardization.Target Customer:Children.Popular Brand Name.Diversification.Popular characters,WEAKNESS,Excessive Research&Development.High Investment.Hig

3、h Risk Factor.Limited range of target audience group.,OPPORTUNITIES,Attraction of children to television.Cheaper alternatives to soft toys.Global Localization,THREATS,Competitors:National,Regional&Global.Highly Demanding in terms of Sales,Creativity and Innovation.Employee Retention,NUMBERS,Employee

4、s:112 thousandsSales:30.8billion dollarsProfits:2 billion dollarsTotal value:51billion dollarsPresent on the stock marketMarket share:55.1 billion dollars,global company,my own analysis of the numbers,occupy large maket share,brilliant prospects,prospects for the future,More potential customer More dramatic influence The spread of Disney culture,reason,Every child seen the Disney filmEverybody want to go to the Disneyland Every girl has a dream of being a princess,members,