ASC葡萄酒培训教程二级.ppt

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1、,ASC Wine Training Program Level 2葡萄酒培训课程-2,ASC FINE WINESChinas leading provider of quality imported wines 精心为您挑选优质进口葡萄酒,ASC Fine Wines Company ProfileChinas largest importer and distributor of wines,ASC Fine Wineswas founded in China in 1996 by the St.Pierre family.Our Mission:ASCs mission is twof

2、old:to provide customers with the best selection of high quality wines from around the world at competitive prices,and to offer the best service of any wine importer in China.The Wines:ASC Fine Wines imports 650 different wines from 12 different countries and is the exclusive importer and distributo

3、r for 55 wineries from around the world,providing China with an unrivalled collection of world famous wines from many of the most respected wineries in the world.Unrivaled Service:ASCs handpicked staff of 170 in Beijing,Shanghai,Shenzhen and Guangzhou are some of the most knowledgeable wine people i

4、n China.Training and wine education are a big part of their jobs.We strive to always deliver 100 percent of what the customer orders,in excellent condition,when they need it.Wine Promotion and Education:ASC Fine Wines provides extensive promotional and educational support for its customers throughou

5、t China,including training for hotel and restaurant staff and wine-related promotions such as wine tastings and dinners.,ASCASC精品葡萄酒简介作为中国最大的葡萄酒进口商与经销商，ASC精品葡萄酒于1996年由圣皮尔家族创建。宗旨:ASC精品葡萄酒两大主要宗旨为：向消费者提供最具价格优势的优质葡萄酒，提供最好的相关服务。葡萄酒:ASC精品葡萄酒现在是55家世界知名葡萄酒公司独家进口代理及经销商，产品分别来自12个国家，共计 650个品种，所汇集的精品葡萄酒无论从产地、酒庄

6、、种类、知名度还是品质方面都在国内绝无仅有。全面周道的服务:ASC北京、上海、广州及深圳的员工共170人，可谓中国最具葡萄酒相关专业知识的优秀人才。他们相当一部分工作是进行葡萄酒知识培训。ASC一直为确保百分之百满足客户订货需求而不懈努力。葡萄酒促销及知识培训:ASC面向全国客户提供全面的产品推广与知识培训支持，包括对酒店及餐厅员工的培训，并进行相关的葡萄酒推广活动，如举办品酒会及葡萄酒晚宴。,Training guideline,Who can deliver?Target audienceTime Materials checklist:,All sales and training ma

7、nagersAll restaurant staffLecture 60 minutes Exam 10 minutes CD-Rom,Lap-top,Projector,exam sheets,printed materials,wine list of the client,1 bottle of wine for tasting,培训索引,所有销售员和培训经理所有餐厅员工演讲 60分钟考试 10分钟CD盘，手提电脑，投影仪，考试卷，资料，酒单，1瓶品尝酒,演讲者：听众：时间:演讲材料:,Table of contents目录,I)Wine making processII)Main wi

8、ne regionsFrance(Bordeaux,Burgundy,Champagne)ClassificationItaly(Piedmont,Tuscany,Veneto)Classification Spain(Rioja,Catalonia)classification,I)葡萄酒酿造II)主要葡萄酒产区 法国（波尔多，勃根蒂，香槟地区）分级 意大利（皮尔蒙特，托卡纳，维纳图地区）分级 西班牙（里奥哈，卡特卢那地区）分级,Table of contents 目录,美国，加利福尼亚，分级澳大利亚（南澳洲，西澳洲，新南部，维多利亚）新西兰智利阿根廷南非III)葡萄酒杯IV）葡萄酒保存,U

9、SA,California,ClassificationAustralia(South Australia,Western Australia,New South Wales,Victoria)New ZealandChileArgentinaSouth AfricaIII)Wine Glasses IV)Wine Conservation,II Wine making process 葡萄酒酿造程序,Red wine红葡萄酒White wine白葡萄酒Ros wine玫瑰葡萄酒Sparkling wine汽泡酒Fortified wine加强葡萄酒,Red Wine Making Proce

10、ss红葡萄酒酿制过程,Red grapes are first crushed and de-stemmed,then placed into a container.红葡萄 先去梗压榨，然后放入容器The alcoholic fermentation will start,at the same time maceration is taking place 接下来，酒精发酵就开始了，浸渍也在同步进行During that time the tannins,flavors and coloring substances will dissolve into what is going to

11、become wine(the must).在此期间，丹宁、香味及颜色等物质逐渐溶解入即将产生的葡萄酒中。,White Wine Making Process 白葡萄酒酿制过程,Ros Wine Making Process 玫瑰葡萄酒酿制过程,If you allow only a few hours of maceration,the wine will pick up some coloration from theskins,and the wine is only slighted tainted.如果仅有短时间的浸渍，葡萄酒的颜色就不会很深 Only Champagne can u

12、se the direct blending of white and red wines to produce Ros wines.只有香槟可以直接使用白葡萄酒和红葡萄酒 的混合来调制玫瑰葡萄酒。,Bottling 装瓶,White Wine白葡萄酒,Red Wine红葡萄酒,Ros Wine玫瑰酒,During a second fermentation,yeast converts sugar into alcohol and gas(Co2)在第二次发酵过程中，酵母把糖份转化为酒精和气体（二氧化碳）3 methods/种方法,Highest quality高质量,1-Secondary

13、 fermentation in bottle 瓶中二次发酵2-Secondary fermentation in a tank 桶中二次发酵3-Carbonation 二氧化碳法,Sparkling Wine Making Process气泡葡萄酒的酿制过程,Lowest quality低质量,Second Fermentation in Bottle瓶中二次发酵,The Traditional Method,used for the production of champagne and fine sparkling wines:传统的酿造方法，用于制作香槟和比较好的汽泡酒。A mixtu

14、re of wine,sugar and yeast is added to the still wine and will set off a further fermentation in the bottle to create the sparkle.把葡萄酒、糖和酵母的混合物加入一般葡萄酒中，会在瓶中引起第二次发酵产生汽泡。,Tank Method&Carbonation桶中二次发酵&二氧化碳法,Tank Method:（or Charmat method）Dry base wine is placed together with sugar and yeast in a seale

15、d tank,then the second fermentation takes place.桶中发酵：将静止干葡萄酒作为基酒，加入糖和酵母，放入密封的酒桶中进行二次发酵。Chief Advantage:a much lower cost,but quality cannot match the traditional method 主要优点：成本大幅度降低，但是难以达到传统方法酿制的质量。Carbonation:artificially added bubbles.Very inexpensive but low quality 二氧化碳法：人工加入汽泡，非常便宜，但是质量较低。,Fort

16、ified Wines 加强葡萄酒,Wines in which grape based spirit is added either after the fermentation or during the fermentation.在发酵后或发酵过程中，加入由白兰地This operation is called the fortification of the wine Examples:1）Port（Fortified during fermentation）2）Sherry（Fortified after fermentation）这个过程叫做葡萄酒的加强。例如：1）钵酒（发酵过程中

17、加强）2）雪利酒（发酵后加强）,II Main Wine Regions 主要葡萄酒产区,Old World旧世界France法国 2*Italy意大利 1*Spain西班牙3*,New World新世界USA美国 4*Australia澳大利亚6*Chile智利Argentina 阿根廷5*New Zealand新西兰South Africa南非,*Top six producers in volume产量前六名国家,II Main Wine Countries 主要葡萄酒产酒国,(Southern hemisphere+USA)南半球美国,(European Countries)欧洲国家,

18、French Wines法国葡萄酒,Mother country for fine wines 优质葡萄酒的故乡One of the highest levels of consumptions:55 liters人均葡萄酒消费高，55升/人AOC terroir AOC产区的自然条件Complete vineyards 酒庄众多The barrel is a French invention 葡萄酒桶由高卢人发明,French Wine Regions法国葡萄酒产区,French vineyard:法国葡萄园900 000 hectares/公顷 Main wine regions:主要葡萄

19、酒产区Bordeaux：波尔多Burgundy：勃根蒂Champagne：香槟,Bordeaux Wine Regions 波尔多产区,Main appellations:主要产区Medoc：美铎高地Graves：格莱乌Sauternes：苏丹Saint-Emilion：圣爱美浓Pomerol庞马洛,Bordeaux Wines波尔多葡萄酒,Left bank:more suitable for Cabernet Sauvignon,Right bank for Merlot左岸：更适合种植加本力苏维翁，右岸更适合梅洛1855 official listing of the best wine

20、s.61 crus classes in 5 categories.官方列出最佳葡萄酒：包括5大类、61种头等苑葡萄酒5 first growths:Chateau Lafite Rothschild,Chateau Latour,Chateau Margaux,Chateau Haut-Brion,Chateau Mouton Rothschild 五大酒庄：莎都拉菲城堡，拉图城堡，玛歌法定产区，布里翁高地古堡、木桐罗希尔古堡Right bank:Top appellations are Saint-Emilion and Pomerol右岸：最高产区是圣爱美浓和庞马洛法定产区,Good p

21、roducers:Ginestet,Robert Giraud 优质生产商：吉娜斯，罗伯特基拉德,Some of the greatest wines in the world ranked according to the micro-climates 世界上一些最好的葡萄酒的等级划分是根据微气候的Small and family owned estates较小的家族酒庄669 AC，30000 hectares/公顷669个法定产区，Precise hierarchy as pyramid:精确的金字塔等级划分-Red wines are made out of Pinot Noir 红葡

22、萄酒由黑皮诺葡萄制成-White wines of Chardonnay 白葡萄酒由莎当妮制成,Grand Cru 头等苑Premier Cru 特级Regional AOC 优质,Good Producer:Louis Jadot 优质生产商：路易亚都世家,Burgundy Wines 勃根蒂葡萄酒,The best sparkling wine in the world世界上最好的汽泡酒产区In the north of France on a chalky rock 法国北部的石灰岩区域3 Grape varieties:Pinot Noir,Pinot Meunier and Char

23、donnay 3种葡萄品种：黑皮诺，皮诺莫妮亚，莎当妮Invention of the secondary fermentation in the bottle method 创造了瓶中二次发酵法Good Producers:Mumm,Bollinger 优质生产商：木马，首席法兰西香槟,Champagne香槟地区,French wines Classification法国葡萄酒等级,France法国,Total Production总产量比例,Appelation dOrigine Controlee System/法定产区系统Informs about the provenance of

24、the wine but also about a relative quality due to control on these factors:可以反映葡萄酒的起源，还有因以下一些规定决定的品质：,Appellation Controle System法定产区系统,Production zone 产区Authorized grape varieties 指定葡萄品种Viticulture and viniculture techniques 葡萄栽培法和葡萄酒酿造技术Minimal content in alcohol 最低酒精含量Yield limit 产量限制,AOC:A quest

25、 for quality AOC 品质的追求,BORDEAUXCommune,The smaller the appellation,the better the quality,due to stricter regulations.根据严格的规则，产区越小，质量越高,Bordeaux波尔多,Medoc美铎高地,Pauillac普伊勒,Margaux玛歌,Village 村庄,Region 地区,District 小产区,Italian Wine Regions意大利葡萄酒产区,Italian vineyard:意大利葡萄园900 000 hectares 900 000公顷Main win

26、e regions:主要葡萄酒产区Piedmont 皮尔蒙特Tuscany托斯卡纳Veneto 维纳图,Italian Wines意大利葡萄酒,Italy is the largest wine producer in the world意大利是世界上最大的葡萄酒生产商Italy has an impressive wine history,probably as early as 800 BC.意大利拥有悠久的葡萄酒历史，大约开始于公元前800年，A diversity of wines with more than 300 native grape varietals拥有超过300种葡萄品

27、种Piedmont.皮尔蒙特Tuscany 托斯卡纳Veneto 维纳图,Piedmont 皮尔蒙特地区,Piedmont:means“foot of the mountain”皮尔蒙特：意思是山脚下Red varieties:Barbera,Nebbiolo.The latter produces world-class wine but demands lots of care.红葡萄品种：巴罗洛、尼比奥罗罗，后一种葡萄用于酿造世界级葡萄酒，但需要很多照料。White varieties:Dolcetto,Cortese白葡萄品种：多斯托、科缇斯。In Piedmont there are

28、 about 50 DOCG and DOC Some of the most famous:Barolo,Barbaresco,Gavi di gavi 在皮尔蒙特大约有50种DOCG和DOC区。其中非常著名的有：巴罗洛、芭芭罗斯、嘎提那拉和阿斯蒂,Good producers:Gaja,Michele Chiarlo优质生产商：嘉雅，迈克基阿罗,Tuscany托斯卡纳地区,Region of central Italy.Boasts some of the best wines on the peninsula意大利中部，出产一些半岛最好的葡萄酒。Chianti and Brunello

29、di Montalcino基昂蒂和蒙塔尔奇诺布鲁诺Traditional grape:Sangiovese传统葡萄品种：桑吉奥维斯 Super Tuscans特级托斯卡纳,Good Producers:Fonterutoli,Ruffino,Col DOrcia优质生产者：马泽世家，鲁芬诺,科尔多奇亚,Veneto维纳图地区,Good producers:Tomassi,Campagnola 优质生产商：托马斯，坎帕尼奥拉,Vast region in the oriental north of Italy,has a diverse climate according to the prox

30、imity to the sea or to the alps.意大利东北部辽阔的地区，拥有多变的气候条件，取决于该地更接近海洋还是更接近阿尔贝斯山脉。Elegant white:Soave 索阿维是一款优雅的白葡萄酒Valpolicella is the one of the most important red wine in Italy瓦尔普利切拉是意大利最著名的葡萄酒之一。Amarone is a distinguished wine made by dried grapes阿马罗内是一款用晒干的葡萄酿制的特酿,Appellation Control System法定产区,ITALY意

31、大利,特级法定产区酒,法定产区酒,地区餐酒,普通餐酒,Italian Wines Classification意大利葡萄酒等级划分,DOCG:The highest level,all bottled with the seal of the government 最高等级，所有的葡萄酒都由政府封印DOC:Equal to the French AOC.与法国AOC同级IGT:Table wine,but the origin has to be mentioned.Exceptional wines can be found under varietal or brand name 桌酒，必

32、须标明产地。除非能通过葡萄品种或品牌得出它的产地Vini di tavola:Not subject to the control of origin 对葡萄酒产于何处并无讲究,Spanish Wine Regions 西班牙葡萄酒产区,Spanish vineyard:西班牙葡萄园：1200 000 hectares 公顷Main Wine Regions:主要葡萄酒产区：Rioja里奥哈Catalonia卡特卢那,Rioja里奥哈地区,Rioja is Spains most famous wine region.The main grape variety is Tempranillo.

33、里奥哈地区是西班牙最大的葡萄酒生产区。主要的葡萄品种是泰普尼洛Tempranillo,generally not too alcoholic with lots of color 泰普尼洛：通常不含太多酒精，颜色较深Vino tino means red wine in Spanish Vino tino在西班牙语中意思是红葡萄酒,Cava,sparkling wine produced in the Catalonia region,(Barcelona region)加瓦是卡特卢那地区出产气泡酒的地区（位于巴赛罗那地区）Grapes varieties:blend of Viura,Par

34、ellada,Xarel-Lo for the white葡萄品种：威瑞、帕瑞拉达、夏瑞罗For cava,“Metodo tradicional”must be written加瓦，必须注明“传统的汽泡酒酿制法”,Good Producer of Cava:Freixenet 加瓦优质生产商：菲斯奈特,Catalonia卡特卢那地区,Spanish wine classification西班牙葡萄酒等级,Denominacion de Origen Calificada 特级法定产区酒Denominacion de Origen法定产区酒Vino de la Tierra地区餐酒Vino d

35、e mesa餐酒,DOC,DO,American Wines美国葡萄酒,400 000 hectares 公顷的葡萄园1976 Steven Spurrier holds a blind tasting in Paris Spurrier 在巴黎举办了盲品First wine in the 16th century16世纪，第一瓶葡萄酒问世Zinfandel is a specialty of California.仙芬黛是加利福尼亚州的特色葡萄品种,California Wine Regions加州葡萄酒产区,Over 90%of American wine production 占美国葡萄

36、酒总产量的90以上 225 000 hectares 公顷的葡萄园 Napa Valley纳帕山谷 Sonoma county 索诺马县 Five Climate Zones 5个气候区域,Good producers:Beringer,Kendall-Jackson优质生产商：贝灵哲，肯德.杰克逊,USA wine classification美国葡萄酒分级,American wines can be classified into the following 3 categories:美国葡萄酒的划分为以下3类：State wine(100%grapes from the states)E

37、x:Californian wine 州酒命名制（100由州生产）例如：加利福尼亚州County wine(75%grapes from the county)Ex:Sonoma county县酒命名制（75的葡萄品种来自该县）例如：索诺马县A.V.A wine(American Viticultural Areas)Ex:Sonoma coast A.V.A 命名制（美国葡萄酒种植区）例如：索诺马海岸,USA wine classification美国葡萄酒分级,-Notoriety of the regions 产区-Delimitation 定界-Nature of the soil土壤

38、的自然条件-Climatic conditions气候条件,AVA（American Viticultural Area）is based on the:AVA（美国葡萄酒种植区）的有关规定,-No viticulture restrictions没有种植限制,Australian Wine Regions澳大利亚葡萄酒产区,Australian vineyard regions澳大利亚葡萄园地区150 000 hectares 公顷Main wine regions主要葡萄酒产区 South Australia/南澳洲Western Australia/西澳洲New South Wales/

39、新南威尔士 Victoria/维多利亚,Australian Wines澳大利亚葡萄酒,Australia benefits from lots of sun exposure and consistent climates.-Good grape growing conditions澳大利亚得益于充足的阳光与持续的气候条件，非常适宜葡萄的生长State of the art wine making techniques,fruit driven and varietal focused.聚焦于葡萄制造技术，注重葡萄酒的果香味和葡萄品种Shiraz is the famous variety

40、of Australia设拉子是澳洲著名的葡萄品种,South Australia 南澳大利亚,Producing 50%of Australias total,South Australian is a phylloxera free state约占澳大利亚全国葡萄酒产量50，南澳洲无葡萄根瘤虫的困扰。The most famous winery regions of Australia:Barossa Valley,Adelaide Hills,Eden Valley,Coonawarra,Clare Valley,McLaren Vale.澳大利亚最著名的葡萄酒生产地区是：布诺萨山谷、安

41、迪拉斯山、伊甸谷、库鲁瓦、科莱尔谷、麦克拉润谷Thanks to the warm weather,this is the land of the Shiraz得益于温暖的气候条件，这里最适宜设拉子的生长,Good producers:Penfolds,Wolf Blass,Saltram 优质生产商：奔富酒园，禾富酒园，索莱酒园,Western Australia西澳大利亚,Largest state of Australia这是澳大利亚最大的州Contrasting climate;therefore all vines are located in the south.气候对比鲜明，因此

42、所有葡萄都种植于南部The Margaret River possesses a favorable viticulture condition which mirrors Bordeauxs climate.玛格丽特河地区拥有优越的葡萄种植条件,与波尔多接近Very good results for Semillon Cabernet Sauvignon also outstanding出产非常棒的赛美戎和莎当妮，加本力苏维翁也非常出色,Good producer:Leeuwin Estate 优质生产商：露纹酒园,New South Wales新南威尔士地区,Hunter valley R

43、egion,160 km north of Sydney 亨特山谷地区，悉尼以北160公里Region of small wineries 小酒庄的聚集地Renowned for its 以以下几款葡萄酿制的葡萄酒闻名-Chardonnay and Semillon 莎当妮和赛美戎-Shiraz and Cabernet Sauvignon设拉子和加本力苏维翁,Victoria维多利亚地区,Most southern region,it has a cooler climate澳洲南部地区，拥有凉爽的气候Typical strengths of the varieties are well r

44、espected典型的力量型葡萄品种很受推崇Mostly famous for its white and sparkling and cold climate Shiraz以白葡萄酒,汽泡酒,及优雅的设拉子闻名,Good producer:Brown Brothers优质生产商：布朗兄弟,New Zealand 新西兰,Rather cool climate,more suitable for white wines,but good red wines from the north相对凉爽的气候，适于白葡萄酒的生产.北部也有优质的红葡萄酒Chardonnay and Sauvignon b

45、lanc represent more than 50%of the vineyards.在这里，莎当妮和白苏维翁占据超过总栽种量的50Produces very good Pinot Noir 优质的黑皮诺Key regions:Marlborough,Nelson,Auckland,Hawkes Bay主要产区：马博罗，尼尔森，奥克兰，鹰湾,Good producers:Montana,Matua Valley优质生产商：蒙太拿，马腾山谷,Chile 智利,Free of Philloxera 无葡萄根瘤虫Nearly perfect Climate.接近完美的气候条件180 000 he

46、ctares/180 000公顷的葡萄园Emblematic grape variety:Carmenere象征性葡萄品种：卡门Very good value for money绝对物超所值,Good producers:Santa Rita,Calina,Vina Aquitania优质生产商：桑塔丽塔，卡利纳，百字莲酒庄,Argentina 阿根廷,Key regions:Mendoza,San Juan主要产区：门多萨，圣朱安210000 hectares公顷的葡萄园Semi-desert climate.Hot days,fresh nights,excellent condition

47、s for viticulture.半沙漠化气候，白天炎热，夜间凉爽，非常优良的葡萄种植区Irrigation from the water of the Andes有安第斯山脉之水灌溉 Emblematic variety:Malbec象征性葡萄品种:马尔白克,Fairly high sparkling wine production 汽泡酒的相对高产区Big domestic market 占据较大的国内市场,Good producer:Bodega Norton 优质生产商：诺顿庄园,South Africa 南非,In 19th century,some of the most sou

48、ght after wines in Europe.19世纪以来，南非酒就是欧洲酒外最受关注的葡萄酒之一了。Mediterranean climate,120 000 hectares 地中海式气候，120 000 公顷Emblematic variety:Pinotage 象征性葡萄品种:品乐葡萄Estate wines 酒庄自酿酒,Good producers:Two oceans,Fleur du Cap,Meerlust优质生产商：双洋，好望角,美蕾,III Wine glasses,Stemware,Stemware was originally used in France in

49、the XVIII centuryThe larger the glass,the more exposure the wine has to air,thus awakening the hidden aromasThe bowl must be round to help the swirling and let the wines aromas developIt must also taper inwards towards the top,to capture the aromasThe glass has to be transparent.The brilliance of a

50、wine is further highlighted by good quality lead crystalBest glasses are made in Crystal from Bohemia(Austrian region),高脚酒杯,高脚酒杯18世纪在法国开始被使用酒杯越大，葡萄酒与空气的接触越多，就能更充分的激发其潜藏的香味。杯肚必须圆润，以便晃杯，让葡萄酒的香味得以发挥杯口收小以免酒香溢出杯壁必须透明。高品质的水晶酒杯可以让酒色更加诱人。最好的水晶酒杯产自于波希米亚（奥地利地区）,Claus Riedel(9th Riedel generation)changed the w