模板图表素材集合之5共六辑.ppt

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1、史上最全PPT图表集合-730页,第五辑,说明,本PPT图表素材收集于网络，是目前为止最为全面的PPT图表，共计730页，全面满足各类PPT图表元素之需，是值得永久保存的精品PPT资源！本模板由17PPT模板网整理发布，更多免费精品PPT模板，敬请访问：,17PPT模板网，专注精品PPT模板分享，所有模板免费下载！,Use existing Products,STEP 1,STEP 2,STEP 3,STEP 4,Become Aware of New,New Product is Available,Buy New Product,M A R K E T V A L U E,2008,200

2、6,2005,3000,5000,7000,/,/,/,/,BrandManagementProcess,BrandDiagnosis,STEP 1,BrandPerspective,STEP 2,BrandCulture,STEP 3,BrandCommunication,STEP 4,Case 064,Business Contents,Category 1,Category 2,Category 3,Category 4,Sub_category 01,Sub_category 02,Sub_category 03,Sub_category 04,Sub_category 01,Sub_

3、category 02,Sub_category 01,Sub_category 02,Sub_category 01,Sub_category 02,eSolution,consulting,strategy,Model of Sale Formation,Use existing Products,STEP 1,STEP 2,STEP 3,STEP 4,Become Aware of New,New Product is Available,Buy New Product,Safety needs,Social needs,Esteem needs,SelfActualizationnee

4、ds,NEEDSAnalysis,-,-,-,-,-,Case 067,Brand Management Process,Step1Media mix,Step2Target mix,STEP 3Brand mix,STEP 4Seasonality,STEP 5Regional mix,Process Completed,Renewal Category,SearchSystem,CommunityShop,WebDesign,RecruitSystem,Mailingsystem,advertising,creative,Media planning,measurability,conce

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7、attributes,What will It dofor me?,Rational expectations as aResult of use.,benefits,What kind ofperson woluld it be?,Basic human values-the endEmotional rewards one expectsFrom using the brand.,values,What does it meanto me?,The image of the brand.AsElicited in terms of human Characteristics.,person

8、ality,What is the enduringCore of the brand?,Every brand has a“soil”which creates it and identifies it.,essence,The brand,Support,ADGoal,TargetMarket,ConsumerPromise,Personality,SystemInfra,CreativePower,PROJECTSUPPORTSYSTEM,MediaPower,PromotionStrategy,CommunicationStrategy,MarketingConsulting,*SYS

9、TEM FLOW,STEP 1,STEP 2,STEP 3,STEP 4,Irrelevant characters,Relevant characters,Flot,Setting,Symbols,Mood,Leadcharacter,Flot,Setting,IrrelevantCharacters,Relevantcharacters,Symbols,Mood,Case 082,OSI ModelLayer,application,network,transport,session,presentation,data link,physical,1,2,3,4,5,6,7,Form or

10、acle,Case 083,Max marketing model,synergy,linkage,sales,Activ-ation,advertising,Accoun-tability,media,targeting,PRODUCTFUNCTIONS,BRAND NAME,GRAPHICS,PRDUCTDESIGN MIX,LOGOS/TRADEMARKMIX,PACKAGING,AUGMENTEDPRODUCTFEATURES,CONTENTS CASE 1,CONTENTS CASE 1,CONTENTS CASE 1,STEP 07,STEP 06,STEP 05,STEP 04,

11、&,STEP 03,STEP 02,STEP 01,ERP,Sales coupon/stamp,Service contest,Early Buying Deal,Push manager,Rebate,Demonstrator,Premium/Incentive,Contest,Price deal,allowance,Rebate,Dealer service,Sampling,DM/Event/DH,Exhibition,Display stand,ERPSYSTEM,/,/,/,/,MRP/MPS,/,PR consulting,Crisis management,Investor

12、relations,MediaRelations,Event management,Database marketing,Marketing promotion,Production,On-line PR,PR consulting,Crisis management,Investor relations,Media relations,Event management,Database marketing,Marketing promotion,Production,On-line PR,Internet Host,Windows forWorkgroups,Windows 95&98,Ap

13、ple MacintoshSystem,Windows NT,IBM Mainframe,TCP/IP,NetworkPrinter,UNIXSystem,VMSSystem,Windows2000,PR AGENCY,PR consulting,Crisis management,Media relations,Event management,Marketing promotion,On-line PR,Investor relations,Database marketing,Production,Advertising,Internet Host,Windows for Workgro

14、ups,Windows 95&Windows 98,Apple Macintosh System,IBM Mainframe,Windows NT,Windows 2000,MS Lan Manager,UNIX System,Network Printer,VMS System,PART,Trade allowanes,Price offs,In-on or near-packs,Sampling,Coupons,Trade coupons,Free-in-the-mailPremiums,Self-liquidatingPremiums,Contests&Sweepstakes,Refun

15、d offers,Bonus packs,Stamp&Continuity plans,2005,2006,2007,2008,2010,6,030,034,7,010,000,9,000,000,11,000,000,?,numeric,5 step,4 step,3 step,2 step,1 step,innovator,Earlyadaptor,Earlymajority,Latemajority,laggard,Different,Benefit,Relation,LA,Ontario,Miami,Santiago,Tokyo,KualaLumpur,Jakarta,Sydney,A

16、uckland,Shanghai,Dubai,Amman,Johanesburg,Beijing,Case 098,POLAND,EUROPE,Objective,2.Sales Activity,No.1 Wholesaler in Japan with integrated marketing system linking storage terminal and sales channel through on-line network up to 2010,10 Million kl,Sale volume in 2010,Your Brain“On”Presentations,Rig

17、ht Brain,Left Brain,SensoryEmotions,impressionsImagistic,holisticHere and now,Logical,sequentialAnalytic,dataShort-term memoryDefense intensive,Presentation Impact,Brain Processes,IT,Try Again!,10,&200&200,3,1,5,4,2,OHP TV,PT PT PT PT,/,Update,PT SHOP,P T S H O P,2003,5.0,Try again!,Try Again,“”.,po

18、werPT,Template,StoryBoard,Design,Setting,Plan,Powerful Presentation Design Products Process,with designer,PresentationDesign,PresentationDesign,2005.05()/MOU2004.09(,)2004.07(KIDP)2004.07()MOU 2004.05 2003()2003.03 27()2002.09 PT shop 2001.12 SK ISAC 2002 1999.03 97(),(2005.01.01),()(,),1,4,3,2,3.PT

19、 Training,Color,Gif animation image,III.,.,.,2.3,Content,Visual,Delivery,DESIGNSCHOOL,INJECTIONSCHOOL,EXTRUSIONSCHOOL,TECHSCHOOL,Package,Fast Growth,The First&Flagship Products Premium Products,Profit Management Professional Marketers,Brand Recognition Marketing Clinic In-store Communication PR,Qual

20、ity&SVC Marketing,Mid,Long-term Sales Goal Strategies by Market Fast Execution,Product Leadership,People Leadership,Market Leadership,Major Strategic Issues,/,/,_,Gif,/,SGH-Z500,Design&Display,262K Color TFT(Internal)65K Color OLED(External)89x44x24.5mm,95g,Multimedia,Megapixel/VGA Camera MPEG4 Reco

21、rding 2X Digital Zoom MP3,AAC,AAC+Player,Others,Bluetooth/USB Digital Power Amp E-mail/SyncML TransFlash Memory,3G Functionality,Video Telephony Video Streaming Video Messaging,Product Overview,16%,14%,70%,North America,Europe,Others,Top Tier Competition,Top Tier Competition,Top Tier Competition,Alt

22、hough This broke into the Global Top 3 in 2004,there is still a big gap to be overcome in the North American&European markets,A BIG GAP,0,10,20,30,40,50,60,70,80,90,100,1988,1999,2000,2001,2002,2003,2004,(Units),Export,7.6,17,22,29,42,55.7,86.5,Strong Sales Performance:03 55.7M 04 86.5M(55%),Sustain

23、able Sales Growth,0,20000,40000,60000,80000,100000,120000,140000,160000,180000,200000,2000,2001,2002,2003,2004,308,465,410,615,110,669,Total,45,15,9,5,6,20,.,40,57,63,60,33,3,10,20,23,25,21,27,TopBrand,PC,TopBrand,PC,TopBrand,PC,TopBrand,PC,2004,2002,2001,2003,Brand Recognition(%),Top Tier Competiti

24、on Brand Recognition,Big Gap,2007,2008,2009,2010,FIFA,Olympic,South Africa World Cup,Beijing Olympic,Womens World Cup China,World Youth Championship,VancouverWinterOlympic,U-17 WorldChampionship,/,37%,25%,59%,Fast Growth,L,Lemon,Lemonade,Lemon oil,B,Banana,Banana cake,P,Persimmon,Persimmon leaf tea,

25、P,Papaya,Wonder Fruits,W,Watermelon,Watermelon juice,Major Tasks,Goals for Growth,SMS,LBS,PhotoMail,MultimediaStreaming,MOD,VOD,MultimediaLiveStreaming,Live TV,VideoTelephony,Txt basedInformationService,Live BellLive Screen,BasicLBS,PolyBell,JavaGame,AnimatedImage,PhotoScreensaver,HighVolumemultimed

26、iaservice,Text basedlow volumedata service,1G,2G,2.5G,3G/4G,Mobile Service Evolution,IT industry,Tourism industry,Environmental industry,Key Strategic Industry of the 21st Century,Key Strategic Industry of the 21st Century,.,().Digital Presentation Frontier,21.,.(),.,(),262K TFT LCD,16M QVGA LCD,65K OLED LCD,Supports high-resolution color,larger-than-average displays,176x220 pixels,128x160 pixels,320 x240 pixels,Multimedia Expertise:Display Leadership,Business,Conference,Debate,Service with a Company,!,Now it is time for you,to make the best choice,Media&Exposure,