跨文化交际案例-集体主义文化和个人主义文化.ppt

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1、Cross-cultural Communication,Chapter 12,Taking Cultural Values to Work,Large and small Power DistanceIndividualism VS CollectivismMasculinity VS FemininityStrong and weak Uncertainty Avoidance,Key Words Study,collectivistic culture集体主义文化 individualistic culture个人主义文化 relation关系,independence独立 equali

2、ty平等personal interest个人利益,Individualist CulturePK Collectivist Culture,PK 1,Individualist Culture(liberalism):individuals tend to define themselves by the extent to which they are different from,rather than similar to other.People are encouraged to display self-confidence and Assertiveness(自信),discl

3、osure（披露）of personal thoughts and feelings.,Collectivist culture(Confucianism):places little value on individual identity and great value on group identity.Going ones own way is not valued;uniformity and conformity are stressed.,PK 2,PK 3,Relative Case,Wang Lin wore a newly bought coat to work.On th

4、e way,she met with a former customer from the U.K,Lindon Jackson.Lindon complimented her for her beautiful clothes:Lindon:Oh,you looks gorgeous on this coat,Wang!,Case,Wang:Not so beautiful.It costs only 100 Yuan.(In fact,it was worth 250 Yuan)Lindon:Oh,really.Where did you get it.I want to buy one

5、for my wife.Wang:uh.What led Wang Lin into such a dilemma?,Case,Case Analysis(案例分析),Case Analysis,This is a typical cross-cultural case based on verbal communication.Wang Lin comes from a collectivistic culture which stresses self-denigration（诋毁）.Lindon Jackson comes from an individualistic culture

6、which features assertiveness.,Case Analysis,Wang Lin,who wore a newly bought coat,met Lindon Jackson on her way to work.When Lindon Jackson complimented Wang Lin on her coat,Wang Lin reacted by saying that her coat was not so beautiful since she,as a collectivist,is accustomed to belittle（轻视）everyth

7、ing related to her.,Case Analysis,Her responses towards compliments are unquestionably appropriated between collectivists.Unlike Wang Lin,Lindon Jackson places great value on assertiveness and is encouraged to express personal thoughts and feelings freely.,Case Analysis,He,therefore,would inquiry ab

8、out where to buy the coat and finally led Wang Lin into the dilemma.,Suggestion/Solution(解决方案),Suggestion&Solution,To avoid miscommunication,Wang Lin and Lindon Jackson should learn more about each others culture and adjust their behaviors accordingly.Lindon Jackson could repeat his compliment by saying“it really looks marvelous”and then turn to another topic.He should also understand that self-denigration is one of the key values in collectivism.,Thank you!&Love you all!,