阅读理解真题考研英语.doc
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1、阅读理解真题考研英语 阅读理解真题考研英语1Text 3Any fair-minded assessment of the dangers of the deal between Britains National Health Service (NHS) and DeepMind must start by acknowledging that both sides mean well. DeepMind is one of the leading artificial intelligence (AI) companies in the world. The potential of th
2、is work applied to healthcare is very great, but it could also lead to further concentration of power in the tech giants. It Is against that background that the information commissioner, Elizabeth Denham, has issued her damning verdict against the Royal Free hospital trust under the NHS, which hande
3、d over to DeepMind the records of 1.6 million patients In 20XX on the basis of a vague agreement which took far too little account of the patients rights and their expectations of privacy.DeepMind has almost apologized. The NHS trust has mended its ways. Further arrangements- and there may be many-b
4、etween the NHS and DeepMind will be carefully scrutinised to ensure that all necessary permissions have been asked of patients and all unnecessary data has been cleaned. There are lessons about informed patient consent to learn. But privacy is not the only angle in this case and not even the most im
5、portant. Ms Denham chose to concentrate the blame on the NHS trust, since under existing law it “controlled” the data and DeepMind merely “processed it. But this distinction misses the point that it is processing and aggregation, not the mere possession of bits, that gives the data value.The great q
6、uestion is who should benefit from the analysis of all the data that our lives now generate. Privacy law builds on the concept of damage to an individual from identifiable knowledge about them. That misses the way the surveillance economy works. The data of an individual there gains its value only w
7、hen it is compared with the data of countless millions more.The use of privacy law to curb the tech giants in this instance feels slightly maladapted. This practice does not address the real worry. It is not enough to say that the algorithms DeepMind develops will benefit patients and save lives. Wh
8、at matters is that they will belong to a private monopoly which developed them using public resources. If software promises to save lives on the scale that dugs now can, big data may be expected to behave as a big pharm has done. We are still at the beginning of this revolution and small choices now
9、 may turn out to have gigantic consequences later. A long struggle will be needed to avoid a future of digital feudalism. Ms Denhams report is a welcome start.31.Wha is true of the agreement between the NHS and DeepMind ?A It caused conflicts among tech giants.B It failed to pay due attention to pat
10、ients rights.C It fell short of the latters expectationsD It put both sides into a dangerous situation.32. The NHS trust responded to Denhams verdict withA empty promises.B tough resistance.C necessary adjustments.D sincere apologies.33.The author argues in Paragraph 2 thatA privacy protection must
11、be secured at all costs.B leaking patients data is worse than selling it.C making profits from patients data is illegal.D the value of data comes from the processing of it34.According to the last paragraph, the real worry arising from this deal isA the vicious rivalry among big pharmas.B the ineffec
12、tive enforcement of privacy law.C the uncontrolled use of new software.D the monopoly of big data by tech giants.35.The authors attitude toward the application of AI to healthcare isA ambiguous.B cautious.C appreciative.D contemptuous.阅读理解真题考研英语2Text 3The rough guide to marketing success used to be
13、that you got what you paid for. No longer. While traditional “paid” media such as television commercials and print advertisements still play a major role, companies today can exploit many alternative forms of media. Consumers passionate about a product may create “owned” media by sending e-mail aler
14、ts about products and sales to customers registered with its Web site. The way consumers now approach the broad range of factors beyond conventional paid media.Paid and owned media are controlled by marketers promoting their own products. For earned media , such marketers act as the initiator for us
15、ers responses. But in some cases, one marketers owned media become another marketers paid media for instance, when an e-commerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce eng
16、ines within that environment. This trend ,which we believe is still in its infancy, effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further. Johnson Johnson, for example, has created BabyCenter, a stand-alone media property that promotes complem
17、entary and even competitive products. Besides generating income, the presence of other marketers makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies marketing, and may help expand user traffic for all companies concerned.The
18、same dramatic technological changes that have provided marketers with more (and more diverse) communications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned
19、media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the businesses that originally created them.If tha
20、t happens, passionate consumers would try to persuade others to boycott products, putting the reputation of the target company at risk. In such a case, the companys response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some
21、 of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign, which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg.31.Consumers may create “earned” media when they areA
22、obscssed with online shopping at certain Web sites.B inspired by product-promoting e-mails sent to them.C eager to help their friends promote quality products.D enthusiastic about recommending their favorite products.32. According to Paragraph 2,sold media featureA a safe business environment.B rand
23、om competition.C strong user traffic.D flexibility in organization.33. The author indicates in Paragraph 3 that earned mediaA invite constant conflicts with passionate consumers.B can be used to produce negative effects in marketing.C may be responsible for fiercer competition.D deserve all the nega
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