企业文化概论作业案例分析瑞典宜家IKEA终结版.ppt

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1、（IKEA）International home products company in Sweden,IKEA Basic Information,IKEA in China,4,1,2,3,Contents,Part one:basic information,Founder of IKEA,Furniture Houses,flats Family MobileManufacturing,Products,The company motto,My house,my life,To create a better everyday life for the many people.,Bas

2、ic Information,Slogan,The Logo of IKEA,Part two:Development,Present and past,First stept,Expand,History of IKEA,1943 Ingvar Kamprad registers IKEA as a company.1955 IKEA starts designing its own furniture1958 The first IKEA store opens in lmhult,Sweden1998 The first IKEA store opens in China2006 IKE

3、A enters Japan,Third part:Success,The success of ikea,Goalcreate a better life for the many people.use the most of materials,in order that people be able to provide quality products at affordable prices to meet peoples needs and tastes.Do its best to make people comfortable,Factors of success,IKEAsb

4、usiness philosophy,Strategy of prouducts,Low price,Show of sales field,choose customers as tutor,Promotion,achievements of IKEA,Show of sale fields,Part four:IKEA in China,Click to edit title style,BeiJing,ShangHai,ChengDu,DaLian,WuHan,NanJing,Shenzhen,GuangZhou,IKEA,Tianjin,Strategy of china,.Cost

5、leadership strategy.Differentiation strategy.Focus strategy,The situation,The development of Ikea from 2009 to 2011.We can see the sales are continuing incresing.,Inspirations to China,Accurate positioning（Research、Service、Consumer guide）No borders,no difference in the product strategy（Convergence）T

6、he spread of corporate culture and transformation Centralized coordination and control and the standardization of operation mode of promotion Innovative resources（Material science、Talent）,Conclusion,The future belongs to those who in the same way the manufacture and sale of no matter where are applicable to the same product company,Thank You!,By:Ccile,Annabelle,Victoria 2012年4月,