PPT模板黄绿相间.ppt
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1、,Denise ZarayaFebruary 15th,2011,Behr Paint,赚孔札茅穷迷擒鞠淑兄曝滞矫辣鲸瓣狄帛樱蹿惜檄缮吐宋晓掣牌恩拐凭脱PPT模板-黄绿相间PPT模板-黄绿相间,The faste,growing H,network,grown 43,since Jan.,ye r old 3 4,18-34 4Ma,5-year old,ear ol,-64 y.9 M,Home&Garden enthusiasts than just about everyone,How can I make sure enough of my customers are seeing m
2、y ads?,No,2,Better Homes&Gardens,Shelterpop,46%3.3M,DEMOGRAPHICSGENDER54%Female7.3 MAGE,ds,2,sHOUSEHOLD INCOME,$25-$50k3M,$50-$100k2.1 M,$100k+2.2 M,Reaching More,4,45s,1.8 M,Source:comScore Media Metrix&Plan Metrix,March 2011,10.6 MillionUniqueVisitors in our NetworkC O M P E T I T I V E A DVA N TA
3、G EDIY Network 1.8 MA H&G2.5 M,2.5 M,Do It Y 2.6 M,HGTV 2.7 MiVillage H&G6MeHow H&G6.8 MMODERN LIVING MEDIA,Haven Home Media 8.8 M10.6 M,11.9 M,st&Gweve%2010!,OurMedianAge is39!,秀捆瞥溶沙衔蓄痒搔抿虎挑斑作险蓖胶槛班舷野爵陇抢尘招羊鸽耙馋杠穴PPT模板-黄绿相间PPT模板-黄绿相间,3,Heavy,Spendersin Remodeling,1.8 M,11.8 M,1.7 M,.8 M,.5 M,.2 M,.2 M,
4、.3 M,ReplacedPlumbing,Fixtures,1.4 M,9.3 M,1.1 M,1.1 M,.3 M,.2 M,.2 M,.4 M,PaintedInterior or,Exterior,3.3 M,23.9 M,2.9 M,1.6 M,.8 M,.8 M,.4 M,1M,RemodeledKitchen,or Bath,1.6 M,12.2 M,1.6 M,1.2 M,.5 M,.01 M,.2 M,.5 M,Installed,Flooring,1.1 M,7.5 M,1M,.06 M,.4 M,.,.2 M,.3 M,Bought,Appliances,1.9 M,21
5、.7 M,1.6 M,.9 M,.9 M,.4 M,.3 M,.8 M,Bought,Furniture,1.2 M,16.5 M,1.2 M,.5 M,.4 M,244,.3 M,.5 M,Home and Garden Enthusiasts in the right environments!Home and Garden,Reaching More,No,Source:comScore Plan Metrix,Nov.2,How can I make sure enough of my customers are seeing my ads?,到兑镊扎箕赚薯利策游捎侍惨晕润环蓟童莹携例
6、诡药党椽延吐纶殊慢叭角PPT模板-黄绿相间PPT模板-黄绿相间,v,Modern Liv,46%more,reach bath,remodelers,88%more,reach kitch,Right where you want themReach home enthusiasts while theyre in projectplanning mode and are seeking information,tips&ideas on their project.,Premium PlacementsAlign your brand with content specificto Kitc
7、hen Remodeling&BathRemodeling with a focus on Faucetcontent,Project-based Targeting,7,Reach in-market home enthusiasts,How can I maximize my reach to in-market consumers?,No,ing islikely toroomandlikely toenremodelers,Living Room,Bathroom,Recommendations for BehrPaint-projects come in all shapes and
8、 sizes.Luckily,so does our audience!vFurniture,Refinishing,Outdoor Siding,Deck Remodeling,惕心澈昌焰齿碱躯夸垦辩狞熏某蕊饵深传荤达瘪塔红碱承腔鳖窥癸汽误俊PPT模板-黄绿相间PPT模板-黄绿相间,8,How can I maximize my reach to in-market consumers?,No,Using the right data to find your audienceFinding your customersRequires making intelligent decision
9、s with massiveamounts of data.We blend our proprietary data with thebest 3rd party providers to make complete customerprofiles.Recommendations for BehrWhen you use data to ask the right questions about youraudience,you can get informed answers about youraudience.AUDIENCE ATTRIBUTESSearched for Home
10、Goods Online.3.5M 120 IndexRecently bought Home Goods in Store.5M 111 IndexHome Remodeling Project LastYear.4.6M 150 IndexOwn a Home.6.7M 123 IndexLikely to have a baby.1M 115 IndexConsider themselves stylish.2.5M 110 Index*comScore PlanMetrix,March 2011,Audience Targeting3.1 Million Motivated Momso
11、n the Modern Living,仟拔涛溯仍冒惭蹋朽唱跪疹涟沂矾帛免腊许篡喧宋降渝狄胆匣武侗庇确了PPT模板-黄绿相间PPT模板-黄绿相间,9,Can you tell me where myads are running?,No,Question 2I want to ensure my brand is in the bestpossible media environments.,每嗣从埂莆唤诽枚涵歼剥砍蔗佰县白牡埃挠荣画偶咨赔遂和贞廖瘴廊刨耕PPT模板-黄绿相间PPT模板-黄绿相间,v,v,No,10,We keep only the highest quality publis
12、hers in our networkPremium PlacementsWhere you are on the page is as important ashow much.Our publishers are selected fortheir ability to provide advertisers prime realestate.We make sure youre ads arent buriedwhere no one will see them!,Endemic Home&Garden SitesTransparency is more than a site list
13、 to us.We work with our advertisers to determine the bestplacements for your campaign objectives and with 3rd party verification companies to give you the,peace of mind you deserve.,Only the BestHand-Selected with LoveYour brand is important to us.Thats why we hand-selected 50 publishers for relevan
14、cy,qualityand audience composition.Weve made aconscious decision to limit our networks size sowe can guarantee quality.,Can you tell me where my ads are running?,骡宵绿替你倔漏赶督拯加叔涎长闯测灾鸭收苟骋值勒别圾憾史声抱辐苦煽PPT模板-黄绿相间PPT模板-黄绿相间,11,I dont want my competitors tohave an edgeHow can I ensure mycustomers engage with
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