新航标职业英语·综合英语1Unit.ppt

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1、Background,Getting Ready,Text A,Language Focus,Text B,Vocational Focus,Skill Focus,Practical Learning,“十二五”职业教育国家规划教材经全国职业教育教材审定委员会审定,新航标职业英语综合英语 1,Vocational EnglishCommunication for Your Career,1,Background,Getting Ready,Text A,Text B,Vocational Focus,Skill Focus,Practical Learning,Language Focus,

2、2,Background,Text A,Text B,Vocational Focus,Skill Focus,Practical Learning,Language Focus,Getting Ready,Newspapers,Television,Radio,Magazines,Media Industry in the USA Many of the media in the USA are controlled by large for-profit corporations that reap revenue from advertising,subscriptions,and th

3、e sale of copyrighted material.,With the development of the Internet,most media organizations have set up official sites.Both the latest programs and the old ones can be found on the net.,3,Background,Text A,Text B,Vocational Focus,Skill Focus,Practical Learning,Language Focus,Media Industry in the

4、USA,Television,NBC(National Broadcasting Company),CBS(Columbia Broadcasting System),and ABC(American Broadcasting Company)are three major television networks in the USA.They have introduced many dramas,soap operas,talk shows,news shows,and sports shows that are relayed throughout America and are oft

5、en sold abroad.NBC is sometimes called the“Peacock Network”in reference to its stylized peacock logo designed originally for color broadcasts.CBS is sometimes called the“Eye Network”for the shape of the companys logo and the“Tiffany Network”for its first demonstrations of color television in a forme

6、r Tiffany&Co.building.ABC is owned by the Walt Disney Company and is part of Disney-ABC Television Group.It was founded in 1943 on the basis of the former NBC Blue radio network.,Getting Ready,4,Background,Text A,Text B,Vocational Focus,Skill Focus,Practical Learning,Language Focus,Media Industry in

7、 the USA,American radio broadcasts are in two bands:FM and AM.NPR(National Public Radio),which was created in 1970,is the nations primary public radio network.,Radio,Getting Ready,5,Background,Text A,Text B,Vocational Focus,Skill Focus,Practical Learning,Language Focus,Probably due to competition fr

8、om other media,the number of daily newspapers in the USA has declined over the past half-century.The New York Times was founded in 1851.The newspaper was originally published from Monday to Saturday,but on April 21,1861,due to the demand for daily coverage of the Civil War,The New York Times,togethe

9、r with other major dailies,began to publish on Sundays as well.The Wall Street Journal is the largest newspaper in the USA in terms of circulation.It is an American English-language international daily newspaper published by Dow Jones&Company.,Newspapers,Media Industry in the USA,Getting Ready,6,Bac

10、kground,Text A,Text B,Vocational Focus,Skill Focus,Practical Learning,Language Focus,The USA has a large magazine industry with hundreds of magazines serving almost every interest.The USA has three leading weekly news magazines:Time is a major magazine covering religion,philosophy,and science.Time i

11、s well-known for naming a“Person of the Year”each year.Newsweek is the second largest weekly news magazine in the USA.It is second only to Time in circulation and advertising revenue.US News and World Report has become particularly known for its ranking system and annual reports on American colleges

12、,graduate schools,and hospitals in recent years.With the development of the Internet,most media organizations have set up official sites.Both the latest programs and the old ones can be found on the net.,Magazines,Media Industry in the USA,Getting Ready,7,美国全国广播公司,美国时代杂志,美国之音,美国有线电视新闻网,美国纽约时报,Backgr

13、ound,Getting Ready,Text A,Text B,Vocational Focus,Skill Focus,Practical Learning,Language Focus,8,English,Dow Jones&Company,July 8,1889,About 2 million daily,the largest in the USA,USA and international business and financial news and issues,Wall Street,the heart of the financial district in New Yor

14、k City,The Pulitzer Prize(普利策奖)thirty-three times,Background,Text A,Text B,Vocational Focus,Skill Focus,Practical Learning,Language Focus,Getting Ready,9,Communication Media in the USA,Before-reading,While-reading,Background,Text A,Text B,Vocational Focus,Skill Focus,Practical Learning,Language Focu

15、s,Getting Ready,10,Background,Text A,Text B,Vocational Focus,Skill Focus,Practical Learning,Language Focus,1.What are the main types of communication media in the USA?,2.What are the two main types of American radio?,Exercise A,Read the text and answer the following questions.,Television,radio,newsp

16、apers,magazines and Internet websites are the main types of communication media.,The two main types of American radio are talk radio and music stations.,3.Why are newspapers becoming less important in the USA?,Newspapers have become less important to Americans in recent years and fewer people are re

17、ading newspapers than ever before because there is a lot of competition from other media.,Getting Ready,11,Background,Text A,Text B,Vocational Focus,Skill Focus,Practical Learning,Language Focus,5.Why should readers carefully choose online information in the USA?,4.Can you name the three leading Ame

18、rican news magazines?,They are Time,Newsweek,and US News and World Report.,Because there is a great deal more publication of information that has not been peer reviewed.,Read the text and answer the following questions.,Exercise A,Getting Ready,12,Background,Text A,Text B,Vocational Focus,Skill Focu

19、s,Practical Learning,Language Focus,Exercise B,The article mainly tells us about types of in the USA.In addition,the article shows us that each type plays in American peoples life.,Fill in the blanks to complete the main ideas of the text.,five,communication media,the role,Getting Ready,13,Backgroun

20、d,Text A,Text B,Vocational Focus,Skill Focus,Practical Learning,Language Focus,Discuss the advantages and disadvantages of each of the five types of media with your partner and complete the table.,Exercise C,impressive,direct,visual,influential,timely,vivid,popular,short and simple,not easy to carry

21、,comparatively expensive,a lot of ads,timely,broadly spread,various programs,flexible in format,easy to carry,short and simple,not visual,timely,authoritative,detailed,easy to carry and preserve,uniform,paper and technology demanding,detailed,easy to carry and preserve,beautiful in design,educationa

22、l and entertaining for readers,not timely,a lot of ads,expensive,timely,vivid,interactive,large in capacity,influential,easily acceptable,Some information is not reliable,lack of official regulation,Getting Ready,14,译 文,Background,Text A,Text B,Vocational Focus,Skill Focus,Practical Learning,Languag

23、e Focus,Paragraph 1,Communication media in the USA are comprised of several different types:television,radio,newspapers,magazines,and Internet websites.Lets explore the roles of the most important types of media in the USA today.,Getting Ready,15,译 文,Background,Text A,Text B,Vocational Focus,Skill F

24、ocus,Practical Learning,Language Focus,Paragraph 2,Television The television is of great significance in most American homes.For generations,families have sat around a TV and enjoyed their favorite TV shows together.Today,there are so many TV shows to watch that people spend a great deal of their ti

25、me watching TV alone.Most Americans are happy to be able to watch exactly what they want and when they want to.NBC(National Broadcasting Company),CBS(Columbia Broadcasting System),and ABC(American Broadcasting Company)are three major television networks in the USA.They have introduced many dramas,so

26、ap operas,talk shows,news shows,and sports shows that are relayed throughout America and are often sold abroad.,Getting Ready,16,Radio There are two main types of American radio:talk radio and music stations.On a talk radio station,a host leads interviews and discussions with a guest speaker or a me

27、mberof the public who has been called in.Naturally,music stationsplay music that is usually of one particular type such as classical music,pop,or hip-hop.These stations broadcast forfree and are available to anyone who wants to listen.NPR(National Public Radio)has the largest audience all over the U

28、SA,while people from around the world can hear a wide range of programs through VOA(Voice of America)in 44 languages.,Background,Text A,Text B,Vocational Focus,Skill Focus,Practical Learning,Language Focus,Paragraph 3,Getting Ready,17,译 文,Background,Text A,Text B,Vocational Focus,Skill Focus,Practic

29、al Learning,Language Focus,Paragraph 4,Newspapers In recent years,newspapers have played a relatively minor part in Americans daily lives and fewer people are reading newspapers than ever before due to severe competition from other media.At the same time,the Internet and television news media are be

30、coming more popular.,While-reading,Getting Ready,18,Paragraph 5,The most popular newspapers in the USA are The New York Times and The Wall Street Journal.Both of these newspapers can be found in all major cities and many smaller ones.Apart from these two papers,many areas have their own local newspa

31、pers.It is possible that newspapers will no longer be a dominant medium in the USA.,Background,Text A,Text B,Vocational Focus,Skill Focus,Practical Learning,Language Focus,Getting Ready,19,译 文,Background,Text A,Text B,Vocational Focus,Skill Focus,Practical Learning,Language Focus,Paragraph 6,Magazin

32、es Magazines are one of the most popular types of media in America.Three magazines:Time,Newsweek,and US News and World Report are the most popular news magazines.Time is well-known for choosing a“Person of the Year”each year.People who want to read a particular magazine can pay to have it delivered

33、to their house or buy it in a store.,Getting Ready,20,Paragraph 7,Internet The emergence of the Internet has made a marvelous change in the way Americans get information on a variety of topics by making it instantly available in their homes.It is possible to find information,opinions,and products fo

34、r any need.In America,the regulation of speech on the Internet is generally the same as for television,radio,newspapers,and magazines.However,there is a great deal more publication of information that has not been peer reviewed.For that reason,the reader must carefully decide if the information is t

35、rue and from a trustworthy source.,Background,Text A,Text B,Vocational Focus,Skill Focus,Practical Learning,Language Focus,Getting Ready,21,译 文,Background,Text A,Text B,Vocational Focus,Skill Focus,Practical Learning,Language Focus,Paragraph 8,While the role and popularity of each type of American c

36、ommunication medium continues to change,it is clear that the communication media are playing an important part in the American culture and economy.,Getting Ready,22,Vocabulary,Structure,Translation,LanguageFocus,Grammar,Background,Text A,Text B,Vocational Focus,Skill Focus,Practical Learning,Languag

37、e Focus,Getting Ready,23,Background,Text A,Text B,Vocational Focus,Skill Focus,Practical Learning,Language Focus,Vocabulary,A Choose the correct form of the words to complete the following sentences.,1.journal,journalism,journalist a.The manager refused to accept any interviews by _.b.The company ho

38、pes to use the technology described in the _ Nature.,2.explore,exploration,explorer a.The man likes _ new ideas.b.It can be seen that we have succeeded in space _.,3.require,required,requirement a.He has got the _ knowledge for the job.b.When people have their basic needs satisfied,they begin to thi

39、nk of other things to fulfill their life _.,journalists,journal,exploring,explorations,required,requirements,Getting Ready,24,Background,Text A,Text B,Vocational Focus,Skill Focus,Practical Learning,Language Focus,Vocabulary,4.significance,significant,significantly a.This is one of the most _ studie

40、s on the subject.b.Could you explain to me the _ of this part of the contract?,5.nature,natural,naturally a.Many animals are under the threat of extinction because of the rapid change in their _ environment.b.Its human _ that one wants to live at ease.,significant,significance,natural,nature,A Choos

41、e the correct form of the words to complete the following sentences.,Getting Ready,25,Background,Text A,Text B,Vocational Focus,Skill Focus,Practical Learning,Language Focus,Vocabulary,B Match the words in Column A with the appropriate phrases in Column B.,prised3.lead4.have5.make,a.the newspaper de

42、livered to their homeb.the interview and discussionc.a marvelous changed.the concert livee.of several types of music,Getting Ready,a variety of,1.Competition for the position of a journalist is very _.2.Marketing is the _ topic of the meeting.3.College students now have access to _ modern facilities

43、.4.We would rather not rely on Mary because she is not a _ person.,26,Background,Text A,Text B,Vocational Focus,Skill Focus,Practical Learning,Language Focus,Vocabulary,C Complete the sentences below with the correct form of the words and phrases in the box.,dominant particular trustworthy severepop

44、ularity regulation call in a variety of,severe,dominant,trustworthy,Getting Ready,27,Background,Text A,Text B,Vocational Focus,Skill Focus,Practical Learning,Language Focus,Vocabulary,5.She showed _ interest in many things that other people failed to see.6.The manager _ all the journalists to discus

45、s the interview.7.She was fined for being in violation of the driving _.8.His proposal enjoyed great _,so he was elected by an absolute majority.,particular,called in,regulation,popularity,C Complete the sentences below with the correct form of the words and phrases in the box.,dominant particular t

46、rustworthy severepopularity regulation call in a variety of,Getting Ready,28,Background,Text A,Text B,Vocational Focus,Skill Focus,Practical Learning,Language Focus,Structure,A Study the example and rearrange the words and phrases into correct sentences.,1.due to,a small audience,the nasty weather,t

47、here was,Fewer people are reading newspapers than ever before due to competition from other media.,2.due to,physical exercise,a lack of,is,her bad health,There was a small audience due to the nasty weather.,Her bad health is due to a lack of physical exercise.,e.g.due to,fewer people,than ever befor

48、e,are reading newspapers,competition from other media,Getting Ready,29,Background,Text A,Text B,Vocational Focus,Skill Focus,Practical Learning,Language Focus,Structure,3.due to,serious consequences,may have,carelessness,mistakes,4.due to,most banks in the city,suffered,the present economic crisis,g

49、reat losses,They wanted to sell the computers,but failed to do so due to the high price they demanded.,Due to the present economic crisis,most banks in the city suffered great losses.,Mistakes due to carelessness may have serious consequences.,5.due to,they wanted to sell,failed to do so,they demand

50、ed,the high price,the computers,but,A Study the example and rearrange the words and phrases into correct sentences.,Getting Ready,30,Background,Text A,Text B,Vocational Focus,Skill Focus,Practical Learning,Language Focus,Structure,B Study the italicized part of the example sentences and compose sent