波士顿咨询顾问公司服务模式.ppt

《波士顿咨询顾问公司服务模式.ppt》由会员分享，可在线阅读，更多相关《波士顿咨询顾问公司服务模式.ppt（16页珍藏版）》请在三一办公上搜索。

1、北京南洋林德投资顾问有限公司,波士顿咨询顾问公司服务模式的启示南洋林德年终会议2002年2月1日,北京南洋林德投资顾问有限公司,AGENDA,BCGs AchievementsBCGs Strategic Service Vision(SSV)BCGs Dilemma in ChinaHint to Neolinde,北京南洋林德投资顾问有限公司,GROWN BY GREAT PEOPLE WITH GREAT MIND,19632 consulting staff1 office in Boston?$company,20002,370 consulting staff50 offices

2、worldwideBillion$company,北京南洋林德投资顾问有限公司,HIGHLY INTEGRATED STRATEGIC SERVICE VISION(SSV),Target Market Segment“To help the worlds best organizations make a decisive impact on their direction and performance”,2.Service Concept,3.Operating StrategyClients come firstWorking with clientsRespect individua

3、lsWorking as a teamThe strategic perspectiveExpanding the Art of possible,4.Service Delivery System,北京南洋林德投资顾问有限公司,BELIVE IN VALUE CREATION BY INTELLECT AND CREDIBILITY,Insight,Impact,Trust,InsightClear understanding of the innernature of some specific thingImpactPower of an event,idea,etc.to produc

4、e changesTrustConfidence in the honesty,integrity,reliability etc.of another person and thing,北京南洋林德投资顾问有限公司,NOT ONLY TALK THE TALK BUT ALSO WALK THE WALK,Most important elements,Quality and costcontrol,Investment,“Happy”employee“Happy”clientWOM,relationshipmarketing and clientdevelopment,Self selec

5、tion processEvaluation and feedbackBillability and utilization management,Tier oneInvestment on clientRecruiting and training,To spark the breakthrough ideas for our clients,business enterprises and society at largeTo inspire the very best people with unparalleled opportunities for professional and

6、personal growththereby forging a lifelong bond,北京南洋林德投资顾问有限公司,NITTY-GRITTY MUST SUPPORT THE GLAMOR,StaffingCase team managementKnowledge management systemStrategic institutionResearchProductionOther support functionsProfitability management,北京南洋林德投资顾问有限公司,STILL A PARADOX IN CHINA,Client Low purchasi

7、ng powerUnsophisticated/”Fundamental”problems BCGHigh costAdvantage in solving market oriented complexity,北京南洋林德投资顾问有限公司,WHAT SHOULD BE OUR SSV?,Target Market SegmentWhom are we going to serve?On what?In what manner?,Service ConceptImportant elements How should it be perceived?Efforts suggested in t

8、erms of:Service design?Service delivery?Marketing?,Operation StrategyMost important elements?Investment focus?Quality and cost control?Results expected?,Service Delivery SystemImportant features?Capacity?To what extent does it help:Ensure quality?Differentiation?Raise entry barriers?,CLIENT DEVELOPM

9、ENT PROPOSALNeolinde Investment CompanyJanuary 2002,北京南洋林德投资顾问有限公司,AGENDA,ObjectivesContribution by client segmentSegmented approachImplementationSelling process improvement,2002 OBJECTIVES SET,Double(?)sales amountUpgrade client profile,Fundamental Strategies,2002 Objectives,北京南洋林德投资顾问有限公司,PLANNED

10、CLIENT DEVELOPMENT/SALES PRIMARY CONTRIBUTOR,Different potential client segments,Large prospect with potential deal size over RMB 1 millionMedium size prospect with potential deal size over RMB 0.5 millionRecurring client with sale-on over RMB 0.3 million per dealPlanned dealsPlus:Add hoc/Walk-in cl

11、ientTotal sales,Number of deals,1-28-102-4 11-16,Expected contribution,RMB 1-2 million4-50.5-1RMB 5-8 million 1-2RMB 6-10 million,北京南洋林德投资顾问有限公司,DIFFERENT APPROACHES REQUIRED,Different approaches,Sell-on to existing clientsProactive sellingUnsolicited proposalDedicated workshopCooperative studyMass

12、marketingNewsletter/PerspectivesPresentation on seminars/EMBA/Conference,Large,NAXXX,Medium,NAxXX,Recurring,Xx,Resources,Effectiveness,Applicability,北京南洋林德投资顾问有限公司,IMPLEMENTATION,Short list potential clients to 10 large,30 medium and 6-8 existingSet screening criteriaRevenue over RMB 50 millionTurni

13、ng point in organization change Promising industriesFierce competitionImprove mass marketing toolsLaunch newsletter/perspectivesPublish 1-2 foresight studies:e.g.M&A Each potential client appointed a focal point partner for continuous selling and follow upAppointment according to personal strength a

14、nd interest for long term career development,北京南洋林德投资顾问有限公司,SELLING PROCESS IMPROVEMENT NEEDED,Increase conversion ratio and recurring ratio,Mass marketing&Proactive selling,Establishvalue of consulting,Buy in valueof Neolinde,Execution,Sell-on,Leads,Conversion,Recurring,Allow large prospect progressive commitmentAdvisory services turn to full caseDiagnosis services turn into full case,