《新境界-综合教程1》课件 u.ppt

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1、Company Structure,Unit 2,新境界职业英语 综合教程,Part I Text A,Part II Applied Writing,Part III Text B,Part IV Reading Skills,Unit 2 Company Structure,Task 1,Task 2,Task 4,Comprehension,Task 1,Task 2,Vocabulary,Syndicate Activities,Task 3,Task 4,Task 5,Translation,Task 6,Task 7,Task 3,Part I Text A,Task 1,Task

2、 2,Task 3,Task 4,Task 5,Task 6,Comprehensive Exercises,Home,Mini Text,Background Information,Text A,Task 1,Pre-reading Activities,Back,Work in groups of fours.Discuss with your group mates the responsibilities of each department of the company and prepare the information in the following table for y

3、our answers to the questions below.,recruiting,training benefits of the staff,packaging,advertising,and promoting the products,recruiting and looking after the customers,managing company income and expenses,improving existing products and creating new and better products,administrating tasks,such as

4、 office equipment,Back,1.What is the responsibility of the HR Department?2.Which department recruits and looks after the customers for the company?3.Which department is responsible for improving existing products and creating new and better products?,Now answer the following questions about the depa

5、rtments above.,Recruiting,training and looking after the benefits of the staff.,Sales Department.,Research&Development Department.,Back,4.Which department is responsible for product packaging,advertising,and promoting the products?5.Which department is responsible for managing company income and exp

6、enses?6.Which department is responsible for all administrative tasks,including office equipment,transportation,catering,and computer services?,Administrative Department.,Finance Department.,Marketing Department.,Back,a)_:a planned group of business functional activitiesb)_:transportation of goods to

7、 customersc)_:social benefits for employeesd)_:finding people to work for a company e)_:a person whose position is lower than a managersf)_:managing operational affairs of a company,Task 2,Read the following Mini Text and find the words or expressions that match the context meaning given.,campaign,l

8、ogistics,welfare,recruitment,supervisor,administration,Back,Mini Text,Organization Chart,Back,Mini Text,Business establishments may have different structures,but most of them have departments like those in this chart.The marketing department looks after market research,product creation and advertisi

9、ng campaigns.The sales department contacts customers and manage sales channels.The human resources department is responsible for recruitment and training of new employees,and managing salaries and welfare of the staff.In addition,there are a number of functional such as administration and informatio

10、n technology that service the functional areas of the company.,1,2,Back,Mini Text,In many European companies like Unilever,the commercial department is a large cross-functional department,which services a broad cross-functional area such as finance,assets,supply chain and logistics.These departments

11、 provide back-up support and training.Reporting in organizations often takes place down the line.A supervisor normally reports to a junior manager,who is then responsible for a senior manager-communication and instructions can then be passed down the line.,3,Back,Back,campaign n.（系列）活动 recruitment n

12、.招聘 welfare n.福利 administration n.行政 logistics n.物流 supervisor n.主任,Back,campaign n.（系列）活动 recruitment n.招聘 welfare n.福利 administration n.行政 logistics n.物流 supervisor n.主任,Back,1.The marketing department looks after market research,product creation and advertising campaigns.look after:to be responsi

13、ble for dealing with something 负责处理，料理e.g.Im leaving you here to look after the business until I get back.在我回来之前，我让你来料理生意。Clayton has a manager who looks after his business interests.克莱顿有个负责处理他公司收益的经理。Translation:市场部主管市场调研、产品创新及广告活动。,(The end),Back,2.The human resources department is responsible for

14、 recruitment and training of new employees and managing salaries and welfare of the staff.be responsible for:to have a duty to be in charge of something or someone 对某事(某人)负责e.g.The manager is responsible for the general running of the theatre.经理负责影院的全面经营。The airline is legally responsible for the sa

15、fety of its passengers.航空公司对乘客的安生 负有法律责任。Translation:人事部的主要职责有：招聘员工、培训新员 工、管理员工薪酬及福利。,(The end),Back,3.These departments provide back-up support and training.back-up:someone or something used to provide support and help when it is needed 后备，后援 e.g.Always have a backup plan.什么时候都要有有个备用方案。Several poli

16、ce cars provided backup for the officers.几辆警车前来支援这些警察。Translation:这些部门提供后援支持及培训。,(The end),Back,公司结构组织图,Back,商业机构可能会有不同的构架，但大部分都有上图中的部门结构。市场部主管市场调研、产品创新及广告活动。销售部则负责联络客户，同时管理销售渠道。人事部的主要职责有：招聘员工、培训新员工、管理员工薪酬及福利。除了上述部门外，还有一些跨职能的部门，如行政部及信息技术部，他们的服务遍及公司各功能区域。,Back,Back,在一些欧洲企业里，以联合利华为例，商务部往往是一个庞大的跨功能部门，它

17、的业务涉及到各大领域，如财务部、供应链和物流；而这些部门又反过来提供后援支持及培训。工作汇报一般在公司内部逐级进行，主任向初级经理汇报，初级经理向高级经理汇报信息传递和指示也如此逐级向下传递。,Task 3,Work with your partner and answer the following questions according to the Mini Text.,1.What does the marketing department do in a company?2.Which department is responsible for selling products an

18、d communicating with customers?,The Marketing Department is responsible for market research,product creation and advertising campaigns.,The Sales Department is responsible for selling products and communicating with customers.,Back,3.Re-arrange the order of power for these three posts:Junior Manager

19、,Supervisor and Senior manager.4.Other than salaries and welfare,what does the Human Resources Department look after?5.Which company is cited in the text for having a Commercial Department?,Supervisor Junior Manager Senior Manager,The Human Resources Department looks after recruitment and training o

20、f new employees.,Unilever.,Back,One situation we will always encounter in all businesses is some degree of internal _ between sales,distribution and administration.Distribution Manager may see the salespersons as _while the salesperson may complain that getting Distribution Manager to cooperate is t

21、he biggest _in his work.Besides,Credit Manager blames salespersons for not filling,hurdle prima donnas applications regardless of hostility conflicts,Task 4,Fill in the blanks in the following summary of Text A with words given in the box.,conflicts,prima donnas,hurdle,Back,out their credit _ proper

22、ly.What contributes to so much _ is customer-service related.All staff should be aware that they are internal customers to each other _ the departments they belong to,and that they have a common goal:to serve their external customers.Only when all the internal customers show their consideration to e

23、ach other and cooperate with each other,can the company operate efficiently.,Task 4,applications,hostility,regardless of,Back,Text A,Cross-Departmental Conflicts and Communication,Text A,Cross-Departmental Conflicts and Communication,Para.1 No matter where I work,regardless of the region of the coun

24、try,theres one situation I encounter that almost all businesses have in common-some degree of internal conflicts between sales,distribution and administration.Look at these dialogues first:,1,Back,Text A,Para.2 Distribution Manager:“Those sales guys are prima donnas.Theres one-Kevin-who is the worst

25、 offender of all.Hell always blast into my office at the eleventh hour with an emergency delivery one of his customers absolutely has to have the next morning on a“first-out”.He is always armed with every reason imaginable as to why he couldnt give me more notice,but the bottom line is that he wants

26、 me to“bump”another customers order and slide his customer in its place.I cant possibly do my job when every order he enters is an exception to the rule.”,2,3,4,5,Back,Text A,Para.3 Salesperson:“Getting our distribution manager to cooperate is the biggest hurdle I face every day.He has never grasped

27、 the concept of customer service.He does everything in his power to keep me from taking care of my customers needs.Just last week he told me that I had to get on a schedule like everyone else or my customers could just wait.”,6,7,8,Back,Text A,Para.4 Credit Manager:“These salespeople around here are

28、 like a bunch of grade school kids.They practically never fill out their credit applications properly.And when it comes to credits,we need a full-time person to correct their mistakes.Customers are forever refusing to pay invoices because theyre priced differently from the prices they were quoted.”P

29、ara.5 Sound familiar?Could this be your organization?Para.6 Whats wrong in these companies and whats contributing to so much hostility are customer-service related.Not external customers,but internal customers.,9,10,11,Back,Text A,Para.7 The distribution manager sees Kevin as a selfish and inconside

30、rate salesperson who totally disregards the systems the distribution department has designed.Of course,the distribution manager is partly correct.Kevin does appear to be a last minute sort of person.Theres also validity in the credit managers criticism of the salespeople.By nature,many salespeople a

31、re better at building customer relationships than they are at paperwork.,12,13,14,Back,Text A,Para.8 However,Kevin is also an internal customer to distribution and administration.Kevin generates the sales and gross profit that make the distribution and administration job necessary.Without Kevin-and

32、others like him-this company would not need a distribution department or a credit department.And,in return,distribution and administration are also internal customers of the sales force.Without their willingness to service customers,salespeople are helpless.,15,16,Back,Text A,Para.9 It helps when em

33、ployees in various departments take time to understand that different talents are required to perform different jobs,and that we have the common goal-serving their customers,both external and internal.,17,Back,Background Information,Conflict in the Workplace,Conflict in the workplace can be a signif

34、icant drain on personnel and financial resources in your company.If not resolved satisfactory,conflict can disrupt teamwork,reduce productivity,and divert your companys focus from its mission.,Strategies to Manage Internal Conflict Mediation Negotiation Facilitation,Back,(to be continued.),Backgroun

35、d Information,Prevents conflict Resolves disputes Reduces costs Resolves issues quickly Regains momentum(动力)Improves communication Prevents misunderstanding Builds relationships based on mutual trust Provides greater harmony in the workplace Increases employee longevity and productivity,Benefits of

36、Managing Internal Conflict,Back,(The end),Language Points,1.(Para.1)No matter where I work,regardless of the region of the country,theres one situation I encounter that almost all businesses have in common-some degree of internal conflicts between sales,distribution and administration.Paraphrase:Whe

37、rever I work,in spite of the region of the country,I always come across one situation which almost all businesses have some degree of inner disagreements between sales,distribution and administration.,(to be continued.),Back,Language Points,Structure Analysis:“No matter where I work”is an adverbial

38、clause of concession.no matter where:everywhere or anywhere someone does something,in any place 无论在哪里e.g.No matter where I am,Im always thinking of you.不论我在什么地方，我总是想着你。No matter where he went,he took his dog with him.他无论走到哪里都要带上他的狗。,(to be continued.),Back,Language Points,regardless of:in spite of/w

39、ithout taking into account 不管，不考虑e.g.We will continue the race,regardless of the weather.不管天气如何，我们将继续比赛。There must be equality of rights for all citizens,regardless of nationality.不分民族，所以公民权利均 等。,(to be continued.),Back,Language Points,have sth in common:to have the same features as something else 与

40、某事物有共同点 to have the same interests or opinions as someone else与某人有共同点e.g.This area obviously has a lot in common with other inner-city areas.这个地区显然和其他内城区有许多共同点。Weve got such a lot in common.我们有那么多共同点。,(to be continued.),Back,Language Points,Translation:不管我在哪儿工作，也不论是在这个国家的哪个地区，我发现有一种情况在所有公司都普遍存在，那就是销

41、售、储运和行政之间的内部冲突。,(The end),Back,Language Points,2.(Para.2)Those sales guys are prima donnas.prima donnas:a temperamental,conceited person 妄自尊大,爱发脾气的人 e.g.We all know he is prima donnas.我们都知道他是一个妄自尊大的人。Translation:那些销售人员太妄自尊大了。,Back,(The end),Language Points,3.(Para.2)Hell always blast into my office

42、at the eleventh hour with an emergency delivery one of his customers absolutely has to have the next morning on a“first-out”.Paraphrase:Hell always rush into my office at the last moment with a list of products which is urgent and needs to be first delivered to one of his customers on the next morni

43、ng.Structure Analysis:“one of his customers absolutely has to.”is an attributive clause which modifies the antecedent“emergency delivery”.,Back,(to be continued.),Language Points,blast into:to rush into 冲进，冲入e.g.A boy blasted into the classroom in the middle of the exam.考试中间，有个男孩冲进了教室。Discovery astr

44、onauts prepare to blast into orbit one last time.“发现号”宇航员准备最后一次发射进入轨道。,Back,(to be continued.),Language Points,emergency delivery:a delivery that needs to be dealt with in priority 紧急送货单e.g.He is busy in dealing with those emergency delivery.他正忙于处理那些紧急送货单。Translation:他总是在最后一刻带着一份紧急送货单冲进我的办公室，他的客户急需第

45、二天“优先出货”。,Back,(The end),Language Points,4.(Para.2)He is always armed with every reason imaginable as to why he couldnt give me more notice,but the bottom line is that he wants me to“bump”another customers order and slide his customer in its place.Paraphrase:He is always preparing every possible rea

46、son well,explaining why he couldnt tell me earlier.But the point is that he wants me to cancel another customers order but to put his own into the place instead.,Back,(to be continued.),Language Points,be armed with sth:be equipped with sth 用做装备；备有e.g.He was armed with all the materials before meeti

47、ng them formally.在与他们正式见面前，他已准备好所 有资料了。as to:about,concerning someone or something 关于，至于e.g.There is some doubt as to whether the information is totally accurate.关于消息是否完全准确存有一些 怀疑。,Back,(to be continued.),Language Points,give sb notice:to tell someone officially that you intend to do something 通知(告诉

48、)某人 e.g.He gave his secretary notice he would go on a business trip for two weeks.他告诉他的秘书他将要 出差两天。the bottom line:the most important fact in a situation 最基本的事实；关键的问题e.g.The bottom line is whether the product can attract the customers.关键的问题是产品能否吸引客户。,Back,(to be continued.),Language Points,bump:to ta

49、ke something away(from someone);to cancel 拿掉，取消e.g.He bumped some of his colleague customers orders secretly.他偷偷地取消了他同事的客户订单。in its place:instead of something or someone,in place of something 代替某物，取代某物e.g.The idea was to abandon the old model,and create a market economy in its place.这个想法是要抛开老 的模式，取而

50、代之以市场经济。,Back,(to be continued.),Language Points,Translation:他总是备好各种理由，解释为什么不能早些告知我，但是问题的关键是他总是想让我取消另一位客户订单来塞进他的客户。,Back,(The end),Language Points,5.(Para.2)I cant possibly do my job when every order he enters is an exception to the rule.”Paraphrase:I cant possibly do my job when he hands in the ord