如何打造诚信的电子商务环境浙江工商大学经济学院.ppt

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1、阿里巴巴 版权所有1999-2005,On Credit-Building Up in E-Commerce Environment,WANG Guo-An(Andrew)Professor of International TradeVice Director of International Affairs Office Zhejiang Gongshang University,ChinaFax:86-571-28877312 28008050E-mail:Alternative e-mail:http:/,阿里巴巴 版权所有1999-2005,Outline,The developme

2、nt of e-commerce in ChinaThe flow of information,logistic and capital in e-commerceThe three major barriers in e-commerce developmentCredit-build up in ecommerce,阿里巴巴 版权所有1999-2005,Three Periods of E-commerce Development in China,Enlightenment period（1994-1997）Initial period（1998-2000）Application an

3、d rapid development period（2001-now）,阿里巴巴 版权所有1999-2005,Enlightenment period（1994-1997）,On April 20,1994 China was officially recognized as one of the Internet members in the world.From the spring of 1995,Internet services began to be available to the general public in China.In January 1995,a group

4、of young pioneers headed by Mr.HE Yi-bing and Mr.Jack MA,the boss of A crashed into this brand-new field.The characteristics of the e-business environment for the pioneersFew knew the Internet Business leaders were very reluctant to spend money on Internet ventures No laws or rules at all available

5、regarding e-business in ChinaInternet infrastructure was very poor and undeveloped,阿里巴巴 版权所有1999-2005,Initial stage of e-commerce（1998-2000）,website+E-mail=E-commerce Chinese enterprises seldom renewed their websites and they hardly checked e-mails.,阿里巴巴 版权所有1999-2005,Application and rapid developme

6、nt period（2001-now）,Wide Internet applications in all sectors after 11 years of development Search engine,online education,online banking,online auction,Internet Ads,online news,online VOD services,free and charged email services,SMS,online recruitment,online information and online gaming are availa

7、ble.Foreign trade firms,security companies,financial institutions,airline ticket booking,hotel reservations,banking services,colleges and universities are computerized and they conduct much of their day-to-day business online.,阿里巴巴 版权所有1999-2005,Chinese e-commerce development until now,Website+e-mai

8、l+promotion=e-commerceWebsite+e-mail+promotion+sale online=e-commerceWebsite+e-mail+promotion+sale online+payment online=e-commerce,阿里巴巴 版权所有1999-2005,Fully developed e-commerce,Website+e-mail+promotion+sale online+payment online+modern logistics=e-commerce,阿里巴巴 版权所有1999-2005,logistics,“Three flows”

9、in e-commerce,capital,information,阿里巴巴 版权所有1999-2005,What is your greatest concern when you go shopping online?,Poor commercial credit and lack of mutual trust The greatest concerns for the Chinese netizens are poor quality of online products,poor after-sales services,poor credit of the producer,unr

10、eliable online information,inconvenient payment methods and delayed delivery and lack of a nation-wide credit assessment system has to be set up.(China Internet Information Center(http:/),阿里巴巴 版权所有1999-2005,Three major barriers to Chinas e-commerce development,Enterprise Credit Evaluation System,Onl

11、ine PaymentSystem in Banks,Legislation in E-commerce,DevelopmentOf E-commerce,阿里巴巴 版权所有1999-2005,Credit building up in e-commerce,PerfectingEnterprise Credit Evaluation System,Online payment system,Legislation by government,FOR ENTERPRISES,阿里巴巴 版权所有1999-2005,The importance of commercial credit onlin

12、e,Zhang Weiying,a professor of Guanghua School of Management at Beijing University,argued that the Internet dramatically decreases the cost of production and obtaining business information,but makes the identification of the reliable information very difficult at the same time.So it is urgent to set

13、 up an enterprise credit evaluation system,without which we can not conduct e-commerce.E-commerce is based on credit and mutual trust,without which no transactions can be concluded.Sources:Netizens Storm in 2004Research report on Chinese Netizens,阿里巴巴 版权所有1999-2005,Case：Establishment of Trust Pass C

14、ommunity at alibaba,AV certificationTransaction behavior valuationTime accumulationSupervision of e-communityFiles of Trust PassMy Trade ActivityIndex of Trust Pass,阿里巴巴 版权所有1999-2005,Ways to build up the credit of the enterprise online,Cultivation the fame of the enterprise and the brand nameCertif

15、ication by the third partyProfessional degree of e-commerceInformation transparency and opennessTrading maturity Third party payment platform,阿里巴巴 版权所有1999-2005,Credit status certification by the third party,E.g.Huaxia,Xinhuaxin,Asian Company Profiles Ltd.,阿里巴巴 版权所有1999-2005,Professional degree of e

16、-commerce,Construction of the websiteProviding updated informationCareful attention to enquiries and offers efficientlyPrompt reply to e-mail messages Satisfactory after-sale service(return policies),阿里巴巴 版权所有1999-2005,阿里巴巴 版权所有1999-2005,Information transparency and openness,Information of the relat

17、ed products:prices,designs,color,models etc.Information of the related company:business license,business scope,history,registered capital etc.Certification of the products and the company:ISO9000(quality)ISO14000(environment)ISO18000(safety)QS(food quality safety in China):effective on August 1,2003

18、,in strict conformity with those of the USA,EU and Japan.SA8000 is compulsory in the USA and it attaches importance to social responsibilities of the enterprises.TL9000(telecommunication),阿里巴巴 版权所有1999-2005,阿里巴巴 版权所有1999-2005,Trading Maturity,The period of time dealing in the lineCustomers evaluatio

19、n and commentsThe third partys evaluation,阿里巴巴 版权所有1999-2005,阿里巴巴 版权所有1999-2005,Payment without the third party,buyer,seller,Pay to seller,ship to buyer,阿里巴巴 版权所有1999-2005,Third Party Payment at or alipay,buyer,Third party,seller,2.pay to third party,5.Inspect the goods and tell the third party to p

20、ay,3.instruct seller to ship,6.pay to seller,4.effect shipment,1.determine the required product,阿里巴巴 版权所有1999-2005,Establishment of credit and mutual trust online,E-business legislature Online payment system among banksOnline national enterprises evaluation system Building up the credit by the enterprise itself is the key,阿里巴巴 版权所有1999-2005,Thanks for your attention!WANG Guo-An(Andrew)Professor of International TradeVice Director of International Affairs Office Zhejiang Gongshang University,ChinaE-mail:http:/,