华为案例分析-HUAWEI英文.ppt
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1、Page 1,The Globalization of HUAWEI,About HUAWEI,1,Globalization,2,HUAWEI In Africa,3,HUAWEI In Europe,4,Page 2,Inspiration,5,The Globalization of HUAWEI,About HUAWEI,1.Information,3.Culture,2.Business,4.Vision,Page 3,HUAWEI-not just one of the top 500 enterprises,“The rise of it(HuaWei)is the disast
2、er of foreign multinationals”.The Economist,About HUAWEI,“Now,Huawei is everywhere,it has already shown his mettle.I feel nothing wrong if Huawei comes in the South Pole as well”.,Page 4,HUAWEI-not just the top 500 enterprises,Page 5,About 170,000 employeesSales 287,000,000,000,Whats HuaWei?,Only 14
3、 employeesCapital 21,000,On the list of 100 world brand value,Ranks 287th in world top five hundred,1987,A communication technology company,About HUAWEI-Information,Page 6,Products,About HUAWEI-Business,1,3,2,Page 7,For EnterpriseProducts SupportSoftware DownloadSubmit Service RequestServices NewsTr
4、ainingPartner Support AreaTechnical Forum,For CarriersProduct SupportGroup SpaceDocumentation ExpressTrainingHedEx liteHuawei Answers,For ConsumerManualsTech SpecsDownloadsFAQsService Centers,Services&Support,About HUAWEI-Business,Page 8,Corporate Culture,Wolf Culture,Efficient management,Technology
5、 innovation,About HUAWEI-Culture,Page 9,AA keen sense of smell,BPersistent and courageous offensive spirit,CTeam work,5G technology,Maximize the power,Beat competitors,Wolf Culture,About HUAWEI-Culture,Page 10,About HUAWEI-Culture,Page 11,The only reason for our existence is to serve customers.,Abou
6、t HUAWEI-Culture,Page 12,About HUAWEI-Vision,LOGO,Globalization,Page 13,Page 14,Development Process,The first step:targeting Hong Kong,the neighbor of Shenzhen.,The third step:After 2000,Huawei has begun to expand in other regions,The second step:Huawei began to consider the markets of developing co
7、untries,The fourth step:Huawei began to develop the European market,Hong Kong,Developing country,other areas,Developed country,Page 15,The history of development,Year 1987Establishes in Shenzhen with as sales agent for Hong Kong company producing Private Branch Exchange(PBX)switches.Year 1992Initiat
8、es R&D and launches rural digital switching solution.Year 1997Launches wireless GSM-based solutions.Year 1999Establishes R&D centre in Bangalore,India(印度班加罗尔)Year 2000)Establishes R&D center in Stockholm,Sweden.(瑞典斯德哥尔摩)Year 2004Establishes joint venture with Siemens(西门子)to develop TD-SCDMA solution
9、s Year 2005International contract orders exceed domestic sales for the first time Selects as a preferred telecoms equipment supplier and signs Global Framework Agreement with Vodafone,Selects as a preferred 21Century Network(21CN)supplier by British Telecom(BT)to provide multi-service network access
10、(MSAN)components and optical transmission equipmentYear 2006Establishes Shanghai-based joint R&D Center with Motorola(摩托罗拉)to develop UMTS technologies,专用分组交换机(private branch exchange),全球移动通信系统(Global System for Mobile Communications),第三代移动通信标准(简称3G),通用移动通信系统(Universal Mobile Telecommunications Syst
11、em),Page 16,The history of development,Year 2008 Recognized by BusinessWeek as one of the world s most influential companies Ranks No.3 by Informa in terms of worldwide market share in mobile network equipment First large scale commercial deployment of UMTS/HSPA in North America,for TELUS and Bell C
12、anada Ranks No.1 by ABI in mobile broadband devices having shipped over 20 million units Year 2009 Ranks No.2 in global market share of radio access equipment Successfully delivers the world s first LTE/EPC commercial network for TeliaSonera in Oslo Norway Launches the world s first end-to-end 100G
13、solution from routers to transmission system Year 2010 Deployed over 80 SingleRAN networks among which 28 were commercial LTE/EPC networks Established its Cyber Security Evaluation Centre in the UK Signed a Voluntary Green Agreement with the China Ministry of Industry and Information Technology(MIIT
14、)Joined the UN Broadband Commission for Digital Development Awarded the2010 Corporate Use of Innovation Award by The Economist,Page 18,From Red Sorghum to high technology(从红高粱到高科技),Overcome the cultural difference,Encircling the cities(农村包围城市),Attention to detail,Page 19,1.Overcome the cultural diff
15、erence,1,单击此处添加段落文字内容单击此处添加段落文字内容单击此处添加段落文字内容,Before traveling abroad,Huaweis staff will receive training in the training department.But the culture that places,values,religion and lifestyle is not suited to them.They met a lot of problems that they never imagined.Because of Chinas media underdevelo
16、pment at that time,Foreigners did not knew the situation of China.Especially the Red Sorghum(红高粱)won the award,they also thought that Chinese people are now living in conditions like Red Sorghum.To solve these difficulties,Huawei actively participate in trade exhibitions.In this way,Foreigners under
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