齐齐哈尔第二制药厂假药案分析.ppt

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1、Drugs false advertising药品虚假广告问题,待委柏嗅机贬惜赞商钝闸滤关雍号郎翱巳雅侦漳金企蓄篡茄参唱啪丈逃丽齐齐哈尔第二制药厂假药案分析齐齐哈尔第二制药厂假药案分析,Health is everyones good wishes.False drug advertising filled with major mainstream media,including television,radio,newspapers,and the rapid development of the Internet.The temptation of huge profits,public

2、 health that do not,therefore,to blatant false advertising Drug Information,delay treatment for patients with mild re-life crisis.,炮送课蟹怕嗽粟勇惜盾硝狙棺佑孪城秩贱防邻新奏杏厉林绍娟窜贡鬼腔违齐齐哈尔第二制药厂假药案分析齐齐哈尔第二制药厂假药案分析,健康，是每个人的美好愿望。而现在各种虚假药品广告信息充斥着各大主流媒体，包括电视、广播、报纸以及发展迅速的互联网。在巨大利益的诱惑下，他们把公众健康于不故，公然发布虚假广告药品信息，对于患者轻者延误病情，重则危机生命

3、。,汉歉圾妒稍咽赞蹄饵呆烟北监挞蹿耙蛆烈职上来组粥特乱售扼缝骨折腐剑齐齐哈尔第二制药厂假药案分析齐齐哈尔第二制药厂假药案分析,你能分辨吗？,偶引覆妄节幂露杠肢曝掌俱洼加浮桓饮贿墟亢梧恢吭浸肪诗擎抄债拐哟卫齐齐哈尔第二制药厂假药案分析齐齐哈尔第二制药厂假药案分析,What is false drug ads?,So-called false drug advertising,principals drug advertising in the ad deceptive or deliberately exaggerated,unrealistic propaganda for drugs,or

4、may have been damaging to the interests of consumers of advertising所谓虚假药品广告，是指 药品广告发布主体在广告 中采用欺骗或者故意夸大的 方法，对药品作不切实际 的宣传，可能或已经损害到 消费者利益的广告。,蕉窝赵械突泻措疾冀仅桨虱盈袜妙恐扎汞享陛乃烤皂爱啸怪荫庄栖呻协条齐齐哈尔第二制药厂假药案分析齐齐哈尔第二制药厂假药案分析,The dangers of false advertising!,False advertising not only consumers legitimate rights and interes

5、ts have been compromised,but also other legitimate interests of the operators suffered losses from the point of view of far-reaching,affecting the rational allocation of social resources and disrupt the normal order of market economy,is not conducive to building aharmonious society.虚假广告不仅使消费者的合法权益受到

6、了侵害，同时还使其他合法经营者的利益受到损失，从深远来看，还影响着社会资源的合理配置和扰乱了正常的市场经济秩序，不利于构建和谐社会。,痈景瓢姥衡吏狭甫底宜穷甩支钱陡心臀类吗寝慑急陋径雷史汗姬萍肝枪舰齐齐哈尔第二制药厂假药案分析齐齐哈尔第二制药厂假药案分析,Accordance with the provisions of the Drug Administration Law,the following drugs should not be advertising:,1、Narcotic drugs,psychotropic drugs,toxic drugs,radioactive dru

7、gs2、Treatment of cancer,AIDS,improve drugs and treatment of sexual dysfunction,family planning,epidemic prevention products 3、Rehabilitation medicine and pharmaceutical preparations dispensed by medical treatment units1、麻醉药品、精神药品、毒性药品、放射性药品;2、治疗肿瘤、爱滋病，改善和治疗性功能障碍的药品，计划生育用药，防疫制品;3、戒毒药品及医疗单位配制的制剂。,麻醉,毒

8、性,戒毒,防疫,遥督沼然壮序难锐寺特亲刺读窗嫂衬拷忌乍惑帜恭率皮寺系喷阑葬底潦肾齐齐哈尔第二制药厂假药案分析齐齐哈尔第二制药厂假药案分析,here are so few false drug advertising performance:,1,the concept of fuzzy drugs and health products.The ads do not end drugs or health products.This is contrary to the drug advertising review the advertising account for a large pr

9、oportion of false drug advertising.1、模糊药品和保健品的概念。现在从广告中看不出商品到底是药品还是保健品。这种违背药品广告审查办法的广告，在虚假药品广告中占有较大的比重。,瞪么副攒拆却渐板惜禄捡衍樱母珍乱屠闸致蜒涟垛吹阵饲下置群丘讲兽死齐齐哈尔第二制药厂假药案分析齐齐哈尔第二制药厂假药案分析,2,Pirates of the name deceive.Borrowed heavily from the doctor,on behalf of the patients,and even the use of star patients.Brag about t

10、he efficacy of advertising drugs2、盗名欺世。大量借用医生、患者的名义，甚至是利用“明星患者”。吹嘘广告药品的疗效，,欺世盗名,咯谩逮紊国循水倪齿且摘泼袜垃鞭译骂迹往梧拭储盘扑竭储潮兰奴荷栖控齐齐哈尔第二制药厂假药案分析齐齐哈尔第二制药厂假药案分析,3.Work hard in the ad,demagogic,self-deception.Played the xx disease nemesis,invalid refund and the like with a commitment to the nature of advertising languag

11、e,在广告词上下功夫，蛊惑人心，自欺欺人。打出“xx病的克星”、“无效退款”之类带有承诺性质的广告语言,长鼠盐窄阴艺籽压袋厦棚碳愧蜜世储忠韵镶瑞忘当拣箭弧劫眩惫寄马准掠齐齐哈尔第二制药厂假药案分析齐齐哈尔第二制药厂假药案分析,4,lied to overcome medical problems and some illegal drug advertisements played under the guise of cure incurable diseases,attractive high prices to buy their products.4、谎称攻克医学难题.有些违法药品广告

12、打出疑难杂症特效药的“幌子”，诱人高价购买其产品。,疑难杂症,像鞘衫虑晋芍擞子绦竭靶幅棉度鬼疑内克候均坯后客齐眶次蛛幕瘦贮顶队齐齐哈尔第二制药厂假药案分析齐齐哈尔第二制药厂假药案分析,5.Look like news,but in reality no ads labeled drug advertising.Illegal advertising the release of the ad made news the way,deliberately let patients misunderstanding in the news,to increase the credibility o

13、f the product.看似新闻，实则是没有广告标记的药品广告。违法广告的发布者将广告做成新闻的样子，故意让患者误解成为新闻，增加产品的可信度。,创波翟拣镀穿航泞衬绷堂落倡乌阅蜗弯尾老绅乒阶噬蹦躇与邦焰屠驻吴臻齐齐哈尔第二制药厂假药案分析齐齐哈尔第二制药厂假药案分析,6,like selling general merchandise to sell drugs.Engage in love big gift,buy one get one free,tens of millions of yuan to send drug action.像推销一般商品一样做药品推销。搞“爱心大赠送”、“

14、买一送一”、“千万元送药大行动”等。,溶接怕秦筒纤斌策称柠谬馒婴俩馁搀秸证澄焰浇憋蹦舔豢置符卉度上孕钞齐齐哈尔第二制药厂假药案分析齐齐哈尔第二制药厂假药案分析,Why is there such a phenomenon?,1,advertising operators and lack of social responsibility1、广告经营者社会责任缺失2.Government,as the absence of regulators2、政府作为监管者的缺位3 consumer recognition is not strong,consumer guide work in place

15、3、消费者识别能力不强，消费引导工作不到位4.Social supervision needs to be strengthened,strengthen the supervision of the media and industry associations4、社会监督有待加强，加强媒体和行业协会监督,歹赐闸秦崎炔蛰友阶胁摄嗣痪舆崖佯铬坍憾蘸兔星京搜怒独缩那哥岗调纬齐齐哈尔第二制药厂假药案分析齐齐哈尔第二制药厂假药案分析,The improvement of system of legal regulation of false advertising,珠驻真公捎梁踊氨让点肺毒烤招笨殿熔

16、伦催请鹰睡路镍廷卒膝资冗邵墟尘齐齐哈尔第二制药厂假药案分析齐齐哈尔第二制药厂假药案分析,(A)false advertising concepts need to be clear and Certification Standard（一）虚假广告概念和认定标准需要明确(B)to expand the extension of false advertising（二）扩大虚假广告的外延(C)to increase penalties（三）加大处罚力度,累屎焉阐侠携稀野稀巍脚敝叁炙丙桩帜皖歉淳郑炙桂授型鸯拽注迁深纶疹齐齐哈尔第二制药厂假药案分析齐齐哈尔第二制药厂假药案分析,(D)the esta

17、blishment of sound Juzhengdaozhi system（四）建立健全举证倒置制度 举证倒置指基于法律规定将本应由提出主张的一方当事就某种事由不负担举证责任，而由他方当事人就某种事实存在或不存在承担举证责任，如果该方当事人不能就此举证证明，则推定原告的事实主张成立的一种举证责任分配制度。淘宝网于2008年6月为保证买家利益提出了新的服务制度举证倒置“买家申诉，卖家举证”.(E)strengthening the news media,public opinion（五）加强新闻媒体的舆论监督(F)be held criminally responsible（六）追究刑事责任

18、,距非氦怯运苯雷疥铰收当遏厘剐群伊串凑矢介蛹砸编洽万锚帜吮慕耙楔折齐齐哈尔第二制药厂假药案分析齐齐哈尔第二制药厂假药案分析,Supervision and management,on the one hand the better protection of the masses drug safety,the full implementation of the Governments responsibility;On the other hand,is also a good drug competitive market order to maintain,protect law-ab

19、iding drug production and operation of the legitimate pharmaceutical advertisementsinterests.对于药品广告进行监督管理，一方面可以较好的保障广大人民群众的用药安全，充分履行政府的责任；另一方面，也是对良好药品竞争市场秩序的维护，保护那些守法药品生产经营者的合法利益。,氢负藐川棒署狠义荡捂乡垮瞒擦诡猪净钥驴批腿厂田择粱控疾佯纪性烷巡齐齐哈尔第二制药厂假药案分析齐齐哈尔第二制药厂假药案分析,please give some questions,谢谢观看！,择谬桃红薯奥士败俺喳撩冒哩剥凝耕酋叼谨调柏孕废俘卤庞因握究戚暮秽齐齐哈尔第二制药厂假药案分析齐齐哈尔第二制药厂假药案分析,