《购物中心分类》PPT课件.ppt

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1、资料来源：ICSC,1.按规模分类的购物中心类型及主要特征,1.按规模分类的购物中心类型及定义,Neighborhood Center:This center is designed to provide convenience shopping for the day-to-day needs of consumers in the immediate neighborhood.According to ICSCs SCORE publication,roughly half of these centers are anchored by a supermarket,while about

2、 a third have a drugstore anchor.These anchors are supported by stores offering pharmaceuticals and health-related products,sundries,snacks and personal services.A neighborhood center is usually configured as a straight-line strip with no enclosed walkway or mall area,although a canopy may connect t

3、he storefronts.,邻里中心:邻里中心主要为周边居住区居民提供满足其日常生活的便利性购物。根据ICSC的研究，此类中心约有半数由一个超市作主力店，大约1/3有药店作主力店。这些主力店通常提供药品、健康产品、便利食品、日常杂货和个人护理。邻里中心通常的形态是直线型条状中心（Strip），没有闭合的走道，但是可能会有连接店铺前面的开敞式顶棚。,Community Center:A community center typically offers a wider range of apparel and other soft goods than the neighborhood ce

4、nter does.Among the more common anchors are supermarkets,super drugstores,and discount department stores.Community center tenants sometimes contain off-priceretailers selling such items as apparel,home improvement/furnishings,toys,electronics or sporting goods.The center is usually configured as a s

5、trip,in a straight line,or“L”or“U”shape.Of the eight center types,community centers encompass the widest range of formats.For example,certain centers that areanchored by a large discount department store refer to themselves as discount centers.Others with a high percentage of square footage allocate

6、d to off-price retailers can be termed off-price centers.,社区中心:社区中心通常提供比邻里中心更多的服饰和日用物品。通常，其主力租户是超市，超级药店，折扣百货。有时，社区中心还有服饰、家居/建材，玩具，电器和体育用品的折扣商品零售店。社区中心通常的形态也是条状中心（Strip）,呈直线、L或U形。在所有八种购物中心类型中，社区中心的类型最多样化。例如，有些以大型折扣百货作为主力店的社区中心也称为折扣中心(discount center)。其它含有较多折扣零售商（office-price retailer)的社区中心成为另一种类型的折扣中

7、心(off-price center).注：由于货品来源不同，off-price的商品比discount商品品质通常要高。,ICSC,ICSC,Regional Center:This center type provides general merchandise(a large percentage of which is apparel)and services in full depth and variety.Its main attractions are its anchors:traditional,mass merchant,or discount department st

8、ores or fashion specialty stores.A typical regional center is usually enclosed with an inward orientation of the stores connected by a common walkway andparking surrounds the outside perimeter.,区域中心:区域中心提供较全面和多样化的商品（主要是服饰）和服务。它的主力店非常具有客流吸引力，如传统百货、综合卖场、折扣百货或时尚专卖店。通常，区域中心是封闭式的，所有店铺朝内，由共同通道连接。商场外围设置停车场

9、。,Super Regional Center:Similar to a regional center,but because of its larger size,a superregional center has more anchors,a deeper selection of merchandise,and draws from a larger population base.As with regional centers,the typical configuration is as an enclosed mall,frequently with multilevels.

10、,超级区域中心:与区域中心类似，但是，由于体量较大，超级区域中心提供跟多的商品和主力店，吸引更多的消费者。在形态上主要以多层的封闭式购物中心为主，与区域中心也比较类似。,ICSC,ICSC,1.按规模分类的购物中心类型及定义,资料来源：ICSC,2.按业态特色分类的购物中心类型及特征,美国 City Place 美国 Desert Passage 上海新天地 日本 Venus Fort 美国 Forum shops at Cesars Place 西班牙 Madrid Xanadu 俄罗斯 Mega Mall Khimiki,Power Center:A center dominated by

11、 several large anchors,including discount department stores,off-price stores,warehouse clubs,or category killers,i.e.,stores that offer tremendous selection in a particular merchandise category at low prices.The center typically consists of several freestanding(unconnected)anchors and only a minimum

12、 amount of small specialty tenants.,Outlet Center:Usually located in rural or occasionally in tourist locations,outlet centers consist mostly of manufacturers outlet stores selling their own brands at a discount.These centers are typically not anchored.A strip configuration is most common,although s

13、ome are enclosed malls,and others can be arranged in a village cluster.,能量中心:由几个大型主力店主导的购物中心，这些主力店包或折扣百货，折价店，仓储俱乐部，或“品类杀手”型店（指提价提供大量特定商品品类的店）。能量中心通常由几个独立（不连接）的主力店，及数量较少的一般零售店组成。,奥特莱斯:通常位于乡郊地区，偶尔也位于旅游区，奥特莱斯主要由厂家直销店（折价销售自有品牌）组成。奥特莱斯一般没有主力店，通常以条状中心的形态呈现。也有一些是封闭的购物中心形式，有些则呈现开放式村落的形态。,ICSC,ICSC,2.按业态特色分类的购物中心类型及定义,2.按业态特色分类的购物中心类型及定义,