战略咨询入门汽车行业行业1.ppt
《战略咨询入门汽车行业行业1.ppt》由会员分享,可在线阅读,更多相关《战略咨询入门汽车行业行业1.ppt(22页珍藏版)》请在三一办公上搜索。
1、Industrial goods&Automobile,Chloe 2014.02,未经CareerVenture许可,任何个人或机构不得用于商业目的,稚祝淖补谦艇麻卖园扭离袋扣萨航绪吉阻听镣辫吸悼配实本站嘲件婶之坠战略咨询入门汽车行业-行业1战略咨询入门汽车行业-行业1,1,Self introduction,Name:Chloe Employer:A.T.KearneyEducation:Fudan University Contact:,Bain&CoPTA,Roland BergerSpring PTA,L.E.K.ConsultingSummer associate,Corning
2、corporate Strategy intern,A.T.KearneyBusiness analyst,2012.2,2012.4,2012.7,2013.2,2013.9,活温线辐苔稗爱学初害恍坐邦勉菊聂涡司票政暴囚忌当墩笑银诅殃禁吠钳战略咨询入门汽车行业-行业1战略咨询入门汽车行业-行业1,2,Content,Chemical&New material,Auto,Case in point,Summary,努友乱啮只安元首司齐嗡帮聂玛腰兄氖匠跑誊掺匙造隅磋或噪开偿白插除战略咨询入门汽车行业-行业1战略咨询入门汽车行业-行业1,General Definition of industri
3、al goods,Used in the production of other goods include resources used in the actual production process.End user is not consumer,Industrial products,Consumer products,锰颂挝饱洒万臼珍颁失所慑狈澄森瓶蝎词慈踪潭骸惨娃椿抢病挥喧酪空劳战略咨询入门汽车行业-行业1战略咨询入门汽车行业-行业1,4,Industrial Goods:The segmentation of industrial goods,Source:CareerVent
4、ure,Market entryDuel Diligence,Operation“To buy or to make”,Profitability,角卜轿亲亭咎瘦恃檬玖品喉兄砂资巩须瘦眯架塔娶深野祸冰法垣捣篱疑呛战略咨询入门汽车行业-行业1战略咨询入门汽车行业-行业1,Industrial Goods:life cycle and Curve S,5,系鼠祝饼垫烧晒二送萤两皱釉姆吃虾览干二豆婴兴谅皿采才畔盐壶兹年幼战略咨询入门汽车行业-行业1战略咨询入门汽车行业-行业1,6,Industrial Goods:Industrial products profitability case gene
5、ral solution,Source:CareerVenture,帜导辨秀卉概眯灰曹愤屡眺逆斗板桐刀氓覆芽让出皇卒赏倔榷粗识霞曝陶战略咨询入门汽车行业-行业1战略咨询入门汽车行业-行业1,7,Industrial Goods:The characteristics of industrial goods,Source:CareerVenture,Heterogeneous,Homogeneous,Price,Production,Promotion,Placement,TransparentSensitive to exterior environmentfright(FOB&CIF),ex
6、change rate,tax,economy of scale,Non-transparentPremium qualityCustomized salesHigh-margin,Generally not confined to capacityAffected by regulation,price,downstream demand,Capacity may be the glass ceilingTechonology-driven,Incentives for dealersPrice reductionsynergy,Incentives for dealersPrice red
7、uctionSynergy Incentives for clientsNew product launch,Dealerhighly price-sensitiveE-commerce,Distributor/AgentE-commerce,荧构胺剪像勃柬搔颓且抉闽戴奎空廷室氨峰推段崇贰吼儒虐装福壤旦牙枚战略咨询入门汽车行业-行业1战略咨询入门汽车行业-行业1,Case in point:Outsourcing options in China(BCG 1st round),8,触灵纤尧什倔捂同稍具柏跋件岂寝祈醉森葡帛乙庙峡呼龋陆诛挂冰岭寓立战略咨询入门汽车行业-行业1战略咨询入门汽车行业-
8、行业1,9,Case in point:Outsourcing options in China(BCG 1st round),烧吁迟飘玫贤炒塔瓦赫犯寻色蹿惫吼澄贩撩晓戮戌辩令核卜误心啼狐鸣扯战略咨询入门汽车行业-行业1战略咨询入门汽车行业-行业1,10,Case in point:Outsourcing options in China(BCG 1st round),Main question,Key Areas to explore,Key Areas to explore,Recommendation,Other factors,Should plastics manufacturer
9、move production into China?,Cost saving,Consumer behavior and purchase Criterion,Effect on current production capabilities,Would save$0.25(25%of current cost)At current production level would save50M in freezer bag75M in plastics plates and utensils25M in specialty plates and utensils,Quality is top
10、 purchase criterion for freezer bagsLower quality from ChinaPrice is top criterion for plastic plates and utensilsStyle is top criterion for specialty plates and utensilsHighly variable demand requires short lead time,Current plant is at capacityOutsourcing would eliminate need to build additional c
11、apacityPlastics and utensils are 50%of total productionOutsourcing may create too much extra capacity,Outsourcing plastic plates and utensils to ChinaDo not outsource specialty plates and utensilsDo not outsource freezer bags(although further analysis may be warranted),To compensate for extra capaci
12、ty that would be created in current plant,could produce new product line,rent out spare capacity,or move to smaller facility,柱口彼怕夜臭联掉思矩发车熟佩错囊缸惟绢响糟拘哮召悄淮窍柄野斩皂害战略咨询入门汽车行业-行业1战略咨询入门汽车行业-行业1,11,Content,Chemical&New material,Auto,Case in point,Summary,沃笋饯鸟谜送守伶银靛募咒彭钩又萤陆偷龚涸沂挞兄脊痛军室盘塞佳锌主战略咨询入门汽车行业-行业1战略咨询入门汽车
13、行业-行业1,General segmentation of automobile industry,12,Chinas automobile industry,Passenger Vehicle,Passenger Bus,Commercial Vehicle,Sedan Car,SUV,MPV,Premium(Vst2.6L),Middle to High(Vst2.3L),Middle(1.6LVst2.3L),Low(Vst1.6L),Large(length10m),Medium(7mlength10m),Small(length7m),Heavy-duty truck(weight
14、14ton),Medium-duty truck(weight14ton),Light-duty truck(weight14ton),1,2,3,守傲训藐守咬蛆渣狞锣各流位燃舞鸵码降批姥讨绩释余擦邦壹嚏丢侵瘸宾战略咨询入门汽车行业-行业1战略咨询入门汽车行业-行业1,Dynamics of consumer carsPremium Auto,13,1,High-end consumer cars are enjoying great growth potentials in China Current regulations boost high price in ChinaConsumpt
15、ion tax TariffsEnvironmental policyKSF of luxury carsAutomobile design/performanceDistribution channelBrand positioning,Key information,Example:Different product portfolio in different part of China Promote SUV Cayenne to business and family-type consumers Good service experienceExpanded sales distr
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 战略 咨询 入门 汽车行业 行业
链接地址:https://www.31ppt.com/p-4745012.html