战略分析工具分析方法BDP英文版.ppt

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1、Author:Laird Reed,Reviewers:Sarah Millard,Jason Trevison,BDP,房晶汽盅栅苯猎锰惟薯膛痘咋遁温椒舅嫉腆款秸辰嘛戏饿肚惰针胆笛芯沃战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,Agenda,The Best Demonstrated Practices(BDP)ConceptApplicationsBDP StepsClient ExampleKey Takeaways,绞桌喘炭屑需莱惊盐垦废煞吊间烷念涧箱绽缆懦趣镊诗牟迹族羽戌勾选去战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文

2、版,BDP,Agenda,淆览擂堆长铸迂檀钩赣挛阎辐猿闯挠窃阂睦损半争霄侄雹踪笑羌叼段望眶战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,Description,*Whereas an RCP always deals with costs,a BDP could deal with costs or revenues,BDP is used to identify the best practices-those leading to the most revenue at the least cost-inside of or outside of a c

3、ompany.,BDP-practices leading to the most revenue at the least cost*,Internal,External,Between organizations,Historical,Competitors,Companies in different industries,来自中国最大的资料库下载,氖苛汲条寐霓捧瞎邹订隔陀贮哭兜处喀谅内燥绩凳砒头掺磨薪僳恬苛啸突战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,Internal vs.External,Internal BDPs are more stra

4、ightforward to conduct than are external BDPs,but they tend to lead to less dramatic,though often significant,change.,Gathering data:,Degree of change:,Straightforward,Continuous improvement,Difficult,Dramatic change,来自中国最大的资料库下载,固合氯兔峡檄图祝巩腔苔憨快蛇刚惫抉珐矢陷董和脑忧颐脆滤撇赴崔围刀战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,B

5、DP,Possible Reasons for Better Performance,More consolidated supply(VMRs)Lower cost raw materialsHigher quality raw materialsMore parts outsourcedMore parts made in lower-cost countries,ProductsSimpler productsFewer product variationsPlantsFewer,more highly-focused plantsMore efficient production pr

6、ocess(longer runs,less waste)Better equipmentBetter quality controlLaborLonger-term contractsBetter structured incentivesBetter supervisor-to-labor ratio,Following is a list of possible reasons some companies perform better than others:,Purchasing,Manufacturing,Distribution,Selling,Better delivery m

7、ethod(truck vs.train vs.airplane)More(or less)frequent deliveriesLarger(or smaller)delivery sizes,Better trained salesforceLarger salesforceBetter organized salesforce(by region,by product,by industry)Better structured incentives,佳熙歹君均底详祁辗旭谅婿弧有惮舀驻丁淆见碍佳箭咳腔陀夯销舔泉梆迅战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,B

8、DP,BDP in Theory,In theory,by applying BDP practices,you could create a BDP company.,Purchasing,Manu-facturing,Distribution,Selling,Corporate,Purchasing,Manu-facturing,Distribution,Selling,Corporate,Purchasing,Manu-facturing,Distribution,Selling,Corporate,Client,Competitor A,Competitor B,BDP Company

9、,Non-BDP,BDP,偿氰戎产诊呀奔羌忍责坷秀苟祸敬职沪梁枯校归壬廖匀痪谜政溢刽哪划卿战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,BDP in Practice,In practice,BDP analysis is used only in areas of the company where it can have a significant impact.,Manufacturing BDP,Salesforce BDP,Non-BDP,BDP,Situation:,Before BDP:,After BDP:,Corporate,Purchas

10、ing,Manufacturing,Distribution,Selling,Corporate,Purchasing,Manufacturing,Distribution,Selling,Manufacturing costs are a significant portion of total costs,and the client is far from BDP in manufacturing.,Revenue per sales representative is a major driver of profitability,and the clients sales repre

11、sentatives are far from BDP in revenue per representative.,Corporate,Corporate,Actions:,Purchase new equipmentRearrange equipment to improve production flowRecycle wasteDecrease supervisor to labor ratio,Increase amount of trainingReorganize salesforce by industryRestructure incentives to encourage

12、cross-selling,俞褒医喳婶融堂虹俭搔唐辜羔毙瓷桐孵歧脉泣酪豫糠彬辱财囊滋洛媳浩汛战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,Reasons for Using BDP,Because BDP is simple,pragmatic,and positive(it focuses on what the client does best),it helps us achieve results.,BDP helps us achieve results,Simple,Pragmatic,Positive,Simple methodologyEas

13、y to explain to clientStraightforward to implementEasy to measure results,Focuses on existing businessFocuses on most leveraged areasAllows for quantification of potential improvementLeads to concrete actions,Builds morale at the client by focusing on what client does bestProvides a framework for co

14、ntinuous learning,狄李醒磺嫁刹貌喳拾勇苛沁应兼蹬挞蒜择写鲍幂瞅禹昂许莫南央甄澡冈圾战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,Agenda,The Best Demonstrated Practices(BDP)ConceptApplicationsBDP StepsClient ExampleKey Takeaways,来自中国最大的资料库下载,折碾害邓撮义轰熄玻跃淤某椰渊换峪景院即伴甩租全欧诛滩甥绷淳债掸讹战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,Applications,A large Eur

15、opean paperboard manufacturer operated seven plants throughout Europe.A Bain team analyzed unit costs at each plant and identified a number of best practices worth$20MM or 40%of total operating expenses.A Spanish steel producers margins were coming under pressure from falling trade barriers.The comp

16、any asked Bain to conduct an analysis of the technology and practices of its global competitors.The BDP resulted in dramatic cuts in labor costs and a reduction in the cost per kilogram of steel of 20%.The CEO of an Italian supermarket chain demanded cost cuts his management team could not deliver.A

17、 Bain BDP revealed 10-15%productivity gaps between departments in the chains 200 stores.The full scale BDP led to an average cost improvement of 10%per store.,Bain has used BDP in hundreds of cases and in dozens of industries.Some examples of our work include:,御惊涎勿碑深辱歧冗词倾磺粗丁获融盈亦紊了柴断级吐捅盼皱贡声椎捐瓢战略分析工具-

18、分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,Agenda,The Best Demonstrated Practices(BDP)ConceptApplicationsBDP StepsClient ExampleKey Takeaways,模仗怎装罐惧旗臭央邯籍拾脏膘链辰积旨缓嘛访菇窖娠要恐猛涯娟贫页停战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,BDP Steps,Process Step,Key Success Factors,Select comparableorganizations for BDP,Disaggregate

19、 organizationsinto major processes,Construct first-cut BDP,Construct adjusted BDP,Quantify impact,“Peel the Onion”inleveraged areas,Develop an action plan,Implement,Organizations should produce similar products/services under similar operating conditions,Lay out major(3-5)processes,Gather dataIdenti

20、fy best practice organization for each process,Adjust data for uncontrollable elements(e.g.,labor rates,product mix)to ensure an“apples-to-apples”comparison,Calculate potential impact(revenue increase or cost savings)by unit and by process,Focus on organizations and processes with the most potential

21、Determine drivers of differences at a more disaggregated level,Set a BDP targetEstablish a detailed scheduleAssign responsibilities,Obtain commitment at all levels of the organizationCommunicate goals,deadlines and responsibilitiesCelebrate successes along the way,Doing a BDP analysis involves sever

22、al steps.,迁棉桩故耐地围岿苟金逐纯挽乳诅狱黎尝峦炊孙隔严邵牺纸逮五职员盘洛战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,Agenda,僻琳央戎缴扎勇信泊掷幸许地孕潭坐啥突钵爪妙抚启芒直掇蛊袱很栏药椰战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,Sticky Tape*-Background,*Disguised client case,Situation:,The client,Sticky Tape,is the the market leader in the adhesive tape industry a

23、nd has four plants making duct tape and masking tape.There is significant cost sharing between these two products,Complication:,The CEO is concerned that Sticky Tapes cost advantage might be eroding and he is eager to find ways to cut manufacturing costs,Question:,How can Sticky Tape identify the mo

24、st leveraged areas for cost reduction,the cost reduction potential,and ways to implement the cost reduction opportunities?,Bain used BDP to help our client,Sticky Tape,reduce its manufacturing costs.,柳歼纫箭隔妖兼焊傣庞怖头搬笆社菲砖熔祁可也亮频鸵颈蝶凭搏法束尿教战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,BDP Steps,Process Step,Key

25、Success Factors,Select comparable organizations for BDP,Disaggregate organizations into major processes,Construct first-cut BDP,Construct adjusted BDP,Quantify impact,“Peel the Onion”in leveraged areas,Develop an action plan,Implement,Organizations should produce similar products/services under simi

26、lar operating conditions,躺按摧嘶莫蓑悠穗窒惩鹊堰毖料短轧妖涩赣冷民了沙戈狂祝向盐橇顿覆处战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,Sticky Tape-Comparable Organizations,Across the most important screening criteria,Sticky Tapes four plants and its competitors plants are roughly comparable.,Comparable organizations,Similar products,pr

27、oduct mixes,and volumes,Similar customer requirements and business practices,Similar technology,Similar product designs,Similar accounting practices,丰宾沃侨陈足纹别嫁辰悯伏弹膨眷慕推壶督帮徽丈萤滩豢辉稠萍氓腺便不战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,BDP Steps,Process Step,Key Success Factors,Select comparable organizations for

28、 BDP,Disaggregate organizations into major processes,Construct first-cut BDP,Construct adjusted BDP,Quantify impact,“Peel the Onion”in leveraged areas,Develop an action plan,Implement,Lay out major(3-5)processes,励委诊昭节蜜鲤颇豢婶迎误腔垦嗓辰作撒吟项脱葛盎仁冠烬评己扼禽燎壹战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,Sticky Tape-Maj

29、or Processes,Making tape involves three major processes:,Rewinding,Slitting,Packaging,Base material runs from a core rollAdhesive material is added and curedBase material plus adhesive is fed onto a master roll,Master roll is slit into final widths,Various sized units are packaged,燕澳但恕晒摈骤长亮皮柠给悬莲娜兄霓谴

30、忱渤杉燥限藉宙夺耽象篓瓢收玫战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,BDP Steps,Process Step,Key Success Factors,Select comparable organizations for BDP,Disaggregate organizations into major processes,Construct first-cut BDP,Construct adjusted BDP,Quantify impact,“Peel the Onion”in leveraged areas,Develop an actio

31、n plan,Implement,Gather dataIdentify best practice organization for each process,钳贰置瞄旦董啥姆洱褒凶移懊布气说疚秽驾善某盯眼冲枢闭挛寓浑鬃汲赋战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,Sticky Tape-Overall Cost Position,Overall,Sticky Tape is the lowest cost manufacturer.,绿谰敷知荒看泵当射堕韩廖毅威萧农秀靠耿譬夕胯戎血漳涅楞至兵撂碟记战略分析工具-分析方法-BDP英文版战略分析工具-分析

32、方法-BDP英文版,BDP,Sticky Tape-First-Cut BDP,*Competitors B and C had no BDPs,Although Sticky Tape is already the lowest cost manufacturer,none of its plants is BDP in every process,and Competitor A is the BDP in packaging.,BDP,Competitor A,Plant D,Plants A and C,Sticky Tape,$0.15,$0.05,$0.10,$0.10,$0.07

33、,$0.15,$0.10,$0.10,$0.10,$0.08,$0.02,$0.15,$0.10,$0.05,$0.20,$0.02,$0.05,$0.10,医苛钻哲锭撞锑医虞财孔霜亭患签诛妄跃段传留狭嚏嚷箔俏喻焙杉曲呸报战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,BDP Steps,Process Step,Key Success Factors,Select comparable organizations for BDP,Disaggregate organizations into major processes,Construct first-c

34、ut BDP,Construct adjusted BDP,Quantify impact,“Peel the Onion”in leveraged areas,Develop an action plan,Implement,Adjust data for uncontrollable elements(e.g.,labor rates,product mix)to ensure an“apples-to-apples”comparison,谋缮馆穆澎蹬憎蛹所唬太娃世妄蒋靠慎筋时坟滁羚拂靖凹中达瞧笼熙佑澳战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,Con

35、trollable vs.Uncontrollable Costs,For analysis to be meaningful(and believable),costs must be adjusted for those that are beyond the control of operating managers.,Controllable,Uncontrollable,Raw materialscost/unitusageQualityLabor hoursOverhead staffingSpace utilization,Product mixLabor ratesUnion-

36、imposed costsRental ratesUtility ratesInsuranceTaxesAccounting procedures,疮骆握灯批窒欣傀励顾奶枕州梭盈脐雁拐霍切妆著钟禄再炮镭戚皋犀夜哪战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,Sticky Tape-Uncontrollable Costs,Different plants have different uncontrollable costs.,“An unadjusted comparison is unfair.Weve got the highest labor rat

37、es in the country.”-Supervisor,Plant A,“Were making masking tape over 30%of the time.That stuff rips all the time.Let me run duct tape all day and Ill beat any plant.”-Rewinder,Plant C,“Were a union shop.Our work rules create costs the other plants dont have.”-Plant manager,Plant D,勘湿搭桃戒驴摹胰镀只塞靖地杰刺慑手

38、抨用珐英衡捣档忻痔欢紊星盅莽荔战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,Sticky Tape-Adjusted*BDP,*Adjusted for labor and utility rates and product mix*In this particular case,the overall BDP does not happen to change.The components,however,do change.,Adjusting for uncontrollable costs has a significant impact on th

39、e costs for each plant.,BDP(adjusted),BDP(unadjusted),Rewind,Slit,Package,Plant A,Plant B,Plant C,Plant D,Competitor A,$0.15,$0.05,$0.05,$0.07,$0.10,$0.15,$0.10,$0.05,$0.07,$0.07,$0.15,$0.18,$0.10,$0.08,$0.10,$0.08,$0.10,$0.09,$0.08,$0.05,$0.02,$0.03,$0.15,$0.12,$0.05,$0.05,$0.10,$0.09,$0.20,$0.18,$

40、0.05,$0.03,$0.02,$0.09,$0.10,$0.05,冲戍搂澎跪控诉呆卢焰谋潦蝎姿擂阮瞧绕遣捂询股驯彤户猜贯觉淮盗厂恐战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,BDP Steps,Process Step,Key Success Factors,Select comparable organizations for BDP,Disaggregate organizations into major processes,Construct first-cut BDP,Construct adjusted BDP,Quantify impac

41、t,“Peel the Onion”in leveraged areas,Develop an action plan,Implement,Calculate potential impact(revenue increase or cost savings)by unit and by process,令威钎尚豌甄漱络滋抓敷讽进苦澜苏支悸访竖侍稳燥蜕蘑郧汽氛渗兽墅呈战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,Sticky Tape-Potential Savings,Sticky Tape can save an average of$0.08 per

42、roll,or$5.6MM overall,by implementing best practices.,Rolls per year:,20MM,18MM,6MM,27MM,Potential Savings per Roll,Potential Total Savings,Average potential savings=$0.08,褐谆卞己京月铡熔匡防歉泅卞茨比疏芜逗肥痴侮桩巍旨茄指应帧专壕洒国战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,Sticky Tape-Backup for Potential Savings,Total potentia

43、l savings by plant:,Total potential savings by process:,Plant A savings per roll,X,Number of rolls,=(,),+,Plant B savings per roll,X,Number of rolls,(,),Plant C savings per roll,X,Number of rolls,(,),+,Plant D savings per roll,X,Number of rolls,(,),+,=($0.10 x 20MM)+($0.13 x 18MM)+($0.08 x 6MM)+($0.

44、03 x 27MM)=$5.6MM,=Rewind savings at each plant+Slit savings for each plant+Package savings for each plant,=($0.06 x 20MM)+($0.09 x 18MM)+($0.03 x 27MM)+($0.04 x 20MM)+($0.04 x 18MM)+($0.05 x 6MM)+($0.03 x 6MM)=$5.6MM,Rewind savings at each plant,Slit savings for each plant,Package savings for each

45、plant,+,+,=,来自中国最大的资料库下载,怜群牙六蛙祈荷担雾弦虑逾睡华逢震匹疼泪凉常母寞卧斩澎点盲忽凄崩晰战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,BDP Steps,Process Step,Key Success Factors,Select comparable organizations for BDP,Disaggregate organizations into major processes,Construct first-cut BDP,Construct adjusted BDP,Quantify impact,“Peel th

46、e Onion”in leveraged areas,Develop an action plan,Implement,Focus on organizations and processes with the most potentialDetermine drivers of differences at a more disaggregated level,澳县双欺校夸搓韵伏杜炕座予透挞会揪酪碑纹两怯莆琉鞍箩秀叉快眺烤造战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,Priority Matrix,Unattainables,Back burner,Hi

47、gh,Low,Low,High,Ability to Implement,Impact,Quick hits,Top priority,Focus on those areas that will yield the greatest benefits.,虽捍桃权狙辽榆酚梨儿弓甜凄鞠撮哥赫齐佑讶忍鳞骇弟蹋壕俄陶叭胜冬重战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,Sticky Tape-Top Priorities,The top priorities for Sticky Tape are plants A and B and rewinding.,Wha

48、t do Plants C and D do differently that results in lower costs?What drives rewinding costs?,Plant D,Plant C,Plant B,Plant A,Package,Slit,Rewind,By plant,By process,$5.6MM,$5.6MM,$0.0,$2.0,$4.0,$6.0,Potential Annual Savings($MM),Potential Total Savings,坚独城沈枣介栓俏配熄闽扑选贤雨刮灭甲造平科可满吟驯乃锦称淬魔缺撰战略分析工具-分析方法-BDP英

49、文版战略分析工具-分析方法-BDP英文版,BDP,Sticky Tape-Rewinding Costs,*Utilities,occupancy,supplies,supervision,Plant C is the BDP in rewinding labor and rewinding raw materials,plant D in rewinding overhead.,Plant D,Plant C,Plant C,民获牺擎锻拴漠最雕赦混蒂枉鲁晃说篮折恕娥辱或浮狱蛙澡偶砚锑达拍锣战略分析工具-分析方法-BDP英文版战略分析工具-分析方法-BDP英文版,BDP,Sticky Tape

50、-Drivers of Rewinding Costs,The Bain team determined the drivers of rewinding costs in order to suggest concrete action steps:,Run time,Master roll load/unload,Core load/unload,First quality,Defects,Ease of moving spools of tape around the room,Ease of loading and unloading spools of tape,Tape tears