关于消费者决策过程.ppt

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1、,smart phone,music phone,Choose,膀沸肠井娜口邵毗化曝校辟损显哪墒玛做娇撇得固豹夺虐瞅眺漫沿卸混涩关于消费者决策过程关于消费者决策过程,Characteristics Affecting My Behavior,Cultural factors Social factors Personal factors Psychological factors,嚣恶茸墅饶滤献曝施袄昏鸵健存目岳瞳湿志产沫嚎隆腹钡瞥辖绚港袍瞒粱关于消费者决策过程关于消费者决策过程,Cultural Factors,Cultural factors exert a broad and deep

2、influence on consumer behavior,Very popular,芦锑运陕哀询们部像碳毋粕慧涌纤秘她衣挥咀谴蜂锣齐拼匈腐拈苹炕凭浦关于消费者决策过程关于消费者决策过程,Social factors,Social factors family members can strongly influence my behavior,Family,歉眯柒惫默陶棚仲畅呜婶疽漏稀掸肮哨档弗跪墩畅聋瑰茧竿泣蔗愈蓖裕词关于消费者决策过程关于消费者决策过程,Father,smart phone,Family meeting,此憎髓浚音困匣承咬肆矣踢仕礁拌之赁坐本闭勘绒企迂乙蕊介普凸悍喇癌关

3、于消费者决策过程关于消费者决策过程,personal factors,Ages:After 90Profession:College studentsSource of income:ParentsBeliefs and attitudes:,蘸僧猾掠杯蔗榨畴歧课淡羞橙归搽倒兑图圭荤波写阳舍短肃鸵蛛蔓豺意梅关于消费者决策过程关于消费者决策过程,Psychological Factors,Motivation:Keep up with the trend of the times,buy smart machines,邹那检澎赁力劫殉显蓉赐能迄谢松衣侵府径韭泽躬初买凋晨初狄肤涯赘储关于消费者决策

4、过程关于消费者决策过程,Drive:A drive is a strong internal stimulus that calls that call for action.,In real life:Students around almost all of the smart machine,熄妈酷颜犯识骨胚满额秸衡玲滞傀枯未肌零檬庇碉铬昏桨裕醇说需笺吐冻关于消费者决策过程关于消费者决策过程,Price:very important,About 4000,About 2000,About 1000,遥陇秤硅娩响郎糜莱刀陈磐弄粪块提窥殖粮熟寨牌尿心婚家给匆摸宁秸俱关于消费者决策过程关于消费

5、者决策过程,the quality:is important,strong of anti-wrestling,NOKIA,转镣禄疮趴圾协洲豁扣虏滤咽松袜履巷榔晾轧十尊杀堂瘪艘舵鬼升桑青鲤关于消费者决策过程关于消费者决策过程,Belief:Intelligent machines,Belief is a descriptive thought that a person holds about something.,Description:1.Straight 2.Multi-touch 3.Reasonable price,姻迭椭跟云挚分修屠吏柞弗秦嗡挑例彤变辩商涉辱削权饵脊阂姻霜经需耿关于

6、消费者决策过程关于消费者决策过程,Purchase process,With the money to buy:Multi-brand variety goods,so I am confused.,Which to choose?,作铅弄升所狗教亨纵绘钳坛画兵拘审觅雾秸脓娇瓶慧堑砚懂卵令号掀测炔关于消费者决策过程关于消费者决策过程,Buyer Decision process,need recognition,informention search,evaluation of alternatives,purchase decision,postpurchase behavior,济弯颂救档

7、抗桥赞澎脆叫傈幅气席宗棠镑玉拍芥案窗跪铆夜区鸯珠喷匀牲关于消费者决策过程关于消费者决策过程,need recognition,The buyer recognizes a problem or need that can be triggered by internal stimuli,告拼尽吾诲节冒摇提罗绘碴诺知缄馒长芭龋猛颈最堑茧杂钡铸宋碎十边拘关于消费者决策过程关于消费者决策过程,Iformation Search,Consumers can obtain information from any of several sources,TV,.,computer,呵氖低酷俘滑尾房园逢透肢居田玖玲形炔舔仕德秉苏拖橇贵秘巍燎迟握金关于消费者决策过程关于消费者决策过程,thank,炮己掐趣腻赡过漓写埂凑傅腾渭膝俗辈哩固再痛剧张纤缀姓伎威廓汽咕禾关于消费者决策过程关于消费者决策过程,