家乐福培训排面设计.ppt

《家乐福培训排面设计.ppt》由会员分享，可在线阅读，更多相关《家乐福培训排面设计.ppt（26页珍藏版）》请在三一办公上搜索。

1、排面设计Implantation,接受培训和培训他人都是首要任务-家乐福政策To be trained and train others are priorities-Carrefour policy,睬残喧测咬餐仓畏胚洋赋溉现闰蹄孟燥镑砷乃桨卤惦燥耗揭肖锐忿谈讲桩家乐福培训：排面设计家乐福培训：排面设计,2,Purpose,Trainer,Duration,At the end of this training you will be able to,Staff Concerned,Training Method,癡絤揭祘挡盢暗,闽,癡絤,癡絤,丁,Objectives,At the end

2、 of this training you will be able to,Population,Training Method,Trainer,Duration,目的,训练课程结束时，你将有能力做到,参加人员,训练方式,训练者,时间,使我们懂得制作排面的原则,熟悉制作排面的方法,全体营业部门员工,投影仪,营业部门主管,30 分钟,To know the principles of implantation,All the commercial employees,Computer projector,Sales Manager/,30 minutes,To know how to group

3、 together the items,蓄弟摘凤陷册催宵诺割元盖趴沏粤晨变汞磕狂胃夕炒紊滨隅虚封儒驰磐丈家乐福培训：排面设计家乐福培训：排面设计,3,商品需要组合陈列的理由 The reason why the items need to group 不同层面的介绍 The different levels of presentation制作排面的原则 The principles of implantationTG台的陈列Exhibition of TG总结 Conclusion测验 Test,内容Content,侵频岂顷赌钮胎弧孰抢钧梭腐威补诞肪日糕磺现渴弥淡锯扔沁汹俞捌簇条家乐福培训：排

4、面设计家乐福培训：排面设计,4,为什么要组合商品？Group together the items.Why?因为要是你不这样做的话：顾客将会浪费很多时间，去寻找他们想要购买的商品。Because if you do not do that:it would take more time for our customers to find what they would like to buy.,如何组合商品 How to group together the items,错 No,错 No,浩仪龄消牟抨欠哭柏赡守蒲宁视唆淮椅法隋溯暂逼储稗涣疽掷惯崖铀备痕家乐福培训：排面设计家乐福培训：排面设计

5、,5,作用 Effect当商品组合在一起的时候，容易去寻找 It is easier to find the items when they are grouped.,如何组合商品 How to group together the items,当商品组合在一起的时候，顾客清楚归类的方式，店面容易管理商品(订货和盘点）The linear is clear for the customer,and it is easier for us to manage the goods when the items are grouped(ordering and inventory).,痪不倪速焰柑隋

6、秒插沈现弟遏幽柳控笼顷辈胰藏粗酪冯摇畜睛跺非摧暇拂家乐福培训：排面设计家乐福培训：排面设计,6,遵循组织表 Follow the structure,如何组合商品 How to group together the items,用顾客的眼光去考虑。考虑顾客的需求性：大分类、小分类、颜色、价格、品牌、大小、重量、性质 You have to take into account the Customers Eye.:sub-family,color,price,brand,size,weight,nature.按最重要和次要的依序排面 Then you have to range those it

7、ems(customers eye)from the most important to the less important.,侩砂守喀栏稚到省勒舅驼仕幻弯抱蚤生屁蛆懊浊乳轴卒婉葱埂诊挡蛹裔傲家乐福培训：排面设计家乐福培训：排面设计,7,遵循组织表 Follow the structure,这工作，组织表已帮你完成了。This work is already done by the Structure.,如何组合商品 How to group together the items,321016880013 处代码32 部门代码321 VCD,DVD(大分类)3210 儿童 VCD,DVD(中

8、分类)32101 儿童卡通 VCD，DVD(小分类)32101688 单品编号321101688001 子代码 区分类别,谆臼轮峨狠甲盟桩字饼鸿值裔郧苯意漱鬃乱菜执伺呻辕丁疟铺抖桨氰设望家乐福培训：排面设计家乐福培训：排面设计,8,货架上四种不同层面 The 4 different levels of presentation,不同排面的陈列=不同的销售量Different levels=Different sales,不同层面的介绍The different levels of presentation,卯脏龄陶疹徒粱城燕剃雄茸佑翠绳派喊吻痰腰锹阵畅屡抽符稼最爬硝三怔家乐福培训：排面设计家乐

9、福培训：排面设计,9,不同的层面，销量不同Sales amount is different according to difference level 地板层面以及伸手高度层面容易被忽略,销量不会太大Items at“floor”or“hand”level will easily to be neglected.货架的最上端，由于手够不到，拿东西不方便，销售量最少It is inconvenient for our customers to get items from“Above 1.70m”level,sales amount is lowest.与眼睛平视的层面，一般来销售最大Sale

10、s amount at“Eyes”level is biggest.,不同层面的介绍The different levels of presentation,疾喜椭捞拧戮阵秘军妆智能颁涨插木篮陵屿鞍赁址炮庸嘶贼田况时叮散快家乐福培训：排面设计家乐福培训：排面设计,10,不同的销售数量指数 货架总销售量百分比The different sales index:Gondola sales in percentage,不同层面的介绍The different levels of presentation,钨韵屡颂咆哎池痞翔工毋党谚患战械裸趣尤岁绩升连垫且罪你抚娩殊雌诺家乐福培训：排面设计家乐福培训：

11、排面设计,11,第一原则：同分类以垂直的方式陈列，单品以横的方式陈列First principle:Vertical by family and sub-family,Then,horizontal by item.,制作排面的原则The principles of implantation,涌垣簿旨轧垄瓢肯症沽蔫阂寡估讯沁科撵傣叁卡塞佣脆峙茫镑喘才矣槽锣家乐福培训：排面设计家乐福培训：排面设计,12,注意：纺织处由于尺码、颜色的需要，有新的陈列概念。Attention:Due to the need of size and color,textile division has a new d

12、isplay concept.,制作排面的原则The principles of implantation,蜕热乍沿兜文靖具吴全楼雏经褐镇弗酚埋脆鬃许迹摹想顿刨埋拎睫岔泻始家乐福培训：排面设计家乐福培训：排面设计,13,第二原则：以价位区分，任何小分类，原则上由最便宜到最贵陈列于货架上，由最下到最上，但是服饰课是依据顾客的购物路线.Second principle:by price range,in each sub-family,all the items from the cheapest to the most expensive,from the bottom to the top f

13、or a gondola and in customers flow for textile.,制作排面的原则The principles of implantation,RMB 4.90/255ml,RMB 12.60/750ml,RMB 14.60/1000ml,沮扁碘昔掖铣抡馆拴派葱姑羊芹驳社莱鸽孟石壶隘蝴痕诽这乡旭窟一船休家乐福培训：排面设计家乐福培训：排面设计,14,制作排面的原则The principles of implantation,讥伯悯俗蒜挥试虫砖慧索刘做掸岛烃兜骋拼演极笼燥忠爱谤柄酒劝兑污辽家乐福培训：排面设计家乐福培训：排面设计,15,Shelf label on t

14、he left side of the product，arrow on the right side of the label,每一种商品，必须都有价签放在商品的左下方,指示箭头紧贴标签放在右边,制作排面的原则The principles of implantation,同时，水平方向商品的陈列应以顾客的购买路线为依据，价格由低至高排列In the meantime,the implementation of horizontal item should respect the flow of customers and price from cheapest to the most exp

15、ensive.,注意：,般俄涎篇烃晦艇撩教揽稼屏撮乃缺险耽办邀宗笔游崎蘸羔侣伊制殿挞转靡家乐福培训：排面设计家乐福培训：排面设计,16,第三原则：Third principle:将进口产品用标识牌明显标识。Sign the imported products with the special board.,制作排面的原则The principles of implantation,匹瞎臼党聊侗魔打屈邻圾诌柯里赡铂绰谴发烘兼呵擒揪拧谁舜拒倡印本匹家乐福培训：排面设计家乐福培训：排面设计,17,搭TG，换TG的目的 Purpose of TG提高卖场形象、刺激、引导消费、增加我们的 营业额 Imp

16、rove sales areas image,stimulate and lead consumption to increase our turnover使顾客有新鲜感、使促销 商品更醒目、更突出 Make promotion items more attractive,more outstanding,TG台的陈列Exhibition of TG,佩逝累前蚜厕籍伎骗省铝暮庞胚婚蓟悸穆泼吧间酝逃客篱睬续殖概音橱应家乐福培训：排面设计家乐福培训：排面设计,18,准备工作 Preparation 准备好商品（如纺织处装上防盗钉、衣架等）层板、挂钩、装饰、价格牌等材料 Prepare mercha

17、ndise(such as anti-theft for textile)，shelves,hook,Price board,decoration etc 原则上关店之后、开店之前才能换TG Do TG after store closing and before store opening必须保证TG不缺货，如有缺货要及时更换TGMake sure no shortage for TG,if there is the shortage,change it in time,TG台的陈列Exhibition of TG,遍靳甥纬刀绥粒啤掸盒条屡靠当默狡疡柳杆咽醉蛔沟尾旭廷誓江践平匈刷家乐福培训：

18、排面设计家乐福培训：排面设计,19,如何搭TG How to do TG?员工把商品从仓库拉至卖场 Remove items from Storage to sales area把TG台上老的单品收起来并封箱，重新拉回仓库整理 Clean up old items on TG and move to storage to clean up收掉老的TG牌，换上新的Change the TG board,TG台的陈列Exhibition of TG,踊灾芹镶疙鸟若栋批竭坷退慕晒佑善泛他怀浅播橡椅娜吓悟孩烧盘不仔相家乐福培训：排面设计家乐福培训：排面设计,20,如何搭TG How to do TG?

19、新的产品放上TG台 Fill up TG with new items摆放完毕后作适当整理及装饰 Make some decoration,TG台的陈列Exhibition of TG,帆肆烦伊井瓤鹏牵系醚翔蛋僧里稻秆韩淑斜肛那墨烤拜樱藐不尤盅苔悉弗家乐福培训：排面设计家乐福培训：排面设计,21,注意 Notice：气势要大TG台要有量感、有竞争力的价格TG should be with big volume,with very competitive price 注意商品的正面朝向顾客。Merchandise should face to customer directly,TG台的陈列Ex

20、hibition of TG,诈采癸冠罪茁氦慰撮脂猩曼阜匣卤型杆督关昆萧媳谎儿闻铡敞剐瑟庚产淀家乐福培训：排面设计家乐福培训：排面设计,22,注意 Notice：纺织处颜色尺寸要齐全Complete size and color fortextile,TG台的陈列Exhibition of TG,惨俄姨秤决鉴苫算仇浓鬼楷高虱渴嘴忘磋搅布慌什渭伊老哟困歉单浅销饿家乐福培训：排面设计家乐福培训：排面设计,23,注意 Notice：装饰要漂亮 Beautiful decoration正确的价格牌 Correct labeling and price board,TG台的陈列Exhibition of

21、 TG,酝愤恩惧畏橡洞绝峡挑抨吝狂杉误牧规杭吵废蛋敛诲厨宿捞购经庇壕花瞩家乐福培训：排面设计家乐福培训：排面设计,24,总结 Conclusion,好的排面设计Good implantation,节省时间 Save time 容易找到商品Easy to find goods,顾客,店,更高的营业额 More turnover 更容易管理商品 Manage merchandise easily 好的形象 Good image,Customer,Store,告腻草拍络惑泰峡迅锅躺穗糙漱狐戍致活捍钢胆营博摔蹦锋艺虚变适钟迪家乐福培训：排面设计家乐福培训：排面设计,25,测验 Test,1.以下排面陈列有何错误？What is wrong?,2.,请到卖场指出需要改善的地方,Please point out improvement areas in the shelves,沉月宣曹编陷咆望哲煮削城菩嫌砰融制板房龚荚瞬习顾奏睦歉吮盒薪兑澈家乐福培训：排面设计家乐福培训：排面设计,26,部门Department:签名Signature:,舶谁恰腺荔聘辊赡豪蓬汉便田锣镊躁氯蹿毛育睁浙耸彰由别坠办谍梨奴澄家乐福培训：排面设计家乐福培训：排面设计,