高中英语 Unit5Inside advertisingListening课件 新人教选修9.ppt
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1、Listening,superstar clothing stores run out singing wide and narrow save moneyuncomfortable dial the operatorlatest fashion litres of water,Listen to the three radio advertisements.Tick the words and expressions.,2.What was each advertisement promoting?Advertisement 1:Superstar shoes and boots Adver
2、tisement 2:The importance of saving water Advertisement 3:Star FM radio station,3.Listen again and write its number beside the correct answer.What is the purpose of the advertisement?A.To inform people about something new.B.To sell something.,Ad 3,Ad 1,C.To persuade people to do something.D.To tell
3、people where to get more information.,Ad 1-3,Ad 2-3,2)Which people are the main target?A.Young women.B.Mature men and women.C.Families.,Ad 1,Ad 2-3,Ad 2,3)What is the advertisement appealing to?A.A desire to do the right thing.B.A desire to be comfortable.C.An interest in classical music.D.A wish to
4、 be in fashion.,Ad 2,Ad 1,Ad 3,Ad 1,Listen and write down any facts.,Save water:turning off the tap while brushing teeth saves water;having short showers saves water,our dams are getting low,there is a website with more information about saving water,Star FM:a new radio station,can be found at 104.5
5、 waveband,Superstar Shoes and boots:all sizes,available at shoe stores,A:Cool shoes!B:Thanks.Theyre Superstar.A:Expensive?B:Not at all.Superstars have great styles at reasonable prices.A:But I have big feet.,Ad 1,Listening text,B:No problem.Superstars come in all sizes.Long and short,wide and narrow
6、.A:Where do you get them?B:All good shoe stores.A:Great.B:Want to dance?,A:Again?Arent your feet sore?B:No way,not when Im wearing Superstars!C:Superstar shoes and boots,latest fashions,all sizes,comfortable.Available at all good shoe stores.,A:Dad,turn the tap off while youre brushing.B:What for?A:
7、It saves water.B:That wont save much water.,Ad 2,A:But if everyone in the whole city turns off the tap while theyre brushing their teeth,think how much water that would save.And if you stop singing in the shower,you wont be in there so long and well save litres of water.,C:Sams right you know.The wa
8、ter in our dams is getting low.We could run out,you know.Besides,your singings terrible!B:OK,OK,youre right.We do need to save water.What other clever ways can you tell me about,Sam?,A:Ill show you.Theres a fantastic website.D:For information and tips on how to save water,visit www.hua,Woman:Star FM
9、.The new station everyones listening to.Man:Find it on your dial at FM 104.5.,Ad 3,Listening on P83,Listen to the tape again and focus on the presidents replies.Before she answers the questions she makes a comment about each question.Complete her comment and discuss why she begins her answer with th
10、ese comments.,Thats an _ question.,excellent,2.Good _,Ben.3.Yes,I _,but in fact,wed be a lot worse off without advertising.4.Thats _ question.,point,understand your feelings,another good,LISTENING TEXT,QUESTIONS ON ADSA senior English class has been listening to a talk by the president,Ms Teflon,of
11、an advertising company.Now it is the students turn to ask questions.(Ms Teflon=M Mr Hall=H Kate=K Ben=B Sarah=S Tom=T),H:Thank you,Ms Teflon,for taking time to come and talk to us about the world of advertising.Im sure weve all learned a lot.Now,students,have you any questions for Ms Teflon?.Kate?,K
12、:Urn.I found your talk very interesting and I can see that the work of an advertising agency is very complicated and also very expensive.But do adverts really work?I hardly ever notice them,and even with the ones I do notice,I usually forget the name of the product.,T:Thats an excellent question.And
13、 youre quite right,we dont notice many of the advertisements we see or hear every day.But we do remember ads for products we would like to have.After this lesson,try this experiment.Each of you write down the name of the product that is advertised in the two or three advertisements you do remember.,
14、Then make a list.I guarantee that the list will be quite short because most of you are interested in the same products,such as sports shoes,fashion clothes,movies and so on.I think you WILL remember the names of these products simply because they are relevant to your lifestyle.,H:Another question?Be
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