会展实务英语Part-9-Analyzing-Exhibition-Results课件.ppt

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1、会展实务英语Part 9 Analyzing Exhibition Results,Practical English for Exhibition and Trade Fair,Module 3 Services after an Exhibition,Learning Objectives,Warm-up,Task 1 Measuring the Success of an Exhibition,Task 2 Reporting Exhibition Results,Task 3 Writing Reports on Exhibition Results,Part 9Analyzing E

2、xhibition Results,Practical Training Project,Practical English for Exhibition and Trade Fair,Learning Objectives,After learning this unit,you will be able toAnalyze the exhibition resultsReport the exhibition results to your bossWrite a business report on exhibition resultsDiscuss future exhibiting

3、needs,Practical English for Exhibition and Trade Fair,Warm-up,1.Vocabulary Match the words with their definition.(1)analyze a.the people that form the main part of a companys customers(2)budget b.money that a business or organization receives over a period of time,especially from selling goods or se

4、rvices(3)revenue c.pubic attention a brand gets from the media;publicity(4)customer base d.to examine or think about something carefully(5)brand exposure e.the money available for a particular activity(1)d(2)e(3)b(4)a(5)c,Practical English for Exhibition and Trade Fair,Warm-up,2.Pair work Discuss th

5、e following with your partner.Is it important for an exhibitor to do exhibition result analysis?Why?What should an exhibitor do to analyze the result of exhibiting at an exhibition?What are the purposes of attending an exhibition besides getting orders?,Tour Guide Practice,Task 1 Measuring Exhibitio

6、n Results,measure v.衡量，评估calculate v.计算return n.回报，收益recruit v.招聘benchmark n.衡量标准connection n.人际关系information pack n.资料包eye-catching adj.引人注意的stock n.存货，库存tremendous adj.巨大的formula n.模式，方式witness v.见证respectively adv.分别地，各自地account for v.占（比例）,Practical English for Exhibition and Trade Fair,Task 1 M

7、easuring Exhibition Results,Mini task I.VocabularyRead the following statements and fill in the blanks with appropriate words in the word box.,pay budget revenue return benchmark,Practical English for Exhibition and Trade Fair,Task 1 Measuring Exhibition Results,(1)The valuation becomes a _ against

8、which to judge other prices.(2)Strikes have cost$20 million in lost _.(3)How can you get the best _ on your investment?(4)They need to save$8 million this year to balance the _.(5)It _ to get some professional advice before you make a decision.,benchmark,revenues,return,budget,pays,Practical English

9、 for Exhibition and Trade Fair,Task 1 Measuring Exhibition Results,Mini task.TranslationTranslate the following into Chinese.(1)in simple terms _(2)simply put _(3)make them pay _(4)be up to sb _(5)keep track _,以简单的方式,简而言之,使之产生效益,由某人决定,记录,Practical English for Exhibition and Trade Fair,Task 1 Measuri

10、ng Exhibition Results,Mini task.Discussion How do companies usually measure the exhibition results as far as you know?Is it effective?,Practical English for Exhibition and Trade Fair,Task 1 Measuring Exhibition Results,Activity 2 Listening Listen to the presentation on how to do exhibition result an

11、alysis.Write down the missing words in some questions with the information you hear from the presentation.,Practical English for Exhibition and Trade Fair,Task 1 Measuring Exhibition Results,Checklist of Exhibition ResultDid you meet your planned(1)_?How many products did you sell?How many new(2)_ d

12、id you make?How are you going to follow up the leads?By letter,phone call or a fuller(3)_?Why did you have a good or poor(4)_ to what you are offering?What could you have done better?Did people just walk straight by?Did you have eye-catching(5)_ and attractive a(6)_design?How did your prices compare

13、?Were they(7)_?Did you have enough(8)_ or did you sell out?,objectives,connections,information pack,response,graphics,booth,competitive,stock,Script Good morning,ladies and gentlemen.Thanks for coming.Today Id like to talk about how to add values to your exhibition investment after the event.To be m

14、ore exact,Ill share with you some tips on analyzing exhibition results.Youll agree with me that measuring the results after the show are just as important as preparing beforehand.If you can find answers to the following 10 questions,youll have a clear mind and a workable plan to begin your analysis.

15、These fact-leading questions include:Did you meet your planned objectives?How many products did you sell?How many new connections did you make?How are you going to follow up the leads?By letter,phone call or a fuller information pack?Why did you have a good or poor response to what you are offering?

16、What could you have done better?,Script Did people just walk straight by?Did you have eye-catching graphics and attractive booth design?How did your prices compare?Were they competitive?Did you have enough stock or did you sell out?Thats all the basic questions you need to ask yourself to review and

17、 re-plan.If the exhibition was a tremendous success for you,then remember to repeat the formula at the next exhibition.Dont forget to reserve your stand for next year,maybe its time to look at a bigger stand and/or a better position.So much from me.Any questions?,Practical English for Exhibition and

18、 Trade Fair,Task 1 Measuring Exhibition Results,Activity 3 Listening Facts and figures about 108th Canton Fair,Practical English for Exhibition and Trade Fair,Task 1 Measuring Exhibition Results,Facts and figures about 108th Canton Fair As of November 3,(1)_ overseas buyers from(2)_countries and reg

19、ions around the world attended the 108th Canton Fair,basically the same with 107th Canton Fair with only(3)_decrease,however an increase of 5.9%over the same period last year.Among them,the number of buyers from the European Union,the United States significantly increased.Compared with last year,the

20、 greatest increase comes from Europe with a total of(4)_buyers attending the fair,an increase of up to 22.89%;(5)_ buyers from Asia,28,733 from America attend the Fair,with a slight decline about 7.81%and 1.62%respectively.,199,266,208,2.32%,41,475,108,723,Practical English for Exhibition and Trade

21、Fair,Task 1 Measuring Exhibition Results,The numbers of buyers among the top five countries are:Hong Kong SAR with(6)_,the United States with 11,650,8,686 from Taiwan Province,(7)_ from Iran and 6549 from Russia.Among the total buyers,the number of regular buyers reached 134,635,accounting for(8)_of

22、 the total,an increase of 2.6%over the previous session;the number of new buyers reaches(9)_,accounting for(10)_ of the total overseas buyers.,26,691,6786,67.6%,64,631,32.4%,Practical English for Exhibition and Trade Fair,Task 2 Presenting Exhibition Results,worthwhile adj.值得的productive adj.有成效的bran

23、d awareness n.品牌意识response n.客户反应amount to v.达到impressive adj.出色的,Practical English for Exhibition and Trade Fair,Task 2 Presenting Exhibition Results,Activity 1 ListeningListen to the conversation and fill in the blanks with the information you hear.Ms Wang,the Marketing Manager of Top Sports Compa

24、ny,is reporting the result of attending a trade fair to the Vice President,Mr.Anderson.A:Mr.AndersonB:Ms Wang,Practical English for Exhibition and Trade Fair,Task 2 Presenting Exhibition Results,A:Good morning,Ms.Wang.I heard youve just come back from the Milan trade fair.B:Yes,Mr.Anderson.Id like t

25、o report the result of the trade fair to you.A:Ok.So how did it generally?B:The fair was a huge success!I think our participation proved to be worthwhile and(1)_.A:Thats certainly good news.What benefits did it bring to us?B:First of all,weve attained many new contacts.We attracted more than(2)_ vis

26、itors to our booth during the 10 days.A:Great!(3)_ is surely a vital part of our target.B:Yes,the customer leads we gained at the fair will help us build a much wider(4)_.A:Obviously,we did have very good(5)_.Hopefully weve created positive awareness of our new products.What about visitors response

27、to our new products?,productive,500,Networking,customer base,brand exposure,Practical English for Exhibition and Trade Fair,Task 2 Presenting Exhibition Results,B:We had very(6)_response from the visitors,so we have good reason to believe that the participation in the fair was one of the most cost-e

28、ffective means of(7)_.A:What about sales?B:We generated much new business.The total sales amounted to(8)_.A:Thats very impressive.What do you think of the organization and planning of the trade fair?B:It was satisfactory,I think.The only thing we should improve is the literature.Well need to take mo

29、re(9)_with us as we expect much more buyer attendance.A:That makes sense.It seems that were reached our objectives in attending the trade show,including making(10)_and making sales.Well done!Ms Wang.B:Thank you.Well try to keep up the good work.A:Please produce a written report on the result of the

30、trade fair by next Monday.Well discuss the future exhibiting needs and make a plan for next year based on the report.B:All right.Mr.Anderson.Ill get down to it now.,positive,promotion,$843millions,Catalogues,Connections,Practical English for Exhibition and Trade Fair,Task 2 Presenting Exhibition Res

31、ults,Activity 2 Speaking Practice the conversation with your partner.Substitute some parts with your own information.,Practical English for Exhibition and Trade Fair,Task 2 Presenting Exhibition Results,Activity 3 Role-playRole play the following situation in a group of 4.Student AYou are the Market

32、ing Manager in charge of attending a trade fair.Report orally the results of the fair held last month to the staff in other departments.Include the following points in your report:General situation(organization,number of visitors,response from visitors,etc.)SalesConnectionsLeadsBrand awarenessStuden

33、t B/C/D You are the staff from other departments.Listen to Student As report on the result and ask further questions about the five points.,Practical English for Exhibition and Trade Fair,Task 3 Writing Reports on Exhibition Results,with a view to prep.以.为目的environment-friendly adj.环保的green-house ef

34、fect n.温室效应take advantage of v.利用优势awarding ceremony n.颁奖典礼performance n.（产品）性能personalized adj.个性化的information desk n.咨询台atmosphere n.气氛，氛围transact v.交易transition n.过渡OEM=Original Equipment Manufacturer 原设备生产商，原厂委托制造,ODM=Original Design Manufacturer原始设计制造商，原厂委托设计IPR=Intellectual Property Right 知识产权

35、popularity n.受欢迎程度round-the-clock adv.全天候，24小时outbound adj.境外的efficiency n.效率sourcing n.采购catering n.餐饮stand dismantling n.展位拆卸accelerate v.加速competitiveness n.竞争力,Practical English for Exhibition and Trade Fair,Task 3 Writing Reports on Exhibition Results,Activity 1 Reading Read the following repor

36、t on a trade show.How was the show held generally?,Practical English for Exhibition and Trade Fair,Task 3 Writing Reports on Exhibition Results,Mini task I.UnderstandingWhat are the characteristics of 2008 New York Auto Show?What subject did the show focus on?What is special about the arrangement of

37、 the show?What brand won the best environment-friendly model award?What did the visitors complain about?,Wide participation,environment-friendly subject,sale-focused arrangement,grand annual award and perfect spot instruction.,Environment-friendly subject.,The arrangement is sales-focused.,BMW 118D

38、was selected as the best environment-friendly model.,Some visitors complained that the services were not personalized enough to cater to their needs.,Task 3 Writing Reports on Exhibition Results,Mini task.Discussion Discuss the following questions about the report itself with your partner.How many p

39、arts does this report contain?What is the purpose of this report?What suggestions did the writer give to improve the show in the future?,The report contains five parts including the title,Introduction,Findings,Conclusions and Recommendations sections.,The report sets out to analyze the result and th

40、e characteristics of 2008 New York International Auto Show in order to improve the organization of the event in the future.,The report proposes that New York Auto Show should provide many convenient services for the visitors including stocking place,manuals and information desk.,Task 3 Writing Repor

41、ts on Exhibition Results,Mini task.VocabularyRead the following statements and fill in the blanks with appropriate words in the word box.,cater to environment-friendly personalized scale take advantage of,Task 3 Writing Reports on Exhibition Results,1.This bank is entering Asian market to _ Asian bu

42、sinesses.2.I _ the good weather to paint the shed.3.We believe that our _ products can meet the clients exact requirements.4.The exhibition organizer entertained the exhibitors on a large _ after the event.5.With the growing concern about the environment,the Green Peace Group has been trying its bes

43、t to promote _ automobile.,cater to,took advantage of,personalized,scale,environment-friendly,Task 3 Writing Reports on Exhibition Results,Activity 2 ReadingRead the following review of the 108th Session of China Import and Export Fair.Think of a title for each paragraph.,Task 3 Writing Reports on E

44、xhibition Results,Title ListBuyer attendance and business turnover_(1)The tendency of enterprises structure transition_(2)_(3)_(4)_(5),E-commerce on-line,Reforms,The Canton Fair Call Center&Canton Fair Overseas VIP Lounge,Activities and services,Development plan,Activity 3 WritingYou are in charge o

45、f organizing the 108th Session of China Import and Export Fair.Write a report of 200 words analyzing the success and characteristics of the fair.You are suggested to refer to the information in Activity.,Task 3 Writing Reports on Exhibition Results,Tips on writing a business report,Keep the title of

46、 the report short.Use headings such as Introduction,Findings,Conclusions,Recommendations.State the aim of the report in the introduction.This will include why you have been asked to write it and what you will have done by the end.In the Findings section,describe the facts and information.Avoid givin

47、g your opinion at this stage.In the Recommendations section,make suggestions based on the findings and propose action.,Useful Phrases for writing business reports,IntroductionThis report aims to.This report sets out to.The aim/purpose of this report is to.FindingsIt was found that.clearly shows that

48、.According to the statistics,.ConclusionsIt was concluded/decided/agreed that.No conclusions were reached regarding the.RecommendationsIt is recommended/proposed/suggested that.We would recommend that.,Practical Training Project,Research the review or report of a trade fair or exhibition on the Internet.Prepare a 10-minute presentation reporting the success of the event on behalf of the organizer of the event.,Practical English for Exhibition and Trade Fair,Thank You,