运营管理岗位职责组织架构购物中心楼层主管专员marketing manager.doc

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1、MARETING MANAGER WORK LEVEL 21购物中心楼层主管工作级别 1My manager is: Mall Manager我的经理是：购物中心营运经理My job is:To lead marketing team to carry out advertising events, sales promotion activities and PR events according to malls target and the development trend of market. To develop plans of mall advertisement (such

2、as AD location, LED and other available Medias) and advertising space leasing proposals. To supervise and coach leasing executive to carry out and manage space leasing to achieve AD revenue target.我负责承租户日常营运销售小票收集及核对工作,负责承租户日常进出货及退换货的管理工作；与承租户导购沟通营运过程中遇到的问题，以便更加完善管理工作.I am a Work Level 2 because:I s

3、upport my team to deliver service and / or manage other resources to deliver service using analysis and judgment我定期总结管辖区域各承租户营运状况，向营运经理汇报。I spend:30% of my time carrying out promotion events and deciding advertisement locations (including AD space, LED and other media)30% 我负责租户导购日常行为举止及工作内容的监督管理；20%

4、 of my time finishing post-opening leasing works and adjusting brands20% 我负责实施营运经理部署的各项工作任务；15% of my time making regulations, work plans and work flows, assigning work, reviewing and summarizing to help my team develop and achieve target15% 我负责协助楼层管理人员处理未解决事宜；15% of my time over seeing and managing

5、 the customers service and resolving complains15% 我负责督促租户缴交营运中各项费用；10% of my time maintaining the relationship with media and government10% 我负责承租户日常进出货及退换货的管理工作；10% of my time making quarterly/monthly/weekly plan for my team10% 我负责承租户日常营运销售小票收集及核对工作；I know Ive done a great job if我知道我做的很好，如果： The mal

6、l gains good reputation in the local market 与营运经理分析租户业绩及提出有效性建议；The marketing planning is well planned and successfully implemented定期总结管辖区域各租户营运状况I am proactively responsible for tenants and outsourced agents in Tesco Way努力学习相关商品知识，提高业务素质。 I can coach and lead the mall operation team to provide bett

7、er service to the customers协助公司完成大型促销方案的执行工作。 I can constantly improve and optimize my performance based on top managements directions负责新引进品牌装修方面的初审工作。The people I need to work with are我需要和这些人合作:Inside my function在我的职能内Outside my functionMall operation Team 购物中心营运团队Regional Marketing Team 区市场理团队Othe

8、r Mall Marketing managers其他购物中心市场经理Regional CEO 区总经理Regional IT/HR/Legal/Finance Team 区支持团队Tesco hypermarket store manager Tesco购物中心总经理Government & Media政府和媒体The skills I need are:Leadership and General skillsOperating skillsExperience requiredhatCustomer Focus经营规范管理Personal Integrity商户关系协调Drive招商、转

9、租、转让、协议续签、后续招商管理Team Working团队合作Developing Self/Others商品管理Analysing and Decision Making活动策划、实施Managing Performance执行力管理l Good check record for mall operation指导、引导、监督商户遵守购物中心各项管理规定，文明经商、守法经营。l Rich experience in Marketing and promotion充分了解商户经营情况，保持对商户的关心、关注和帮助，保持良好的合作关系。Planning and implementation计划和

10、实施l Rich experience in leasing and has local network of tenants through different regions根据经营状况合理调整经营业种，并充分做好解决因调整给项目及商户所带来的影响问题的预案及准备工作。Rich experience in dealing with tenant conflicts and at the same time being flexible to meet the challenges 能够处理负责租赁纠纷有规划和组织能力，能够从容应对在飞速运转的工作环境中的各项挑战HowLeadership

11、Training at Tesco Core skillsOperating Model training solutionsOptions Development ProgrammeThis is the essence of the job 1 sentence that captures what the purpose of the job is.This is to ensure clear and consistent reporting linesThis captures the Work Level of the job in 1 sentence so that the j

12、ob holder is clear about the level they are expected to operate at.These are the 6-8 key measures of success made up. This includes both hard i.e. KPI Targets and soft measures, i.e. breadth of thinking.This is the typical proportion of time spent on different elements of the job; this could also in

13、clude time spent in Stores or Internationally. This captures the Work Level of the job in 1 sentence so that the job holder is clear about the level they are expected to operate at.These are the 6-8 key measures of success made up. This includes both hard i.e. KPI Targets and soft measures, i.e. bre

14、adth of thinking.This is the typical proportion of time spent on different elements of the job; this could also include time spent in Stores or Internationally. This is the essence of the job 1 sentence that captures what the purpose of the job is.This is to ensure clear and consistent reporting lin

15、esWhat I have to doActivitiesPeople To consistently deliver Every Little Helps for our PeopleAn opportunity to get onAn interesting jobA manager who helpsmeTo be treated with respect实施项目后继招商工作。现场纠纷处理成功率、及时率对公司各项工作质量进行有效跟进执行目标管理及考核 Customer To consistently deliver Every Little Helps for our customers

16、Earn lifetime loyalty The aisles are clearI can get what I wantThe prices are goodI dont queueThe staff are great experience for the customers to earn their lifetime loyalty 处理客户投诉，协调各部门满足客户需求 I work closely with our tenants to co-implement marketing activities to meet the requirements of the local

17、customers 定期对商户、顾客意见予以收集、回复、归档并进行初步分析和传递。 I adjust the tenant mix and provide the tenants with resources to optimize their sales capability so as to provide the best shopping experience to the customers 与商户、业主保持良好的沟通关系，为商户提供经营指导支持 I hold the seasonal forum and weekly communication meeting with tenan

18、ts 负责对租户的培训。 Lead and communicate with the tenants to provide consistent service to the customers 领导并统一商户对顾客的服务标准 Operations To consistently deliver Every Little Helps for operationsWe try to get it right firsttimeWe deliver consistently everydayWe make our jobs easier to doWe know how vital our job

19、s areWe always save time and money1、 管理好所有商场短期租赁 I manage the Tenants and optimize tenant mix 每日巡场，检查监督购物环境、运营条件、运营状况并作好巡场记录 I cooperate and support the tenants to maximize their potential so as to constantly bring profits to the mall 及时、准确地传递公司精神和反馈商户动态，维护、控制经营秩序，随时掌握本辖区内的一切情况。 I develop and build

20、close relationship with the local tenants as well as the anchor tenants in bigger regions 负责营运现场的环境管理、商品管理、销售管理、服务管理、促销管理、形象管理等，协调解决各类工作，保证日常营运工作的正常进行I develop and maintain healthy and long-term relationship with local authorities and outsourced agents完成商户租金等各项费用的收缴工作I build and maintain healthy and

21、 long-term relationship with the media to better promote the mall and implement mall marketing activities 管理商场日常运作，保证工作效率 I manage the mall daily operation and optimize working efficiency 组织营销推广方案的初步制定、报批和执行。Finance To consistently deliver Every Little Helps for financeGrow salesMaximise profitManag

22、e our investment I check and advise onsite finance team to provide true financial analytical report which can be the future reference for cooperating with tenants 开展对商户的租金、物管费等费用催收。 I make the cost centre budget and highly control the cost制定本部门营运费用预算、报批，在预算范围内合理使用。Community To consistently deliver E

23、very Little Helps for the communityI am a good NeighbourI am responsible and fair有责任心，公正，诚实做一个好邻居 I help the mall become a good neighbor in local community 帮助我的部门融入社区 I lead the mall to protect environment and be a good example for recycling renewable resources in the community 致力环保，废物利用和循环利用不可再生资源 I train and encourage people and supplier to join community work 训练并鼓励员工和供应商参与社区工作计划